NetRatings wants to expand into the European market. They have announced the acquisition of NetCrawling S.A., which offers an online advertising monitoring service. The news is reported by IAR that also reports some opinions to explain that the market for online advertising intelligence has just started to develop and appears to be particularly interesting to follow.

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Shopping search engine DealTime has released a ROI Tracker, a free tool for advertisers to track their conversion and sales metrics. The ROI Tracker gives three metrics: conversion-to-click ratios, conversion-to-sales ratios, and costs of sales (Internet News talks about it today).
We can really say that search engine technology providers are really working hard to make people talk about them. There's still a big business out there to be exploited. Search technology is particulary important to e-commerce web sites, and I believe it's interesting to notice how search function efficiency is often underestimated by them or, at least, not considered as important as it should be.
Adage talked also about the huge search engine business a couple of days ago. The focus in this case was on search engines and advertising, saying that Sponsored Internet search engine ads spurred more than $200 million in online travel sales and more than 2 million financial services application submission according to new research by the IAB.

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Web site operators are getting better at figuring out where you live and what your interests are, all in the process of better targeting their advertising and content. David Strom writes an interesting column on Internet Week whose title is Internet Advertisers Find Better Ways To Find Out About You. I read it with particular interest since it focuses on targeting and technology aspects, explaining a lot of details from the "backstage" of an online campaign.

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Nigel Cope on the Independent today tells the story of Daniel Ishag and Seb Bishop, founders of Espotting Media who became multi-millionaires when yesterday they sold the Company to an American group.
Espotting Media has been sold to Findwhat.com which operates a similar Internet software technology.

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24/7 Real Media has launched last week Open Advertiser(TM) 2.0 software. enables marketers to control the serving and the analysis of its ad campaigns across multiple sites, as well as improve the quality of its results by serving contextually relevant ads based on information gleaned within the process and customer information the marketer owns. The
press release is on the company's Web site.
For me it has been a chance to go and visit 24/7 web site... arghh it's awful! Sorry guys, but I believe it's really messy and not usable at all...

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Michael Totty, on the WSJ, and republished on The Detroit News talks about advertising metrics.

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WebSideStory today announced the launch of new conversion analytics capabilities that make it even easier for businesses to streamline navigation, eliminate roadblocks and increase conversions. The new Hitbox allows marketer to draw a precise picture of how visitors are navigating through a site, providing them with relevant information to better target their promotional messages.
To learn more, you can read the Press Release on the Company's Web site.

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Atlas DMT, an advertising technology provider, has been selected by Carat Interactive to manage online advertising campaigns. Atlas Digital Marketing Suite has won the ClickZ's 2003 Marketing Excellence Award for best ad serving software solution. Read on the press release on Business Wire.

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DoubleClick has announced today to have signed deals with more than 30 clients to test a new rich media ad serving and tracking product developed in partnership with Macromedia. As Pamela Parker reports on Internet News "While use of rich media has grown, the high costs involved with trafficking and reporting have been stumbling blocks to its further development". Everybody in the industry is now curious to see what kind of benefits this new solution will bring.

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