Location based services are a good thing not only for marketers, but also for rescuers. As explained on Fullpress.it (sorry it's in Italian), on July 24th, a new law will come into effect in Europe that will oblige mobile operators to offer location based support to rescuers for calls to emergency number 112. According to a British statistic, 60% of the people calling for help are not able to provide exact information about their location.
The technology solution provider will be Openwave.

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Someone says marketers are lacking creativity. Well, after reading today's news on CNETAsia I have to dissent.
A brilliant (?!) marketer at SK Telecom, a Korean cell phone service provider, has invented a mosquito repelling tone. For 3,000 won (US$2.50), users can download a sound file which is inaudible to the human ear but helps ward off mosquitoes within a one-meter radius, the firm said.
Well, I don't know if it works for mosquitos, but I'm sure this announcement creates a "buzz" :-)

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Last year in Western Europe, SMS generated $15 billion in revenue. It's not difficult to imagine that US carriers are trying to import the SMS fashion in North America as well.
Peter Svensson reports on Mercury News about the American mobile market fears and hopes.
It's worked in Europe and Asia -- why not here?

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