Digital advertising and marketing: only the best ideas worldwide, since 2003

Orange Feed and the Secret Portrait

on December 9, 2010 by Daniel Comments

Lately i’ve become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into “The secret portrait”, where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing

Oliver Jeffers ‘Heart and the Bottle’

on December 9, 2010 by Daniel Comments

When it comes to book for children, this is jaw-dropping: (thx Pit!)

Volkswagen and the Speed Camera Lottery

on November 12, 2010 by Daniel Comments

The speed Camera Lottery is a new and wonderful action from Volkswagen’s Fun Theory:

AACD “Unique Types”

on November 10, 2010 by Daniel Comments

This one is a lovely one. The AACD (Association for the Assistance of Disabled Children) is a non-profit organization that has been providing assistance to people with disabilities for the last 60 years. It is the main treatment and research center, and probably the greatest Brazilian benchmark for the social inclusion of disabled people. Then, Agencia Click Isobar invited designers around the world to create Unique Types, very special versions of fonts inspired on the AACD children. All the fonts were created under Creative Commons and may be used freely and at no cost. Designers, Agencies, Advertisers and Media Vehicles worked together to implement the project, being the fonts created, used in advertising ads and published. Once they are published, part of the ad’s revenue goes to AACD.

Nike “Who follows who?” challenge

on November 4, 2010 by Daniel Comments

Love this way of using the concept of Twitter “follower”, transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires: You can challenge your friends here.

Etiquetas for Indio beer

on November 4, 2010 by Daniel Comments

This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was “Cuautehmoc” (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as “El indio” (“The indian”, because of the character on the label). And in the end, the brand decided to rename itself as “Indio”. In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so “Etiquetas” is a website containing some stories we created for each label, i.e., the “Loteria” (“lottery”) one: You can check the other ones at “Etiquetas” website.

Mr. Pink

on October 1, 2010 by Daniel Comments

Lovely and funny ad from Fuel Lisbon, to promote Queer Lisboa, The Lisbon Gay and Lesbian Film Festival. A great spoof from the memorable scene where each name is chosen in Tarantino’s Reservoir Dogs. (via Latinspots)

Youtique for French Connection

on September 29, 2010 by Daniel Comments

I’m pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video. A simple and smart idea on how to drive sales straight from an online content, there is further info here. Thx Emma!

Samsung’s “Use your influence”

on September 9, 2010 by Daniel Comments

This girl dancing has tons of followers… A new one from The Viral Factory for Samsung and its new Galaxy 850 phone. (via Michael Tabtabai & @bastholm)

Uniqlo Lucky Counter

on September 6, 2010 by Daniel Comments

A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody, loving the social interaction around the whole thing. (via Kris Crockett)

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