Tough as is advertising a museum exhibition i found this way quite original, the Tate Liverpool gallery displaying the work of Glenn Brown through a series of 3D slide puzzles for visitors to play with the works.
To begin this post I think i’ll stole a quote from Agency Republic’s Gemma Butler while voting last One Show Interactive: “There could be a Nike category in every festival”. Being myself a big fan of Uniqlo’s interactive stuff, i’m amazed on how often they’re releasing such amount of high quality stuff, maybe festivals should think of another Uniqlo category too. I think this “Uniqlo Tokyo Fashion Map” project is a follow-up to the Uniqlo Parka one released last February, and although reminds me a little of that Nike “Pass the ball” project i cannot but loving how Uniqlo makes fun of each and everyone of their catalogs while using amazing skills of data visualization.
Last Christmas, Brasil Telecom launched many offers like cash bonuses, free calling minutes or free cell phones, so, as to say, they pimped out everybody’s Christmas as it is showed in this hilarious website in which every single character is also pimped out.
Last couple of weeks it was time for judging some iberoamerican festivals, such as FIAP (in Argentina) or Wave (in Brazil) and as usual, my main interest was to check, as agencies, which messages those festivals are giving when announcing their lists of winners, as to know where the industry from the region could go. A bit disappointed because we’re pretty much stuck to formats as microsites and banners still, but finding also some little treasures as the one that won Grand Prix at Wave, a kind of advergame called “T-Racer”, created by Agencia Click (in collaboration with Colmeia and TAXI.Labs), and in which you can race in real time against a real driver, either in the site or in a car-installation done for the brazilian Big Brother tv show. The case study shows the project better than my words, i like very much this approach of extending the digital experience outside the screen
Last year we saw a great use of “contextual” banners, updating the content in real-time so they were always updated to the information that the page containing the banner was displaying. Yesterday, while i was voting FIAP awards i found out this clever banner campaign done by the always clever people at Almap BBDO in Brazil. The thing itself goes like this: displaying a recipe post in one of the most respected advertising blogs in Brazil (Brainstorm9) and next to it displaying the ad, that reads something like “this is the first time you see a post like this in Brainstorm. And this is also the first time you can see a sedane like this” (a new VW car) Probably there are more executions in different sites covering different topics, so it appears to me as a clever way of buying online spaces to promote a new campaign.
Jungstil is a german online secure shop and this is an intended-viral video that was released a few days ago.
I loved it because this is such a truthful insight, i’ve seen something like this several times (except for the mutilation, i didn’t stay so long -LOL-) Thx Tobias!
I’m sure it’s fun releasing a video in which some waves are generated by a dynamite explosion and seeing that, time after that, Mythbusters try to prove if it can be done or not.
In this new campaign for Vodafone UK, Dare Digital created a little short film that only lives in Facebook so you have to go there to see and/or comment. Up to date, the video has over a thousand comments from people saying what they would do, which is remarkable (and really brave on the side of the brand) because it shifts the attention from the traditional medium for this kind of things (TV, and re-edited into a 20″ format) and carries all the people to an online content.
For the launching of the new and ultralight Puma Lift shoe, Droga5 teamed up with the whizs at Firstbon Multimedia for the online side of the campaign: this website that recreates a virtual fulcrum. I’m a long time fan of Firstborn’s work, even since the days of the old Yigal Azrouel or Madonna’s Music websites. Years later, they also have a strong basketball team and, besides of that, they remain really humble even when they’re one of the hottest and most talented digital shops out there.
The website itself is really simple, as it uses an idea from Droga 5 based on the main attribute of the shoe, its minimum weight, so you can test the weights of different things compared to the shoe and you quickly get the idea on how light it is.
I don’t know how to categorize this post because it’s not advertising itself but i think that Tweenbots is one of the smartest projects that i’ve found this year regarding people interacting on their own and with the others for a common cause. A brief description would be that Tweenbots are little robots, human-dependants, that navigate the city with the help of people they encounter, as they roll in a straight line and at a constant speed. Each one of the robots has a destination displayed on a flag and relies on people’s help to reach its destination. It’s techie but it’s also really tender, check the video to see how they work:
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen