*NEWS* The 2011 News Limited Young Lions competition launches today for the best young advertising talent in the country to compete across the Media, Print and Digital categories. Open to entries from each state, the national competition challenges young professionals at the start of their careers in the media, advertising and marketing communications industry. The aim of the competition is to identify the hottest young talent to represent Australia at the worldwide Young Lions Competition held in Cannes as part of The International Festival of Creativity (formerly International Advertising Festival) in June. Get on it young guns!
Both Heineken and Porsche recently passed the one million ‘likes’ bar on Facebook. And they both got one thing right: it’s a two way relationship. That’s why they thanked their Facebook fans, each in their one specific way. Porsche created a car with the names of all of their Facebook fans, while Heineken sent out a team of huggers, to give back some of the love. Earlier we saw similar one million fan apreciations by DC, Duck Tape and Tata DOCOMO. Smart moves to become even more popular. Who’s next?
In the last five days over 4 million people watched the Rear View Girls experiment. Two girls put a camera in the back of their jeans, and the video shows who’s watching their backs. Easy and fun. In a follow-up video, the girls explain how they attached the video. But next to the trick, the video also uncovers the brand behind. Nice work, Levi’s!
Mr. Mistu is not an advergame, but certainly it could be, and a really good one. That’s the story of Mr. Mistu, who ran out of olives for his pizza and decided to go on a journey around the world guided by his guide dog Galdo. A beautiful environment and a nice and smooth interaction, this is one of the most captivating mobile games i’ve played recently.
Lucas Jatoba spent the last three years living in Barcelona and wanted to do something special to bid the city farewell. The young Brazilian did not want to leave without thanking everyone for the many wonderful experiences he had enjoyed there, so he prepared a special parting gift. Lucas set free half a dozen balloons with theatre tickets, filmed the moment and shared the clip with his friends. When the travel and leisure agency Atrapalo and DoubleYou -its agency- came across the video, they offered to give Lucas a hand, shooting the video again. This time, however, there were hundreds of balloons and tickets so Lucas could share his farewell with people across the entire city, and the result is this beautiful video:
Tesch are launching a new campaign for Yota (the Russian mobile broadband provider) today, in which you can show your love and affection with a personalized tattoo. The heart of the campaign is an interactive experience at a tattoo parlour, the tattoo you create can be placed on your body through the webcam and then passed on to someone you love via social media.
I’m sure there is more to come on this campaign – currently it’s not that awesome – just some vid and a few pages explaining the campaign idea. Watch this space… **UPDATE** You have to Refer a Friend to access the content which then personalizes content for your friend… and then the loop goes on… refer another friend etc
Just out: the Super Bowl 2011 commercial from Volkswagen. I like it If you can’t see this version, try this one
Orange UK keeps on rolling with their The Feed. If you have a friend in the need of cheering up, tweet about it using #winterwarmer hashtag, and a van full of chocolate and scarves will go to the rescue:
Amnesia Razorfish, Sydney today announced the launch of Amnesia Connect a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture. It launched today, and there is more information on the software at: Amnesia Razorfish
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy