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October 11, 2009
The Shisheido Manga

In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It's a kind of a weird experience for a Western European consumer as I am, but it's pretty interesting to see how beauty communication changes from country to country.


To me, it's quite unusual to see a website for a beauty product without a single photo but again, it's a good lesson to learn. For global brands one size (one tone of voice/visual style) doesn't fit all.


As far as I understand browsing around, the Shisheido website is a project which consists of a series of releases of manga stories talking about skin's health and beauty.


Comments on this entry

It's interesting to see this kind of manga. I would like to understand what kind of beauty tips the brand provide. Thanks for sharing! I'm a fan of your blog.

Posted by: arbow at October 15, 2009 03:58 PM


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