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October 02, 2009
Pupils, let's study maths

In the UK the government has launched an online campaign to encourage more children to study maths and science.


It's a smart educational project, with a rare and strong practical focus. The website shows a series of cool aspirational jobs (from game developer to snowboard designer to food technologist) while describing the educational path to start those careers. I like it because it wants children to think (at least for a couple of seconds :) in order to realize the variety and breadth of careers that science and maths qualifications can lead to.

From a sociological point of view, I must say that it's interesting to see that another government, after Japan, also feels the need more engineers and less "creative" people.

The agency is Glue London.

via Revolution Magazine.

Comments on this entry

I think this campaign is a great idea. It really gives kids an inside look about why it is important to learn about math and science. I remember when I was younger, I always wondered how algebra or chemistry was going to help me in the future. I would like to see a campaign like this in the U.S.

Posted by: Marissa at October 5, 2009 09:33 PM


I like the use of testimony from each professional example. The dry facts such as salary and educational info were woven into a real-life example. As a student, it is a good motivational tool because I can see what my current investment is for a future benefit. It also is beneficial to those who have an idea of what they want to do, but are unsure of the route to get there.

Posted by: Brooke Abney at October 6, 2009 01:39 AM


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