I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there. First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate. 100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them “in jail”, or things like that
Understanding how online advertising works or how is our online privacy protected are some of the topics dissected in this SaulBass-style site called Privacy Matters, launched by IAB. (via Fernando Comet)
This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim “we’ve changed so you’d like us more”, a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again: The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it’s true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i’ve seen coming from Spain lately.
A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co for Camper, called “Have a Camper Day”, where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch. Read more…
Looks like this the day of reporting W+K offices Christmas things. After Amsterdam, now it’s London turn with their Tweets of Snow. Tweet something with the word “snow” in it and your message will be transformed into a snowflake for the model of the street where the agency is located. (via Javier Malagon)
I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen: You’ll find further information (including a making-of) at Lady Dior website.
I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn’t expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:
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