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Author Archives: Mark

Creatives grow better in the South West

on January 5, 2011 by Mark Comments

Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England.

Nike Women Training Club

on January 4, 2011 by Mark Comments

AKQA‘s NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience. (via Pit Lopez)

Lali Rondalla’s audiotales

on January 4, 2011 by Mark Comments

A simple yet powerful idea, Lali Rondalla’s audiotales is a series of small sound adventures created for children aged 0 to 8 years. Each story in the site (only in spanish and catala, by the moment) is designed to immerse them (through the little customization of using the child’s name) in imaginary worlds where they’ll live little fun experiences to help them learn universal values such as sharing knowledge, being brave and helping others, as well as aspects of our own time and respect for nature and cultural and racial diversity. (via Carla Olaortua)

LEGO: The Brick Thief

on January 4, 2011 by Mark Comments

A new one from Pereira & O’Dell for Lego, lovely isn’t it?

Spanair and the unexpected luggage

on December 26, 2010 by Mark Comments

Nice action from Shackleton for Spanair (an spanish airline) and their passengers flying on Christmas Eve (video has no subtitles but i think it’s self-explanatory enough):

Mobile for humans

on December 24, 2010 by Mark Comments

A couple of mobile campaigns i’ve loved recently. First one is “Ringtowns”, from Ogilvy Guatemala and their client Claro, using ringtones as a device of spreading the service itself, naming them after all the cities in the country (click the image to see the video explaining the case): The other one is “Os Ringtonicos” (“The Ringtonics”), from Almap BBDO for an NGO called “Casa do Zezinho”, whose kids recorded ringtones using their voices to raise money for buying musical instruments: Like them because they’re so human, using mobility as a tool instead of just as a channel.

Selector 3000

on December 22, 2010 by Mark Comments

I love agency attempts to create their own digital Christmas experience, and this is a good idea via DTDigital Melbourne. I love this idea. See if you can make it happen… unfortunately I always got to 4 then got a ‘fail’ message. *****UPDATE****** this campaign is now over. Humphhhh!!

Beautiful experiments about Internet gifts and stolen pixels

on December 20, 2010 by Mark Comments

I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there. First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate. 100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them “in jail”, or things like that

IAB – Privacy Matters

on December 20, 2010 by Mark Comments

Understanding how online advertising works or how is our online privacy protected are some of the topics dissected in this SaulBass-style site called Privacy Matters, launched by IAB. (via Fernando Comet)

Hotmail Spain: to change so you could like them more

on December 20, 2010 by Mark Comments

This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim “we’ve changed so you’d like us more”, a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again: The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it’s true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i’ve seen coming from Spain lately.

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