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Author Archives: Mark

Augmented Reality App for Shelf Reading

on March 28, 2011 by Mark Comments

Hey, Librarian geeks, bring it in tight… this app will change your life. Miami University’s Augmented Reality Research Group (MU ARRG), has developed an Android app that could save librarians a lot of time and hassle. Using the Android’s camera, the app “reads” a bookshelf, and with an AR overlay, quickly flags those books that are misplaced. It will also point to the correct place on the bookshelf so the book can easily be re-shelved correctly.

Holler Sydney helping Japan

on March 24, 2011 by Mark Comments

Agencies doing good stuff! The people of Japan are suffering and digital agency Holler Sydney want to do their bit to help them recover. This artwork, painted by Holler’s very own visual artist Razmatas, depicts an injured rising sun wrapped in the arms of a Japanese woman in a Kimono. It symbolises both the unbreakable spirit of the Japanese people and hope for a better future. Help them realise that future as swiftly as possible. Order a print today and they’ll donate the proceeds to the Australian Red Cross’s disaster relief efforts.

Firefox 4 released with animated live infographic

on March 23, 2011 by Mark Comments

Mozilla today launched Firefox 4 and with it an interesting animated infographic. Check it out here

Queensland targets business in ‘Best Job’ style promo

on March 18, 2011 by Mark Comments

Tourism Queensland has launched a multi million dollar global marketing campaign based on the ‘Best Job in the World’ promotion that will see businesses battle it out for a $1m travel package. The ‘Million Dollar Memo’ is the latest creation from SapientNitro, the agency behind the ‘Best Job’ campaign, and is hoped will provide a much needed boost for the flood and cyclone devastated state.

Get a piece of Pure New Zealand land

on March 18, 2011 by Mark Comments

Imagine having your own piece of the purest land in the world…. Well, thanks to Steinlager Pure, you can. Buy a Pure and get a piece of New Zealand reserved in your name – along with the chance to pay it a visit for real. Get your piece at

SXSW: By the numbers

on March 17, 2011 by Mark Comments

I really wish I was at SXSW this year, and this video shows just what I missed. CNN iReporters and Vimeo creators team up to show their view of Austin and SXSW.

From victim to hero

on March 17, 2011 by Mark Comments

It was inevitable. The Sydney boy who retaliated against a younger student at school after an apparent bullying attack has been transformed from a victim to an online hero. The 16-year-old “victim” has been dubbed “Little Zangief” – a character from the Street Fighter video game – and likened to the Incredible Hulk and The Punisher, with websites, mash-up videos and even a Twitter account set up in his honour. The video, which has since been featured on US and British news sites, shows a smaller 12-year-old boy punching the bigger boy before being picked up and thrown to the ground. YouTube has deleted all reference biut I just put this on Vimeo.

Bully gets his own back

adidas is all in — :120 Edition

on March 16, 2011 by Mark Comments

Heart over head. Inclusion over ego. United by passion, we go all in. Love the All Blacks at 1:33 Music is “Civilization” from the new album from Justice.

Foo Fighters Trailer

on March 16, 2011 by Mark Comments

This looks great. Hope to see some cool digital marketing to support it…

DoubleClick HTML5 Contest

on March 14, 2011 by Mark Comments

Overview of Competition HTML5 enables you to take advantage of multimedia content and allows you to stretch your creative skills. The HTML5 challenge is an opportunity to show how you can combine creativity and innovation; design a YouTube Masthead using DoubleClick Rich Media Studio & HTML5 and win a chance to have your mast head on YouTube for a day. Creative Guidelines Creative should represent innovative execution of HTML5. Creative agency logo or signature should be included but should not dominate the creative execution Creative for clients are not eligible for submission Creative must be developed and uploaded using your DoubleClick Rich Media Account Creative should be a YouTube Masthead and follow the technical specs More here

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