Advertising and the mind of consumer

Excellent to understand the basics of advertising.
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Truth, Lies, and Advertising: The Art of Account Planning

An indispensabile book to learn the secrets of account planning.
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Visual Consuption

This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
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Advertising Today

An extensive collection of inspiring ads from around the world.
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Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

Advertising influences us all, you can't pretend this isn't true. This books explains how advertising is important in affecting consumers behaviour.
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It's Not How Good You Are, It's How Good You Want to Be

If your're looking for inspiration and motivation, Paul Arden will help you finding them.
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Emotional Branding

The concept of branding is evolving, as consumers' attitudes to brands are changing. This books provides good examples and practical hints to understand how to keep the pace and stay successful.
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