Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Mark

Teach tech to your parents

on December 13, 2010 by Mark Comments

Brought by Google, Teach Parents Tech is a nice way to deliver tech support or advice to your parents. (thx Luis!)

Lady Dior – Lady Grey London

on December 13, 2010 by Mark Comments

I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen: You’ll find further information (including a making-of) at Lady Dior website.

Paradores Ice Xmas

on December 13, 2010 by Mark Comments

I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn’t expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:

Google Zeitgeist

on December 9, 2010 by Mark Comments

Based on the aggregation of search queries people typed into Google this year, Zeitgeist is a cool way of visualizing the main events that happened in this 2010.

Orange Feed and the Secret Portrait

on December 9, 2010 by Mark Comments

Lately i’ve become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into “The secret portrait”, where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing

Oliver Jeffers ‘Heart and the Bottle’

on December 9, 2010 by Mark Comments

When it comes to book for children, this is jaw-dropping: (thx Pit!)

Streetview Sudan

on December 9, 2010 by Mark Comments

Intriguing campaign from The Netherlands. While you probably got triggered by the title, and want to see what it looks like, you didn’t realize that Streetview Sudan is far from fun. After the click you can see the translated text.

Read more…

Power Pinata

on December 7, 2010 by Mark Comments

Vodafone Australia have launched a new campaign called Power Pinata. Users ‘like’ their facebook page and the join a queue to select a ‘whack’ method from an automated robot holding a baseball bat. When it’s your turn you watch live as the robot gives the pinata a smash. Once it’s smashed open a flood of prizes will spill out… Loved the idea but the user experience is a bit low. I expected my robot ‘smash’ to be hard – instead it was a mere tap (if that). Shame as I was expecting a real smash Check it out here.

5 Gum online hunt

on December 6, 2010 by Mark Comments

Personally I am a bit over online treasure hunts. Now this site just launched for Wrigley’s Limited Edition 5 Gum Tin. It’s eerily close to the M&M’s Canada: Find Red campaign. You decide. Both are fun campaigns. M&M’s Canada 5Gum

Live Christmas cards

on December 3, 2010 by Mark Comments

Another online campaign that taps into the live element. This time it’s the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera’s on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!

Advertise here