This Jameson’s (an irish whiskey) interactive-real-time-wall outdoor is fantastic: Thanks Pit!
In Spain, even though it’s not as hard as advertising tobacco brands, when advertising alcohol there’s always a limit that you can’t push; for instance, on TV commercials you can show the product but no one can be seen drinking it. That is why many of these brands do branded entertainment instead of focusing on creating ideas about their products’ USP. One of the most notable examples of this kind of advertising is Mahou, a beer brand that has been doing interesting things online for several years, first with Herraiz y Soto doing their interactive and now working with DoubleYou. This year’s campaign is called “La Wikipeli” (“The Wikimovie”), in which Jose Corbacho and Juan Cruz (two famous comedians in Spain) are preparing a new short-film whose plot, characters, scenes, and so on, are chosen by users taking polls, sending videos or commenting the whole process and deciding things on-the-fly.
This action developed by The Kitchen (part of Grey Paris) promotes VOD, a new film-selling service from MK2 in France (under the idea of “your computer and movies are no longer more than one thing”), taking away people attention while watching “Fast and the Furious 4″ trailer in french cinemas… brilliant!
(via: Los medios alternos)
Steve is a typical teenager who has been granted (he thinks) several amazing powers due to the natural ingredients of Nestea, that is the main plot of this funny site called “Nestea Liquid Awesomeness” and developed by Venables, Bell and Partners and Odopod.
Vince Shlomi is also known in the US as the ShamWow Guy, a pitchman that succesfully peddles absorbent towels and food choppers, and that was arrested last month on the charge of assaulting a prostitute. So, due to the spot created in the cleaning market a video was released recently, in which a new product called SlamWow (claiming that it will replace everything) based on Slamson, the mascot of Sacramento Kings basketball team. Although not having a lot of views (yet) the video is hilarious, mimicking all the do’s and don’t of a sales pitchman ad and I don’t know if this is a particular creation from a fan or there is a campaign for the team behind, as the Kings are about to complete a horrible season.
Soccer and rugby players use to swap jerseys after every game and this is the main point for a new campaign released by Adidas in New Zealand. The Super 14 is the largest rugby union football club championship in the southern hemisphere, so to promote their 2009 edition Adidas released this quick microsite called Super 14 Jersey Swap where you can win some free game tickets for the tournament and also swapping (for real) your jersey with a player at the game, exactly as they do in the site.
And the site for further information.
Yesterday I liked this site called “6 minutes to midnight”, for the upcoming Watchmen film. I’m not very much a fan of these comic series but it looked interesting to me the way of displaying a teaser trailer, through Rorschach (the name of one of the vigilantes) tests that allow (each) you to get previously unseen content and revealing more info about the film in (i think) a catchy way for the real fans.
We were at NYC last week voting One Show Interactive (I still havel to update that post!) when Iain Tait came up with one of the most funny and memorable quotes of the event: “i like this piece very much, it’s not about being so-well crafted or being a great production at all, i just like it simply because it is so fucking awesome”… which prompted us into a big laugh. Then we saw the work, and I think that this is one of the most remarkable uses of Facebook I’ve found out this year. Done by Daddy to promote Telia, an online music store in Sweden, it uses the platform in such a naive way.
One of the most known Mayan prophecies is the one that reads that the world will end in December of 2012, according to the end of the Long Count Calendar. I was about to watch a movie once and then this trailer appeared:
It seemed kind of funny that instead of being given a website to check out for more info, i was given a term to be Googled, and finally, a few days after i found some things about that:
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen