<?xml version="1.0" encoding="utf-8"?>
<feed version="0.3" xmlns="http://purl.org/atom/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xml:lang="en">
<title>Adverblog</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/" />
<modified>2009-07-02T21:45:59Z</modified>
<tagline>Passion for advertising</tagline>
<id>tag:www.adverblog.com,2009://2</id>
<generator url="http://www.movabletype.org/" version="3.2">Movable Type</generator>
<copyright>Copyright (c) 2009, martina</copyright>
<entry>
<title>Coke Lights sings a song</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003934.htm" />
<modified>2009-07-02T21:45:59Z</modified>
<issued>2009-07-02T21:34:27Z</issued>
<id>tag:www.adverblog.com,2009://2.3934</id>
<created>2009-07-02T21:34:27Z</created>
<summary type="text/plain">Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world. Even if my very first reaction was pretty negative,...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Advertainment</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world. Even if my very first reaction was pretty negative,...
</content>
</entry>
<entry>
<title>Make Love Not War...</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003933.htm" />
<modified>2009-07-01T10:52:29Z</modified>
<issued>2009-07-01T10:45:22Z</issued>
<id>tag:www.adverblog.com,2009://2.3933</id>
<created>2009-07-01T10:45:22Z</created>
<summary type="text/plain">...read the bumper sticker on my parents camper van. A stomach churning thought but a positive message i think we&apos;d all agree. For a more contemporary adornment for your &apos;ride&apos; look no further than Tweet My Bumper. A simple way...</summary>
<author>
<name>geoffg</name>

<email>geoff.gower@aislondon.com</email>
</author>

<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
...read the bumper sticker on my parents camper van. A stomach churning thought but a positive message i think we&apos;d all agree. For a more contemporary adornment for your &apos;ride&apos; look no further than Tweet My Bumper. A simple way...
</content>
</entry>
<entry>
<title>Crispin Porter + Bogusky launches Beta</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003932.htm" />
<modified>2009-06-30T20:14:13Z</modified>
<issued>2009-06-30T19:31:08Z</issued>
<id>tag:www.adverblog.com,2009://2.3932</id>
<created>2009-06-30T19:31:08Z</created>
<summary type="text/plain"> Crispin Porter + Bogusky launched a beta version of their new site. Being aware of how much buzz CPB and their works produce i found the approach really fresh and interesting, trying to capture it all into the site,...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Agencies &amp; people</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
 Crispin Porter + Bogusky launched a beta version of their new site. Being aware of how much buzz CPB and their works produce i found the approach really fresh and interesting, trying to capture it all into the site,...
</content>
</entry>
<entry>
<title>Lands End online store</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003931.htm" />
<modified>2009-06-29T14:10:02Z</modified>
<issued>2009-06-29T14:02:26Z</issued>
<id>tag:www.adverblog.com,2009://2.3931</id>
<created>2009-06-29T14:02:26Z</created>
<summary type="text/plain">Gimme a day to get body adjusted back to Sydney and I will respond to Martina&apos;s post. For now (via Digital Buzz) check this out. It&apos;s great to see brands doing something a little different with their online stores and...</summary>
<author>
<name>marka</name>

<email>MarkA@lowehunt.com.au</email>
</author>
<dc:subject>New websites</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Gimme a day to get body adjusted back to Sydney and I will respond to Martina&apos;s post. For now (via Digital Buzz) check this out. It&apos;s great to see brands doing something a little different with their online stores and...
</content>
</entry>
<entry>
<title>#interactivemonday: Billy Tweets and Loaded</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003930.htm" />
<modified>2009-06-29T19:39:30Z</modified>
<issued>2009-06-29T07:26:06Z</issued>
<id>tag:www.adverblog.com,2009://2.3930</id>
<created>2009-06-29T07:26:06Z</created>
<summary type="text/plain">My #interactivemonday from @realadverblog begins with an impressive use of Twitter to pay a tribute to Michael Jackson: Billie Tweets. And then a touch of freshness and energy: my second pick is a website from South Africa: Loaded 100% Natural...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Food and drinks</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
My #interactivemonday from @realadverblog begins with an impressive use of Twitter to pay a tribute to Michael Jackson: Billie Tweets. And then a touch of freshness and energy: my second pick is a website from South Africa: Loaded 100% Natural...
</content>
</entry>
<entry>
<title>Pick your own cyberlions</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003929.htm" />
<modified>2009-06-28T22:37:08Z</modified>
<issued>2009-06-28T22:28:32Z</issued>
<id>tag:www.adverblog.com,2009://2.3929</id>
<created>2009-06-28T22:28:32Z</created>
<summary type="text/plain">Gulp! I&apos;ve been offline for a week or, better, I&apos;ve been using the Web for a week only for work or to read news about Michael Jackson death (that was really a shock as I was a big fan of...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Advertising awards</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Gulp! I&apos;ve been offline for a week or, better, I&apos;ve been using the Web for a week only for work or to read news about Michael Jackson death (that was really a shock as I was a big fan of...
</content>
</entry>
<entry>
<title>&quot;The best job in the world&quot; vs &quot;Professional fan&quot;</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003928.htm" />
<modified>2009-06-27T17:08:30Z</modified>
<issued>2009-06-27T14:45:24Z</issued>
<id>tag:www.adverblog.com,2009://2.3928</id>
<created>2009-06-27T14:45:24Z</created>
<summary type="text/plain">2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Advertising awards</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is...
</content>
</entry>
<entry>
<title>Philips vs Twitter</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003927.htm" />
<modified>2009-06-27T18:48:49Z</modified>
<issued>2009-06-25T15:19:25Z</issued>
<id>tag:www.adverblog.com,2009://2.3927</id>
<created>2009-06-25T15:19:25Z</created>
<summary type="text/plain">Philips is convinced of the quality and power of it&apos;s own products, so it decide to take on any challenge for any of it&apos;s product in a new campaign called Philips Versus. Interesting twist is that the campaign is running...</summary>
<author>
<name>Rocco Stallvord</name>
<url>www.poolworldwide.com</url>
<email>rocco@wearefirst.nl</email>
</author>
<dc:subject>Online campaigns</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Philips is convinced of the quality and power of it&apos;s own products, so it decide to take on any challenge for any of it&apos;s product in a new campaign called Philips Versus. Interesting twist is that the campaign is running...
</content>
</entry>
<entry>
<title>Cannes Cyber Jury Update</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003926.htm" />
<modified>2009-06-22T23:04:54Z</modified>
<issued>2009-06-22T22:24:09Z</issued>
<id>tag:www.adverblog.com,2009://2.3926</id>
<created>2009-06-22T22:24:09Z</created>
<summary type="text/plain">Well today we spent 14 hours deciding on who gets the metal. It was a long and fantastic day with some great work getting just rewards. Tweeting was banned today so no updates there either..We continue from 9am tomorrow. I...</summary>
<author>
<name>marka</name>

<email>MarkA@lowehunt.com.au</email>
</author>
<dc:subject>Advertising awards</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Well today we spent 14 hours deciding on who gets the metal. It was a long and fantastic day with some great work getting just rewards. Tweeting was banned today so no updates there either..We continue from 9am tomorrow. I...
</content>
</entry>
<entry>
<title>IKEA&apos;s bedroom secrets</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003925.htm" />
<modified>2009-06-22T15:04:13Z</modified>
<issued>2009-06-22T14:54:01Z</issued>
<id>tag:www.adverblog.com,2009://2.3925</id>
<created>2009-06-22T14:54:01Z</created>
<summary type="text/plain">In the Netherlands, IKEA is setting a great example of useful consumer generated content with the &apos;Design Your Own Life&apos; campaign. A few months ago, they&apos;ve launched Open Kitchen, a user generated showroom of kitchens with IKEA products. With over...</summary>
<author>
<name>Rocco Stallvord</name>
<url>www.poolworldwide.com</url>
<email>rocco@wearefirst.nl</email>
</author>
<dc:subject>Online campaigns</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
In the Netherlands, IKEA is setting a great example of useful consumer generated content with the &apos;Design Your Own Life&apos; campaign. A few months ago, they&apos;ve launched Open Kitchen, a user generated showroom of kitchens with IKEA products. With over...
</content>
</entry>
<entry>
<title>It&apos;s #interactivemonday</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003924.htm" />
<modified>2009-06-22T07:30:17Z</modified>
<issued>2009-06-22T07:19:02Z</issued>
<id>tag:www.adverblog.com,2009://2.3924</id>
<created>2009-06-22T07:19:02Z</created>
<summary type="text/plain">Let&apos;s begin the week with the right boost of inspiration. I know all your eyes are on the Cannes Lions, but don&apos;t forget to share the best piece of digital work you&apos;ve last week. Tweet it and tag it #interactivemonday....</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Everything else</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Let&apos;s begin the week with the right boost of inspiration. I know all your eyes are on the Cannes Lions, but don&apos;t forget to share the best piece of digital work you&apos;ve last week. Tweet it and tag it #interactivemonday....
</content>
</entry>
<entry>
<title>Cannes Diary No 3 - Inside the Cyber Judging</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003923.htm" />
<modified>2009-06-21T17:51:59Z</modified>
<issued>2009-06-21T17:37:13Z</issued>
<id>tag:www.adverblog.com,2009://2.3923</id>
<created>2009-06-21T17:37:13Z</created>
<summary type="text/plain">We arrived this morning and received a long shortlist of 204 pieces of work to judge on. There is some fantastic work and some that makes you wonder how they managed to get this far! Overall it&apos;s looking like a...</summary>
<author>
<name>marka</name>

<email>MarkA@lowehunt.com.au</email>
</author>
<dc:subject>Advertising awards</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
We arrived this morning and received a long shortlist of 204 pieces of work to judge on. There is some fantastic work and some that makes you wonder how they managed to get this far! Overall it&apos;s looking like a...
</content>
</entry>
<entry>
<title>Turkish Airlines launches pitch through social media</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003922.htm" />
<modified>2009-06-21T22:51:05Z</modified>
<issued>2009-06-21T09:21:56Z</issued>
<id>tag:www.adverblog.com,2009://2.3922</id>
<created>2009-06-21T09:21:56Z</created>
<summary type="text/plain">A couple of friends from Turkey yesterday sent me emails about a mysterious pitch launched by Turkish Airlines. Bits and pieces of the brief have been spread all around the so called social media, creating a puzzle that agencies are...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Travel</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
A couple of friends from Turkey yesterday sent me emails about a mysterious pitch launched by Turkish Airlines. Bits and pieces of the brief have been spread all around the so called social media, creating a puzzle that agencies are...
</content>
</entry>
<entry>
<title>A website from the Golden Age</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003920.htm" />
<modified>2009-06-20T19:56:35Z</modified>
<issued>2009-06-20T19:43:12Z</issued>
<id>tag:www.adverblog.com,2009://2.3920</id>
<created>2009-06-20T19:43:12Z</created>
<summary type="text/plain">I never expected to find a website which looks exactly like a Dutch painting from the Golden Age. But never say never, especially if the product to promote is a cheese called the Old Dutch Master. It&apos;s an advergame launched...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Food and drinks</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
I never expected to find a website which looks exactly like a Dutch painting from the Golden Age. But never say never, especially if the product to promote is a cheese called the Old Dutch Master. It&apos;s an advergame launched...
</content>
</entry>
<entry>
<title>MINI opens your mind (and your rooftop)</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/003919.htm" />
<modified>2009-06-20T19:34:17Z</modified>
<issued>2009-06-20T18:53:58Z</issued>
<id>tag:www.adverblog.com,2009://2.3919</id>
<created>2009-06-20T18:53:58Z</created>
<summary type="text/plain">If you&apos;re based in the UK and you are always eager to find out new places to see and new things to do, MINI has the right tool to give you tips and inspiration. As part of the campaign to...</summary>
<author>
<name>martina</name>
<url>http://www.adverblog.com</url>
<email>martina@adverblog.com</email>
</author>
<dc:subject>Automotive</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
If you&apos;re based in the UK and you are always eager to find out new places to see and new things to do, MINI has the right tool to give you tips and inspiration. As part of the campaign to...
</content>
</entry>

</feed>