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Author Archives: Mark

Firefox 4 released with animated live infographic

on March 23, 2011 by Mark Comments

Mozilla today launched Firefox 4 and with it an interesting animated infographic. Check it out here

Queensland targets business in ‘Best Job’ style promo

on March 18, 2011 by Mark Comments

Tourism Queensland has launched a multi million dollar global marketing campaign based on the ‘Best Job in the World’ promotion that will see businesses battle it out for a $1m travel package. The ‘Million Dollar Memo’ is the latest creation from SapientNitro, the agency behind the ‘Best Job’ campaign, and is hoped will provide a much needed boost for the flood and cyclone devastated state.

Get a piece of Pure New Zealand land

on March 18, 2011 by Mark Comments

Imagine having your own piece of the purest land in the world…. Well, thanks to Steinlager Pure, you can. Buy a Pure and get a piece of New Zealand reserved in your name – along with the chance to pay it a visit for real. Get your piece at

SXSW: By the numbers

on March 17, 2011 by Mark Comments

I really wish I was at SXSW this year, and this video shows just what I missed. CNN iReporters and Vimeo creators team up to show their view of Austin and SXSW.

From victim to hero

on March 17, 2011 by Mark Comments

It was inevitable. The Sydney boy who retaliated against a younger student at school after an apparent bullying attack has been transformed from a victim to an online hero. The 16-year-old “victim” has been dubbed “Little Zangief” – a character from the Street Fighter video game – and likened to the Incredible Hulk and The Punisher, with websites, mash-up videos and even a Twitter account set up in his honour. The video, which has since been featured on US and British news sites, shows a smaller 12-year-old boy punching the bigger boy before being picked up and thrown to the ground. YouTube has deleted all reference biut I just put this on Vimeo.

Bully gets his own back

adidas is all in — :120 Edition

on March 16, 2011 by Mark Comments

Heart over head. Inclusion over ego. United by passion, we go all in. Love the All Blacks at 1:33 Music is “Civilization” from the new album from Justice.

Foo Fighters Trailer

on March 16, 2011 by Mark Comments

This looks great. Hope to see some cool digital marketing to support it…

DoubleClick HTML5 Contest

on March 14, 2011 by Mark Comments

Overview of Competition HTML5 enables you to take advantage of multimedia content and allows you to stretch your creative skills. The HTML5 challenge is an opportunity to show how you can combine creativity and innovation; design a YouTube Masthead using DoubleClick Rich Media Studio & HTML5 and win a chance to have your mast head on YouTube for a day. Creative Guidelines Creative should represent innovative execution of HTML5. Creative agency logo or signature should be included but should not dominate the creative execution Creative for clients are not eligible for submission Creative must be developed and uploaded using your DoubleClick Rich Media Account Creative should be a YouTube Masthead and follow the technical specs More here

Hot Wheels Secret Race Battle

on March 11, 2011 by Mark Comments

On Thursday March 10, Hot Wheels lit up Circular Quay, Sydney showcasing groundbreaking 3D projection technology at Customs House. The notorious Hot Wheels Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle. Brought to life by digital advertising agency Muse Amsterdam, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world.

Lipton Ice Tea – Project Green

on March 7, 2011 by Mark Comments

Project Green, Lipton Ice Green Tea’s urban arts initiative, is beginning to take shape. Showcasing the talents of some of Australia’s most renowned urban artists, Project Green aims to spread a bit of green positivity in Australia’s urban spaces. Created by Soap.

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