Not the first… but here you go….
Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved so Akestam Holst Stockholm created a competition and social app for iPhone and Android to change all that. Their goal? To find and reward Sweden’s most courageous.The app contains over 500 missions. Each represents a social challenge. Many missions require you to use smart phone features and social media to succeed.
This is the first in a new series interviewing high-profile digital experts on their thoughts around our industry. First up is Tom Markham, Global Digital Creative Director at Lowe Partners Worldwide. Q1. What is the number one thing about your job that gets you out of bed in the morning? The paycheck. (See question 6) Q2. What are your favorite sites/digi campaigns right now? Right now I like Goggles, the browser bookmarklet that puts a community-controlled MS Paint over every website. Lots of penises of course, but some cool stuff too. Someone has written “GO KIWI!” all over cricinfo.com which warmed my heart. Q3. Who is the new kid on the block – the agency/business to watch for the future? It’s going to be interesting to see if Canvas takes off. That guy Moot has great instincts and could well be the next Zuckerberg. They even look kind of the same. Q4. What sector would you say is furthest ahead in digital marketing at the moment? Gaming. If you look at how a company like Valve markets its games and builds communities, it is far ahead of what agencies are doing. The Valve marketing guy recently called ad agencies “pretty close to worthless”. He said: “you’d be shocked by the treatments that have come back [from agencies]. Copycat treatments. Cliche treatments. Treatments that reveal the agency wasn’t listening in the initial meeting” That’s not criticism our industry should brush off. Because eventually all clients will be as clued-up as the these guys and will reach the same conclusion. Q5. What technology or initiative is most likely to revolutionize Web/mobile marketing? The proletariat revolution which overthrows the entire bourgeois capitalist world. Either that or smart phone penetration. Q6. If you could wave your magic wand and change one thing what would it be? About digital marketing? I’d make it like that Jim Carey movie where no one can lie. There’s too much bullshit in this industry. So no lying about results or effectiveness. No lying to customers. No lying to clients about how easy it all is. No lying on CVs. Then we might get somewhere. Q7. What’s the biggest mistake people are making in mobile/Web marketing? The same old one. Confusing the real internet with an illusionary marketing internet full of Consumers who can’t wait to interact and converse with all the Brands in their lives. Or confusing people using mobile devices with Consumers using a Marketing Platform. Q8. What is the most useful resource site/blog you use? Reddit.
Hey, Librarian geeks, bring it in tight… this app will change your life. Miami University’s Augmented Reality Research Group (MU ARRG), has developed an Android app that could save librarians a lot of time and hassle. Using the Android’s camera, the app “reads” a bookshelf, and with an AR overlay, quickly flags those books that are misplaced. It will also point to the correct place on the bookshelf so the book can easily be re-shelved correctly.
Agencies doing good stuff! The people of Japan are suffering and digital agency Holler Sydney want to do their bit to help them recover. This artwork, painted by Holler’s very own visual artist Razmatas, depicts an injured rising sun wrapped in the arms of a Japanese woman in a Kimono. It symbolises both the unbreakable spirit of the Japanese people and hope for a better future. Help them realise that future as swiftly as possible. Order a print today and they’ll donate the proceeds to the Australian Red Cross’s disaster relief efforts.
Tourism Queensland has launched a multi million dollar global marketing campaign based on the ‘Best Job in the World’ promotion that will see businesses battle it out for a $1m travel package. The ‘Million Dollar Memo’ is the latest creation from SapientNitro, the agency behind the ‘Best Job’ campaign, and is hoped will provide a much needed boost for the flood and cyclone devastated state.
Imagine having your own piece of the purest land in the world…. Well, thanks to Steinlager Pure, you can. Buy a Pure and get a piece of New Zealand reserved in your name – along with the chance to pay it a visit for real. Get your piece at http://land.steinlagerpure.com/
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