<?xml version="1.0" encoding="utf-8"?>
<feed version="0.3" xmlns="http://purl.org/atom/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xml:lang="en">
<title>Adverblog</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/" />
<modified>2008-05-06T20:40:46Z</modified>
<tagline>Passion for advertising</tagline>
<id>tag:www.adverblog.com,2008://2</id>
<generator url="http://www.movabletype.org/" version="3.2">Movable Type</generator>
<copyright>Copyright (c) 2008, Rocco Stallvord</copyright>
<entry>
<title>AXE Cottage</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003462.htm" />
<modified>2008-05-06T20:40:46Z</modified>
<issued>2008-05-06T20:18:10Z</issued>
<id>tag:www.adverblog.com,2008://2.3462</id>
<created>2008-05-06T20:18:10Z</created>
<summary type="text/plain">AXE Canada just released a new commercial to promote the exclusive &apos;AXE Cottage&apos;. As we can see on the website, this cottage is full of women, but there&apos;s a lack of men. And that&apos;s where the AXE buyer comes in....</summary>
<author>
<name>Rocco Stallvord</name>
<url>www.qi-ideas.com</url>
<email>rocco@qi-ideas.com</email>
</author>
<dc:subject>Online campaigns</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
AXE Canada just released a new commercial to promote the exclusive &apos;AXE Cottage&apos;. As we can see on the website, this cottage is full of women, but there&apos;s a lack of men. And that&apos;s where the AXE buyer comes in....
</content>
</entry>
<entry>
<title>Heineken, the barrel and the comic strip</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003461.htm" />
<modified>2008-05-04T16:11:50Z</modified>
<issued>2008-05-04T15:44:56Z</issued>
<id>tag:www.adverblog.com,2008://2.3461</id>
<created>2008-05-04T15:44:56Z</created>
<summary type="text/plain">In Spain Heineken has launched a new campaign to promote its 5 liters beer barrel mixing music and comics. The TV spot very nice as it proposes different camera angles and text baloons like a comic book while playing a...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Food and drinks</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
In Spain Heineken has launched a new campaign to promote its 5 liters beer barrel mixing music and comics. The TV spot very nice as it proposes different camera angles and text baloons like a comic book while playing a...
</content>
</entry>
<entry>
<title>The Mentos KissCam</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003460.htm" />
<modified>2008-05-03T21:38:16Z</modified>
<issued>2008-05-03T21:32:57Z</issued>
<id>tag:www.adverblog.com,2008://2.3460</id>
<created>2008-05-03T21:32:57Z</created>
<summary type="text/plain">Mentos has launched the KissCam. Web interactivity reaches new levels... Use your webcam to kiss the girl (or the man) in the video. I can&apos;t decide whether it&apos;s a great viral or just a very silly idea by Perfect Fools...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Advertainment</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Mentos has launched the KissCam. Web interactivity reaches new levels... Use your webcam to kiss the girl (or the man) in the video. I can&apos;t decide whether it&apos;s a great viral or just a very silly idea by Perfect Fools...
</content>
</entry>
<entry>
<title>Audi: Performance from every part</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003458.htm" />
<modified>2008-05-02T18:50:19Z</modified>
<issued>2008-05-02T15:09:01Z</issued>
<id>tag:www.adverblog.com,2008://2.3458</id>
<created>2008-05-02T15:09:01Z</created>
<summary type="text/plain">BBH and GT have recently released a mini-site for the new Audi RS 6. Even if you&apos;re not much into cars (like me), you&apos;ll better have a look, as the video experience is quite powerful. I especially enjoyed the sound...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Automotive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
BBH and GT have recently released a mini-site for the new Audi RS 6. Even if you&apos;re not much into cars (like me), you&apos;ll better have a look, as the video experience is quite powerful. I especially enjoyed the sound...
</content>
</entry>
<entry>
<title>The Absolut Line to the Top</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003457.htm" />
<modified>2008-05-01T11:11:54Z</modified>
<issued>2008-05-01T10:45:01Z</issued>
<id>tag:www.adverblog.com,2008://2.3457</id>
<created>2008-05-01T10:45:01Z</created>
<summary type="text/plain">In Australia, Tequila has just launched a new initiative as part of the Absolut World global action. It&apos;s the Absolut Line to the Top, a &quot;secret view&quot; on the office of Kevin Rudd, Australia&apos;s Prime Minister. Four CCTV cameras follow...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Advertainment</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
In Australia, Tequila has just launched a new initiative as part of the Absolut World global action. It&apos;s the Absolut Line to the Top, a &quot;secret view&quot; on the office of Kevin Rudd, Australia&apos;s Prime Minister. Four CCTV cameras follow...
</content>
</entry>
<entry>
<title>An ad or a video clip? Whatever it is it&apos;s cool</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003455.htm" />
<modified>2008-05-01T11:13:43Z</modified>
<issued>2008-05-01T06:38:11Z</issued>
<id>tag:www.adverblog.com,2008://2.3455</id>
<created>2008-05-01T06:38:11Z</created>
<summary type="text/plain">A video clip that&apos;s an ad... Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single &apos;All I need&apos;, from Radiohead&apos;s critically acclaimed latest album &apos;In Rainbows&apos;, became a perfect fit for...</summary>
<author>
<name>marka</name>

<email>MarkA@lowehunt.com.au</email>
</author>
<dc:subject>Offline advertising</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
A video clip that&apos;s an ad... Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single &apos;All I need&apos;, from Radiohead&apos;s critically acclaimed latest album &apos;In Rainbows&apos;, became a perfect fit for...
</content>
</entry>
<entry>
<title>Nokia 3110 Evolve(s)</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003456.htm" />
<modified>2008-05-01T15:44:01Z</modified>
<issued>2008-04-30T09:41:06Z</issued>
<id>tag:www.adverblog.com,2008://2.3456</id>
<created>2008-04-30T09:41:06Z</created>
<summary type="text/plain">Nokia has recently launched a website to present its environmentally friendly phone, the 3110. The site doesn&apos;t tell much about the technical features of the phone, rather it focuses on the ecological aspects of the project, with a series of...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Telecoms &amp; electronics</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Nokia has recently launched a website to present its environmentally friendly phone, the 3110. The site doesn&apos;t tell much about the technical features of the phone, rather it focuses on the ecological aspects of the project, with a series of...
</content>
</entry>
<entry>
<title>Nike: Take It To The Next Level</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003454.htm" />
<modified>2008-05-01T10:39:49Z</modified>
<issued>2008-04-29T17:49:18Z</issued>
<id>tag:www.adverblog.com,2008://2.3454</id>
<created>2008-04-29T17:49:18Z</created>
<summary type="text/plain">Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The &apos;Take It To The Next Level&apos; commercial is directed by Guy Ritchy and shows a first person journey through several...</summary>
<author>
<name>Rocco Stallvord</name>
<url>www.qi-ideas.com</url>
<email>rocco@qi-ideas.com</email>
</author>
<dc:subject>Viral marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The &apos;Take It To The Next Level&apos; commercial is directed by Guy Ritchy and shows a first person journey through several...
</content>
</entry>
<entry>
<title>Your perfect Harley Davidson weekend</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003448.htm" />
<modified>2008-04-27T20:40:48Z</modified>
<issued>2008-04-27T23:17:42Z</issued>
<id>tag:www.adverblog.com,2008://2.3448</id>
<created>2008-04-27T23:17:42Z</created>
<summary type="text/plain">In Benelux, Harley Davidson has launched a online marketing effort called &quot;Your perfect Harley Davidson week-end&quot;. Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Automotive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
In Benelux, Harley Davidson has launched a online marketing effort called &quot;Your perfect Harley Davidson week-end&quot;. Through an interactive storytelling mechanism, visitors are asked to express their preferences and build up their ideal week-end, from Saturday to Sunday choosing from...
</content>
</entry>
<entry>
<title>Time for a new revolution</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003452.htm" />
<modified>2008-04-27T20:56:38Z</modified>
<issued>2008-04-27T20:53:19Z</issued>
<id>tag:www.adverblog.com,2008://2.3452</id>
<created>2008-04-27T20:53:19Z</created>
<summary type="text/plain">From Nordpol Hamburg, a great Tv spot for the new Dacia....</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Tv advertising</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
From Nordpol Hamburg, a great Tv spot for the new Dacia....
</content>
</entry>
<entry>
<title>Heineken Destination Moscow</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003451.htm" />
<modified>2008-05-06T06:48:25Z</modified>
<issued>2008-04-27T20:05:28Z</issued>
<id>tag:www.adverblog.com,2008://2.3451</id>
<created>2008-04-27T20:05:28Z</created>
<summary type="text/plain">The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn&apos;t have to be...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Online competitions</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
The quiz is probably the simplest form of interaction you can use in online marketing. And most of the quiz often end up being also the poorest examples of interactive marketing you find around. But it doesn&apos;t have to be...
</content>
</entry>
<entry>
<title>Levi&apos;s Copper waste</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003450.htm" />
<modified>2008-04-27T20:24:41Z</modified>
<issued>2008-04-27T16:21:47Z</issued>
<id>tag:www.adverblog.com,2008://2.3450</id>
<created>2008-04-27T16:21:47Z</created>
<summary type="text/plain">Levi&apos;s Asia Pacific is offering us another weird digital experience. Metal Denim Passion is the destination website to discover the new Levi&apos;s Copper collection. Unfortunately, despite the promising premise, the site hasn&apos;t much to offer. It takes a long time...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Fashion and apparel</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Levi&apos;s Asia Pacific is offering us another weird digital experience. Metal Denim Passion is the destination website to discover the new Levi&apos;s Copper collection. Unfortunately, despite the promising premise, the site hasn&apos;t much to offer. It takes a long time...
</content>
</entry>
<entry>
<title>Axe Full Moon Party</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003449.htm" />
<modified>2008-04-27T19:16:21Z</modified>
<issued>2008-04-27T14:47:52Z</issued>
<id>tag:www.adverblog.com,2008://2.3449</id>
<created>2008-04-27T14:47:52Z</created>
<summary type="text/plain">From Japan, a new chapter in the Axe saga. It&apos;s now time for the Axe Full Moon Party, with a sexy Thunderbird look-alike trying to seduce the girls on the beach. Once again, given the language gap, I&apos;m not able...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Asia</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
From Japan, a new chapter in the Axe saga. It&apos;s now time for the Axe Full Moon Party, with a sexy Thunderbird look-alike trying to seduce the girls on the beach. Once again, given the language gap, I&apos;m not able...
</content>
</entry>
<entry>
<title>Marketing 2.0 Conference</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003453.htm" />
<modified>2008-04-27T21:19:51Z</modified>
<issued>2008-04-26T21:08:33Z</issued>
<id>tag:www.adverblog.com,2008://2.3453</id>
<created>2008-04-26T21:08:33Z</created>
<summary type="text/plain">Over fifty experts from all around the world will gather next week in Paris to discuss the latest strategies and ideas in online communication and buzz marketing. The fourth edition of the Marketing 2.0 Conference will take place on May...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Everything else</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Over fifty experts from all around the world will gather next week in Paris to discuss the latest strategies and ideas in online communication and buzz marketing. The fourth edition of the Marketing 2.0 Conference will take place on May...
</content>
</entry>
<entry>
<title>Remix your Lynx</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003446.htm" />
<modified>2008-04-26T23:14:42Z</modified>
<issued>2008-04-25T12:58:35Z</issued>
<id>tag:www.adverblog.com,2008://2.3446</id>
<created>2008-04-25T12:58:35Z</created>
<summary type="text/plain">The Lynx Effect is on air again in the UK with a new website that encourages consumers to mix the Lynx fragrances. Created by BBH the site features the tagline &quot;It&apos;s good to mix things up&quot; and it&apos;s directly connected...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Advertainment</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
The Lynx Effect is on air again in the UK with a new website that encourages consumers to mix the Lynx fragrances. Created by BBH the site features the tagline &quot;It&apos;s good to mix things up&quot; and it&apos;s directly connected...
</content>
</entry>

</feed>