February 03, 2005
A soup, a snowboard and a mobile phone

 

February 02, 2005
Samsung looks for the best mobile gamer

 

November 24, 2004
Tips to market mobile games

 

November 23, 2004
Mobile gaming boom in India

 

September 30, 2004
Mobile gaming growing in Asia

 

September 08, 2004
Mobile gaming for masses

 

August 30, 2004
Mobile gaming boom

 

July 01, 2004
Women play, men pay

 

June 10, 2004
Euro 2004 mobile game

 

May 28, 2004
Moore's Law and Electronic Games

 

May 19, 2004
Mobile gaming in Asia

 

May 17, 2004
Mobile gaming is growing (slowly)

 

March 23, 2004
T-Mobile bets on mobile gambling

 

January 14, 2004
What about wireless advergames?

 

December 12, 2003
N-Gage presents Mobile Ratitude

 

December 11, 2003
(Wireless) Girls just wanna have fun

 

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A selection of blogs and news sites covering marketing and advertising issues.


Advertising and the mind of consumer

Excellent to understand the basics of advertising.
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Truth, Lies, and Advertising: The Art of Account Planning

An indispensabile book to learn the secrets of account planning.
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Visual Consuption

This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
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Advertising Today

An extensive collection of inspiring ads from around the world.
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Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

Advertising influences us all, you can't pretend this isn't true. This books explains how advertising is important in affecting consumers behaviour.
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It's Not How Good You Are, It's How Good You Want to Be

If your're looking for inspiration and motivation, Paul Arden will help you finding them.
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Emotional Branding

The concept of branding is evolving, as consumers' attitudes to brands are changing. This books provides good examples and practical hints to understand how to keep the pace and stay successful.
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