I was eager to see what Dior would come up with after i saw this teaser a few days ago. The outcome is this gorgeous 6 minutes extravaganza, featuring Marion Cotillard and Ian McKellen: You’ll find further information (including a making-of) at Lady Dior website.
I like this action from JWT/Delvico Madrid for Paradores (a tourism partnership in Spain) because is so simple and because you wouldn’t expect that client doing this kind of stuff. If you feel like going on vacation, give it a try at Ice Xmas. Post your bet about when you think this giant ice cube will melt and win the key (that opens unique rooms to spend Christmas time) trapped inside of it:
Based on the aggregation of search queries people typed into Google this year, Zeitgeist is a cool way of visualizing the main events that happened in this 2010.
Lately i’ve become sort of an addict to The Feed, a place where Orange UK launches a weekly entertaining topic, game or competition related to the internet. This week the space turned into “The secret portrait”, where some illustration students from UCA take an arty look at your tweets and turn your Twitter personality into a portrait. The gallery of works, i must say, is pretty amazing
When it comes to book for children, this is jaw-dropping: (thx Pit!)
Intriguing campaign from The Netherlands. While you probably got triggered by the title, and want to see what it looks like, you didn’t realize that Streetview Sudan is far from fun. After the click you can see the translated text.
Vodafone Australia have launched a new campaign called Power Pinata. Users ‘like’ their facebook page and the join a queue to select a ‘whack’ method from an automated robot holding a baseball bat. When it’s your turn you watch live as the robot gives the pinata a smash. Once it’s smashed open a flood of prizes will spill out… Loved the idea but the user experience is a bit low. I expected my robot ‘smash’ to be hard – instead it was a mere tap (if that). Shame as I was expecting a real smash Check it out here.
Personally I am a bit over online treasure hunts. Now this site just launched for Wrigley’s Limited Edition 5 Gum Tin. It’s eerily close to the M&M’s Canada: Find Red campaign. You decide. Both are fun campaigns. M&M’s Canada 5Gum
Another online campaign that taps into the live element. This time it’s the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera’s on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!
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