adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign
May 15, 2008
Bob Ross is back

In the Netherlands, the Nobel Foundation matches young creatives with charities and other non-profits. To reach those creatives, painting guru Bob Ross is brought back to live. He's making a special painting with an important message.

Video is created by digital agency Pool (yes, that's where I work :) and produced by Comrad.

May 13, 2008
The Nike Live Show

As part of the Take It To The Next Level campaign we are producing a series of Tv shows dedicated to some of our top football players. Here in Italy I'm working on the "Fabio Cannavaro Show" that will be broadcasted live on Sky Sport 1 and on the dedicated show website.

fabiocannavaro.jpg

It's a challenging and exciting project, in which the Internet will play a key role. Not only we are collecting ideas and suggestions for the show from the web users, but they will also be involved live affecting the show flow. You can have a look at the promo on the site (but it works only for Italian phone numbers).

Now you can understand the reason of the slow blogging period :-)

Philips: The life of James

Quite remarkable commercial from Philips, in which a man tells about his life as transvestite. "The toughest part about looking like a women is all the hair", so says James, blessed with a nice pair of legs. "Being a man, I can't take pain". Of course, the Philips Satinelle Ice Epilator is there to help out. Find out more about the life of James (aka Karis) at the Philips site.

May 06, 2008
AXE Cottage

AXE Canada just released a new commercial to promote the exclusive 'AXE Cottage'. As we can see on the website, this cottage is full of women, but there's a lack of men. And that's where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!

May 04, 2008
Heineken, the barrel and the comic strip

In Spain Heineken has launched a new campaign to promote its 5 liters beer barrel mixing music and comics. The TV spot very nice as it proposes different camera angles and text baloons like a comic book while playing a song by Adele. The agency is Remo.


Continue reading... "Heineken, the barrel and the comic strip"

May 03, 2008
The Mentos KissCam

Mentos has launched the KissCam. Web interactivity reaches new levels... Use your webcam to kiss the girl (or the man) in the video.

mentos_webcam.jpg

I can't decide whether it's a great viral or just a very silly idea by Perfect Fools and BBH London. What do you think? Maybe it's both...

May 02, 2008
Audi: Performance from every part

BBH and GT have recently released a mini-site for the new Audi RS 6. Even if you're not much into cars (like me), you'll better have a look, as the video experience is quite powerful.

audi6.jpg

I especially enjoyed the sound design and the interface, even I think it might result a bit confusing for the target audience of the car, who I believe might be not so Internet savy. But maybe it doesn't matter, the experience is impressive so casual clicks around will work as well.

audi6b.jpg

May 01, 2008
The Absolut Line to the Top

In Australia, Tequila has just launched a new initiative as part of the Absolut World global action. It's the Absolut Line to the Top, a "secret view" on the office of Kevin Rudd, Australia's Prime Minister. Four CCTV cameras follow him while he takes care of his daily duties, which include (but are not limited to) the regular update of the Facebook status. You can also interact with him, ordering Chinese food for him or making prank calls...

absolut_world_au01.jpg

Not sure if I like this idea, mainly because I don't feel it's in line with the Absolut brand. It's too artificial and it doesn't have the touch of class and beauty that Absolut usually has.

Continue reading... "The Absolut Line to the Top"

An ad or a video clip? Whatever it is it's cool

A video clip that's an ad... Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single 'All I need', from Radiohead's critically acclaimed latest album 'In Rainbows', became a perfect fit for the idea behind the human trafficking message. The video clip was created to raise awareness of exploitation and human trafficking in developing countries.

Are looking for more cool interactive ideas? Check the archives

120x600v2.jpg

Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog