Life’s more fun when you’re keeping score. It’s true, and that’s why Puma, via Droga5 New York, has created Life Scoreboard, the first ever online and mobile program that allows you to score all aspects of life. You can officially track who is better at ping-pong – you or your brother, who can eat more cheese – you or your roommate, or who is worse at life – socialites or reality TV stars. Check it out
In the middle of this complex media landscape and all of that social-media jargon, it’s always refreshing to see that traditional “websites” can still do really well, like this “Nike Better World” done by W+K Portland that showcases different efforts from the brand trying to make the world a better place through sport.
Last year One Club invited top digital creatives to cull the best interactive work from from the past decade of One Show Interactive winners. Over 75 pieces were nominated, judges voted for their favorites, and the top ten pieces were determined. Go take a look at some of the inside stories of the selected works. (via The One Show)
Been a huge fan of Danny Trejo for ages, i think it’s so cool that he finally made it, having even a play-doh alter-ego, giving a Brisk summary of Machete movie in this Lipton commercial: Then i wash my hands! (via @mekanism)
“Este regalo no es tuyo” (“This gift ain’t yours”) is an interesting project-experiment by Honest&Smile using 500 USB memory sticks as bottles of messages. Find one, grab a thing, add another of yours, leave the stick somewhere else and then tell your story in the wall of the Facebook page for the project: Sponsored by a few brands, don’t know what the outcome of this might be, but the organic nature of it made me curious about what people could trade.
Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England.
AKQA‘s NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience. (via Pit Lopez)
A simple yet powerful idea, Lali Rondalla’s audiotales is a series of small sound adventures created for children aged 0 to 8 years. Each story in the site (only in spanish and catala, by the moment) is designed to immerse them (through the little customization of using the child’s name) in imaginary worlds where they’ll live little fun experiences to help them learn universal values such as sharing knowledge, being brave and helping others, as well as aspects of our own time and respect for nature and cultural and racial diversity. (via Carla Olaortua)
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