Author Archives: Daniel

Saxso Funny videos

Originally in portuguese and done by DDB, i found simple and fantastic the fact behind the claim “Toda imagem tem un son” (“every image has a sound”) of this campaign for Saxso Funny, a sound-producing company in Brazil: (via: Semillero)

Computer Tan

Talking about any type of cancer is always a delicate subject, so i liked very much Computer Tan, the hoax-approach used by The Karen Clifford Skin Cancer Charity to inform about skin cancer and the dangers caused because of over-exposure to the sun, so the disease can be early detected and defeated.

My chocolate tastes better than your chocolate

It’s interesting how a lot of these little apps that used to live in a microsite are now served in Facebook, so they can use directly the contents already existent and uploaded by the users. Axe Chocolatizer is a great (and funny, and tasty) example of this. I look good on chocolate, i’ve been told (thanks Emm!)

Dear Mr. President

You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a nice action coming from Pepsi and R/GA. (via: TheFWA)

What does it take to be an Interactive Producer?

I first reached iPro last December but i hadn’t visited it since then, so i got really surprised this morning when i found out how much content is containing right now. In a few words, iPro is, above all, a series of interviews with interactive producers working in many different interactive agencies telling what they do, how they became producers or their backgrounds and inspirations. An interesting approach that demonstrates that the most important thing to work in the interactive field is not where you’re from but being able to learn something new everyday and a lot passion for your work.

Inauguration of Barack Obama

I’m following Obama’s inauguration using this app done by CNN, kind of cool that you can feed your Facebook newsfeed and see others’ so there’s a logged conversation about the whole event. Update: There’s also a new (and functional and beautiful) White House site. ps: i was wondering about the clickthrough for that Vestas banner in the right corner of the page, ha!

Detective Stripes has just come into town

Sorry for the self-promotion post but this is a project that we were eager to talk about since October, when we started to work on it here at Grupo W. “Detective Stripes” is the main website in our new global campaign for the Rexona brand of Unilever, telling a day in the life of Stripes, a detective who could be the coolest of his neighborhood but he isn’t because of a really particular problem that makes him living in frustration.

Hope you like it, we also posted a little further information about the making-of

These shoes are made for escaping

Taylor Momsen (from Gossip Girl TV series) escaping from paparazzi… in this viral intended video made by Nike (some comments for the video are hilarious and worth reading as people discuss whether it’s advertising for Nike or for a movie-videogame) (via: Inquisitr)

60 years of Puma

Although the “upload-your-photo” thing is everywhere these days i found really funny this site called “I am 60″ that Puma has just released to celebrate their 60th anniversary. So upload your photo once again and then you’ll be able to play with 60 years of hairstyles, tops and accessories; i decided to go kind of grunge today, ha!

That monster, love

After stunning cases such as “Big shadow” or “Rec You”, japanese agency GT Tokyo can be considered as having one of the most original approaches on digital ways of communication.

I think this campaign called Love Distance that they created last November for Sagami Original is fantastic too. Sagami produces the thinnest condom in the world (0.02mm thin) and to promote this they created a story about two lovers living in Fukuoka and Tokyo respectively, separated 1000 kilometers from each other. To prove their love, they run to meet on Christmas Eve.

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