<?xml version="1.0" encoding="utf-8"?>
<feed version="0.3" xmlns="http://purl.org/atom/ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xml:lang="en">
<title>Adverblog</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/" />
<modified>2010-09-02T17:32:52Z</modified>
<tagline>Passion for advertising</tagline>
<id>tag:www.adverblog.com,2010://2</id>
<generator url="http://www.movabletype.org/" version="3.2">Movable Type</generator>
<copyright>Copyright (c) 2010, laurent buanec</copyright>
<entry>
<title>The Tippexperience, viral mashup/copycat</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004276.htm" />
<modified>2010-09-02T17:32:52Z</modified>
<issued>2010-09-02T12:20:03Z</issued>
<id>tag:www.adverblog.com,2010://2.4276</id>
<created>2010-09-02T12:20:03Z</created>
<summary type="text/plain">Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience Some will consider it as a copycat, others will take it as a tribute to famous memes. Try &quot;tickle&quot; for example... Agency : Buzzman...</summary>
<author>
<name>laurent buanec</name>
<url>http://www.mindshareworld.com</url>
<email>laurent.buanec@mindshareworld.com</email>
</author>
<dc:subject>Online advertising</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Subservient chicken + Warioland // The Expendables + John West Salmon = The Tippexperience Some will consider it as a copycat, others will take it as a tribute to famous memes. Try &quot;tickle&quot; for example... Agency : Buzzman...
</content>
</entry>
<entry>
<title>The Wilderness Downtown</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004275.htm" />
<modified>2010-08-31T08:46:22Z</modified>
<issued>2010-08-31T08:38:29Z</issued>
<id>tag:www.adverblog.com,2010://2.4275</id>
<created>2010-08-31T08:38:29Z</created>
<summary type="text/plain">Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome Experiment has them all. &quot;The Wilderness Downtown&quot; is an interactive interpretation of Arcade Fire&apos;s song &quot;We Used To Wait&quot; and was built entirely with...</summary>
<author>
<name>marka</name>

<email>MarkA@lowehunt.com.au</email>
</author>
<dc:subject>New websites</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome Experiment has them all. &quot;The Wilderness Downtown&quot; is an interactive interpretation of Arcade Fire&apos;s song &quot;We Used To Wait&quot; and was built entirely with...
</content>
</entry>
<entry>
<title>Facebook vs Hamilton</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004274.htm" />
<modified>2010-08-27T09:11:32Z</modified>
<issued>2010-08-27T09:06:36Z</issued>
<id>tag:www.adverblog.com,2010://2.4274</id>
<created>2010-08-27T09:06:36Z</created>
<summary type="text/plain">Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it&apos;s improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual...</summary>
<author>
<name>Rocco Stallvord</name>
<url>http://www.wearefirst.nl</url>
<email>rocco@wearefirst.nl</email>
</author>
<dc:subject>Advergames</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it&apos;s improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual...
</content>
</entry>
<entry>
<title>Interactive Twitter Murals</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004273.htm" />
<modified>2010-08-20T22:40:33Z</modified>
<issued>2010-08-20T22:35:15Z</issued>
<id>tag:www.adverblog.com,2010://2.4273</id>
<created>2010-08-20T22:35:15Z</created>
<summary type="text/plain">US citizens going to Canada because they met some touchable giant screens showing updates from canadian citizens that upload stuff about their own country, i like that! (via Blogilvy)...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Adv technology</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
US citizens going to Canada because they met some touchable giant screens showing updates from canadian citizens that upload stuff about their own country, i like that! (via Blogilvy)...
</content>
</entry>
<entry>
<title>Schweppes Geiser</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004272.htm" />
<modified>2010-08-20T22:43:12Z</modified>
<issued>2010-08-20T22:28:44Z</issued>
<id>tag:www.adverblog.com,2010://2.4272</id>
<created>2010-08-20T22:28:44Z</created>
<summary type="text/plain">Schweppes transformed the geiser of Paco de Arcos (Portugal) into an installation, pretty cool: (via Briefing)...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Outdoor advertising</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Schweppes transformed the geiser of Paco de Arcos (Portugal) into an installation, pretty cool: (via Briefing)...
</content>
</entry>
<entry>
<title>Chatroulette strikes back</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004271.htm" />
<modified>2010-08-19T17:53:34Z</modified>
<issued>2010-08-19T17:19:41Z</issued>
<id>tag:www.adverblog.com,2010://2.4271</id>
<created>2010-08-19T17:19:41Z</created>
<summary type="text/plain">Although the hype is gone..., you still remember of Chatroulette, don&apos;t you? If not, let me tell you that it&apos;s still alive and yet there are some brands (a couple of examples here) using its random nature to connect with...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Viral marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Although the hype is gone..., you still remember of Chatroulette, don&apos;t you? If not, let me tell you that it&apos;s still alive and yet there are some brands (a couple of examples here) using its random nature to connect with...
</content>
</entry>
<entry>
<title>Old Spice &quot;Responses&quot; campaign</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004270.htm" />
<modified>2010-08-16T15:19:26Z</modified>
<issued>2010-08-04T20:54:42Z</issued>
<id>tag:www.adverblog.com,2010://2.4270</id>
<created>2010-08-04T20:54:42Z</created>
<summary type="text/plain">W+K released this case-study video on the Old Spice &quot;Responses&quot; campaign that took ad-world by storm a couple of weeks ago: Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Viral marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
W+K released this case-study video on the Old Spice &quot;Responses&quot; campaign that took ad-world by storm a couple of weeks ago: Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving...
</content>
</entry>
<entry>
<title>Converse tries to be back</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004269.htm" />
<modified>2010-08-04T16:20:05Z</modified>
<issued>2010-08-04T15:39:27Z</issued>
<id>tag:www.adverblog.com,2010://2.4269</id>
<created>2010-08-04T15:39:27Z</created>
<summary type="text/plain"> Although not in the spotlight in latest times, i&apos;ve always liked Converse, kind of classy for me since the days i started to follow NBA (both Magic and Bird wore Converse). Now they&apos;re owned by Nike and they&apos;re trying...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>New websites</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
 Although not in the spotlight in latest times, i&apos;ve always liked Converse, kind of classy for me since the days i started to follow NBA (both Magic and Bird wore Converse). Now they&apos;re owned by Nike and they&apos;re trying...
</content>
</entry>
<entry>
<title>Sly takes over YouTube</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004268.htm" />
<modified>2010-08-04T09:47:26Z</modified>
<issued>2010-08-04T08:48:36Z</issued>
<id>tag:www.adverblog.com,2010://2.4268</id>
<created>2010-08-04T08:48:36Z</created>
<summary type="text/plain">It&apos;s hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with...</summary>
<author>
<name>Rocco Stallvord</name>
<url>http://www.wearefirst.nl</url>
<email>rocco@wearefirst.nl</email>
</author>
<dc:subject>Online campaigns</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
It&apos;s hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with...
</content>
</entry>
<entry>
<title>Bacardi &quot;True originals&quot;</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004267.htm" />
<modified>2010-07-28T16:00:51Z</modified>
<issued>2010-07-28T15:50:47Z</issued>
<id>tag:www.adverblog.com,2010://2.4267</id>
<created>2010-07-28T15:50:47Z</created>
<summary type="text/plain">A misterious character is looking for the world&apos;s best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, &quot;The Hummingbird&quot;, check the previous link to see updates and more content. (via LatinSpots)...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Online marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
A misterious character is looking for the world&apos;s best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, &quot;The Hummingbird&quot;, check the previous link to see updates and more content. (via LatinSpots)...
</content>
</entry>
<entry>
<title>Mad Men is back</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004266.htm" />
<modified>2010-07-27T21:39:10Z</modified>
<issued>2010-07-27T21:22:56Z</issued>
<id>tag:www.adverblog.com,2010://2.4266</id>
<created>2010-07-27T21:22:56Z</created>
<summary type="text/plain"> The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Viral marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
 The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this...
</content>
</entry>
<entry>
<title>Coke Burn &quot;Ride&quot;</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004265.htm" />
<modified>2010-07-24T21:25:48Z</modified>
<issued>2010-07-24T20:46:38Z</issued>
<id>tag:www.adverblog.com,2010://2.4265</id>
<created>2010-07-24T20:46:38Z</created>
<summary type="text/plain">Although told as some skaters&apos; flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again. The LostAcapulco-Tarantino-esque soundtrack and...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Online video ads</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Although told as some skaters&apos; flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again. The LostAcapulco-Tarantino-esque soundtrack and...
</content>
</entry>
<entry>
<title>Copy and Paste</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004264.htm" />
<modified>2010-07-24T12:26:52Z</modified>
<issued>2010-07-24T12:15:36Z</issued>
<id>tag:www.adverblog.com,2010://2.4264</id>
<created>2010-07-24T12:15:36Z</created>
<summary type="text/plain">Oh dear... the best copy and paste ad I&apos;ve seen, ever!! thanks Ash Here is the rip - TV3 in NZ followed by the PlatStation3 ad - creepy! If you don&apos;t know PS3 was first......</summary>
<author>
<name>marka</name>

<email>MarkA@lowehunt.com.au</email>
</author>
<dc:subject>Advertainment</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
Oh dear... the best copy and paste ad I&apos;ve seen, ever!! thanks Ash Here is the rip - TV3 in NZ followed by the PlatStation3 ad - creepy! If you don&apos;t know PS3 was first......
</content>
</entry>
<entry>
<title>Introducing the iOscars</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004263.htm" />
<modified>2010-07-22T16:45:44Z</modified>
<issued>2010-07-22T14:57:29Z</issued>
<id>tag:www.adverblog.com,2010://2.4263</id>
<created>2010-07-22T14:57:29Z</created>
<summary type="text/plain"> Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Online video ads</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
 Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a...
</content>
</entry>
<entry>
<title>Study like a scholar, scholar</title>
<link rel="alternate" type="text/html" href="http://www.adverblog.com/archives/004262.htm" />
<modified>2010-07-22T15:06:22Z</modified>
<issued>2010-07-22T14:51:32Z</issued>
<id>tag:www.adverblog.com,2010://2.4262</id>
<created>2010-07-22T14:51:32Z</created>
<summary type="text/plain">A new one for the gallery of Old Spice inspired videos. This is a really cool one, why studying at Harold B. Lee Library (the laptop becoming a cellestial sandwich is hilarious):...</summary>
<author>
<name>daniel</name>
<url>http://www.grupow.com</url>
<email>dgranatta@grupow.com</email>
</author>
<dc:subject>Viral marketing</dc:subject>
<content type="text/html" mode="escaped" xml:lang="en" xml:base="http://www.adverblog.com/">
A new one for the gallery of Old Spice inspired videos. This is a really cool one, why studying at Harold B. Lee Library (the laptop becoming a cellestial sandwich is hilarious):...
</content>
</entry>

</feed>