February 01, 2005
Text to vote during the Super Bowl

 

January 24, 2005
Traffic updates via SMS

 

A mobile for Lassie

 

January 15, 2005
Nokia introduces the "visual radio"

 

December 15, 2004
An iMode guide to the museum

 

December 14, 2004
Consumers ready for LBS

 

November 23, 2004
Text & order your pizza

 

November 17, 2004
Swiss m-tickets for trains

 

November 12, 2004
They've stolen your bank card

 

November 04, 2004
Mobile bus tickets

 

October 08, 2004
Text to find the best pub

 

October 01, 2004
SMS movie quiz game for the US market

 

September 29, 2004
Texting isn't cheap

 

September 07, 2004
SMS To Pick Top Players

 

July 28, 2004
Weather forecast via SMS

 

July 27, 2004
Beep! It's getting hot

 

June 07, 2004
Berlitz helps holidaymakers

 

June 02, 2004
The Wine Spectator Mobile Companion

 

Quit smoking with your mobile

 

May 24, 2004
Text & book your plane ticket

 

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A selection of blogs and news sites covering marketing and advertising issues.


Advertising and the mind of consumer

Excellent to understand the basics of advertising.
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Truth, Lies, and Advertising: The Art of Account Planning

An indispensabile book to learn the secrets of account planning.
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Visual Consuption

This book draws from art history, photography and visual studies to develop an interdisciplinary, image-based approach to understanding consumer behaviour.
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Advertising Today

An extensive collection of inspiring ads from around the world.
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Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

Advertising influences us all, you can't pretend this isn't true. This books explains how advertising is important in affecting consumers behaviour.
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It's Not How Good You Are, It's How Good You Want to Be

If your're looking for inspiration and motivation, Paul Arden will help you finding them.
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Emotional Branding

The concept of branding is evolving, as consumers' attitudes to brands are changing. This books provides good examples and practical hints to understand how to keep the pace and stay successful.
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