Author Archives: Daniel

Zuji: Helping holidays happen

I don’t know how i didn’t heard of this campaign before but thanks to my good friends Jesus and Ferran I’ve seen the light because I think it’s fantastic. ZUJI is an online travel company who wanted to be positioned as a company that helps holidays happen. And they did this to make it possible:

You can read the whole case study about this campaign (done by The Hallway and Happy Soldiers) here.

NYTimes Conversations

I found very interesting this way of getting information in this site done by Your Majesty for the New York Times called NY Times Conversations.

A nice and simple navigation to see interesting videos of people like John Leguizamo or Isaac Mizrahi talking about their passions and relationship with NY Times while a news feed is fed by real time news related to the subject of the video being played (i suppose based on tags).

Uniqlo meets Cirque du Soleil

Corteo is the new show from the Cirque du Soleil, done to commemorate their 25th anniversary. Seizing that, Uniqlo and Cirque du Soleil have teamed up to release this wonderful site called Uniqlo meets Corteo.

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Who let the dogs out?

I don’t know why but i’ve spent the last two days watching these puppies through a live webcam, as well as the other 23.000 people watching them at the same time… even full-screen size… also, it’s really funny the variation in the number of users depending on the puppies being on screen or not I guess there must be an advertising lesson somewhere in this content… or is it just that they are adorable… ? Whatever, it would very interesting the exposure that a brand would get if they appeared somewhere on the screen… or is this the kind of thing that being sponsored is not worthy anymore? (Thanks Pit!)

No Hunger

I like very much the communication approach from the guys at Shackleton. Even when they’ve been the Direct Agency of the Year in Cannes Festival for the last couple of years, they do not limit themselves to one field and cross from digital to traditional and vice versa in each and every one of their campaigns, doing very well the so-called integration, 360 or whatever you wanna name it. Some of them, also, are very funny, as for instance, the famous iJam as a gift for Christmas. Their latest action is done for Accion contra el Hambre (Action against Hunger), an NGO dedicated to denounce the severe malnutrition of over 19 million infants all over the world, problem that should be solved with just 3 thousand million euros, no more.

And as after the massive exposure of his An inconvenient truth documentary Al Gore appears to be the go-to guy with this kind of social causes…

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AC/DC rocks!

Q: What to do when some of your fans work in an office with a firewall that doesn’t allow them to visit contents hosted at YouTube so you can’t make your new work available to any of them? A: You can create your video in an Excel spreadsheet so it can be sent via email, as AC/DC did a couple of weeks ago (make sure that you have macros enabled)

You can check it out at http://www.acdcrocks.com/excel/, it’s funny and quite original.

McCain, surrender!

From the very first Will.I.am’s “Yes we can” video I can’t stop being amazed of how Obama and its campaign (whether if the contents are from the campaign itself or user generated) has connected to the new generation that grew up in the 90s and made Internet part of their lives. This is the last example, this video uploaded two days ago:

Things to do in Halloween day

One of the things i like the most about the digital work coming from DoubleYou is how they integrate storytelling in their advertising campaigns. Eight or nine years ago they established themselves as one of the most brilliant interactive agencies in the world, only being regrettable the fact that the medium itself (in Spain) wasn’t mature enough so i always had the feeling that DY was ahead of his time. Years later, they are still doing great things but they’ve managed to export all their digital knowledge in a more strategic mood, trying, being a digital agency, not to limit themselves in a 17″ screen. And because of that they created this clever trap done like if it was a physical banner (“it looks like this but then i roll over it and happens that”) for Port Aventura (a huge theme park in the Northeast of Spain) and its Halloween campaign in 2007. They built a wood stand and by the name of “Interactive Test for Cowboys” they simulated that it was another attraction in the park where the users could test their skills as a cowboy.

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Hotel 626

Last year here in Mexico, Doritos released a series of TV and YouTube spots to support a TV series called “13 miedos” (“13 fears”) and in everyone of them people were chased by famous fearful creatures such as Nosferatu, Werewolf and some others. I don’t know if it’s related to it in some kind of way (besides sharing the brand) and maybe i’m missing something about the concept but yesterday i reached Hotel 626, a new (and scary) production from the talented guys at Goodby Silverstein and Partners + B-Reel.

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Poke your Sensible!

Being one of the most extraordinary uses of Papervision 3D i’ve ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you’re elected to receive one package in which you’ll find what is called a Neglected Sensible Shelter, a sort of Tamagotchi creature you have to feed with Spring Valley products.

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