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Author Archives: Mark

From victim to hero

on March 17, 2011 by Mark Comments

It was inevitable. The Sydney boy who retaliated against a younger student at school after an apparent bullying attack has been transformed from a victim to an online hero. The 16-year-old “victim” has been dubbed “Little Zangief” – a character from the Street Fighter video game – and likened to the Incredible Hulk and The Punisher, with websites, mash-up videos and even a Twitter account set up in his honour. The video, which has since been featured on US and British news sites, shows a smaller 12-year-old boy punching the bigger boy before being picked up and thrown to the ground. YouTube has deleted all reference biut I just put this on Vimeo.

Bully gets his own back

adidas is all in — :120 Edition

on March 16, 2011 by Mark Comments

Heart over head. Inclusion over ego. United by passion, we go all in. Love the All Blacks at 1:33 Music is “Civilization” from the new album from Justice.

Foo Fighters Trailer

on March 16, 2011 by Mark Comments

This looks great. Hope to see some cool digital marketing to support it…

DoubleClick HTML5 Contest

on March 14, 2011 by Mark Comments

Overview of Competition HTML5 enables you to take advantage of multimedia content and allows you to stretch your creative skills. The HTML5 challenge is an opportunity to show how you can combine creativity and innovation; design a YouTube Masthead using DoubleClick Rich Media Studio & HTML5 and win a chance to have your mast head on YouTube for a day. Creative Guidelines Creative should represent innovative execution of HTML5. Creative agency logo or signature should be included but should not dominate the creative execution Creative for clients are not eligible for submission Creative must be developed and uploaded using your DoubleClick Rich Media Account Creative should be a YouTube Masthead and follow the technical specs More here

Hot Wheels Secret Race Battle

on March 11, 2011 by Mark Comments

On Thursday March 10, Hot Wheels lit up Circular Quay, Sydney showcasing groundbreaking 3D projection technology at Customs House. The notorious Hot Wheels Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle. Brought to life by digital advertising agency Muse Amsterdam, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world.

Lipton Ice Tea – Project Green

on March 7, 2011 by Mark Comments

Project Green, Lipton Ice Green Tea’s urban arts initiative, is beginning to take shape. Showcasing the talents of some of Australia’s most renowned urban artists, Project Green aims to spread a bit of green positivity in Australia’s urban spaces. Created by Soap.

Toyota FJ – Like My Ride

on March 7, 2011 by Mark Comments

Toyota Australia is offering you the chance to buy a Toyota FJ Cruiser at a reduced ‘social price’. For every “Like” the price will drop by $5. You’ve got until Monday, 28th March to reduce the price as much as possible. Toyota will even throw extras as the price drops…

Old time shots – some lunchtime fun

on March 3, 2011 by Mark Comments

Not absolutely advertising but a funny blog looking at old time shots from famous people. Worth a look over lunch

Old Spice New Ad | Behind the Scenes

on March 3, 2011 by Mark Comments

NICE BUDGET! Go behind the scenes of Old Spice’s new Scent Vacation commercial.

Junior Aussie Creatives

on March 1, 2011 by Mark Comments

*NEWS* The 2011 News Limited Young Lions competition launches today for the best young advertising talent in the country to compete across the Media, Print and Digital categories. Open to entries from each state, the national competition challenges young professionals at the start of their careers in the media, advertising and marketing communications industry. The aim of the competition is to identify the hottest young talent to represent Australia at the worldwide Young Lions Competition held in Cannes as part of The International Festival of Creativity (formerly International Advertising Festival) in June. Get on it young guns!

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