Interactivity will not kill tv advertising, on the contrary, it will help it. Basically this is the message by John Battelle in his recent article on Business 2.0 concerning Honda television commercial "Cog" which created an online viral buzz.

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Online companies continue choosing the offline environment to promote their business. As BrandWeek reported, Hotels.com "breaks a national TV campaign that is meant to separate the online booking and destination site from both its Web and non-Internet competition".

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