A couple of mobile campaigns i’ve loved recently. First one is “Ringtowns”, from Ogilvy Guatemala and their client Claro, using ringtones as a device of spreading the service itself, naming them after all the cities in the country (click the image to see the video explaining the case): The other one is “Os Ringtonicos” (“The Ringtonics”), from Almap BBDO for an NGO called “Casa do Zezinho”, whose kids recorded ringtones using their voices to raise money for buying musical instruments: Like them because they’re so human, using mobility as a tool instead of just as a channel.
I love agency attempts to create their own digital Christmas experience, and this is a good idea via DTDigital Melbourne. I love this idea. See if you can make it happen… unfortunately I always got to 4 then got a ‘fail’ message. *****UPDATE****** this campaign is now over. Humphhhh!!
I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there. First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate. 100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them “in jail”, or things like that
Understanding how online advertising works or how is our online privacy protected are some of the topics dissected in this SaulBass-style site called Privacy Matters, launched by IAB. (via Fernando Comet)
This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim “we’ve changed so you’d like us more”, a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again: The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it’s true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i’ve seen coming from Spain lately.
A different (available) shoe everyday, no matter what the weather is, is the concept for this lovely iPad weather application done by HerraizSoto&Co for Camper, called “Have a Camper Day”, where meteorological elements have been made from pret-a-porter materials, and then turnedinto musical instruments that react to touch. Read more…
We’ve seen the W+K ones from London and Amsterdam… here are a few from Australia. The first is from Host Sydney and is based around a Christmas tree that you post tweets on as decorations. The second is from The Jamboree and is a bit out there as it’s all about Christmas ‘Carols’. The third is from Euro Sydney that is based on the Angry Birds app, but using staff faces as the birds. Check ‘em out. Hosts Christmas Message is kinda cool – bit like W+K London’s one
Looks like this the day of reporting W+K offices Christmas things. After Amsterdam, now it’s London turn with their Tweets of Snow. Tweet something with the word “snow” in it and your message will be transformed into a snowflake for the model of the street where the agency is located. (via Javier Malagon)
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