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June 21, 2005
Spain to regulate food advertising to kids
In Spain over twenty companies have signed an agreement for the autoregulation of food advertising targeting the youth market. The initiative aims at diminishing the obesity among adolescents, and it's the first move in this direction within the European Community. The "Codigo Paos" is composed by 25 norms which, among the others, prohibit the use of celebrities as testimonials for food ads.
[News via Markarina]
Permalink | Category (s): Advertising standards
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November 16, 2004
The standard for global online ad impression measurement
The IAB has released a new detailed definition and standard for global online ad impression measurement. The guidelines have the support of almost all major online publishers, as well as approximately 35 out of the 37 major online advertising server technologies worldwide.
A full copy of the new guidelines is available at:
http://www.iab.net/standards/measurement.asp.
Permalink | Category (s): Advertising standards
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May 07, 2004
Operation Enduring Freedom (from pop-ups)
After the Rich Media Task Force, we have the Pop-up Task Force. I love (!?) Americans taking everything as a question of life or death. Why don't we simply call it "Operation Enduring Freedom (from pop-ups)"?
On MediaPost, Jim Meskauskas talks about the latest guidelines presented by the IAB to help users and the industry managing the "pop-up question".
Let's wait and see when the Anti-Spam Task Force will be created...
Permalink | Category (s): Advertising standards
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June 04, 2003
Bigger is better
According to new research results released by the Interactive Advertising Bureau bigger ad sizes work better. The study has analysed the effectiveness of different online ad sizes used in the McDonalds' campaign and has shown that larger larger rich media ads perform better in communicating brand attributes.
The news is reported today by Marsha Geller on Mediapost.
Permalink | Category (s): Advertising standards
| Research & numbers
| Rich Media
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May 19, 2003
VeriSign joins the XMOS research
Verisign will be the first B2B markete to participate in the Cross Media Optimization Study (XMOS) promoted by the Interactive Advertising Bureau (IAB). Completed XMOS research results are currently available for Unilever, McDonalds, Colgate-Palmolive and Kimberly-Clark. Read the full press release on IAB's site.
Permalink | Category (s): Advertising standards
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advertising and lifestyle in a book - get it on Amazon
