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Author Archives: Mark

Lynx Dry Research Facility

on February 3, 2011 by Mark Comments

I’m sure there is more to come on this campaign – currently it’s not that awesome – just some vid and a few pages explaining the campaign idea. Watch this space… **UPDATE** You have to Refer a Friend to access the content which then personalizes content for your friend… and then the loop goes on… refer another friend etc

Volkswagen – The Force

on February 2, 2011 by Mark Comments

Just out: the Super Bowl 2011 commercial from Volkswagen. I like it If you can’t see this version, try this one

Orange Winter Warmer

on January 27, 2011 by Mark Comments

Orange UK keeps on rolling with their The Feed. If you have a friend in the need of cheering up, tweet about it using #winterwarmer hashtag, and a van full of chocolate and scarves will go to the rescue:

Gesture Sharing for Smartphones and Tablets

on January 25, 2011 by Mark Comments

Amnesia Razorfish, Sydney today announced the launch of Amnesia Connect a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture. It launched today, and there is more information on the software at: Amnesia Razorfish

Amnesia Connect

Tips on how to win a Cyber Lion

on January 21, 2011 by Mark Comments

Lars Bastholm, CCO at Ogilvy NY, explains some tips on how to submit your entries (and hopefully win) to Cannes Cyber Lions in this funny video, the buffering moment made me laugh.

The State of Wikipedia

on January 20, 2011 by Mark Comments

The State of Wikipedia, by Jess3: (via Vic Fabrice)

BMW Activate the Future

on January 20, 2011 by Mark Comments

BMW: Activate the future is a series of four films about the future of mobility and how it could be shaped. The films, released once a week, include a look into the minds and thoughts of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time: (via Mekate)

DDH – Compose your wishes

on January 19, 2011 by Mark Comments

A simple interface to compose and share your best wishes for 2011 in this site done by french agency DDH. (via Ads of the world)

Aston Martin: True power should be shared

on January 14, 2011 by Mark Comments

This article from The New York Times claims that this Aston Martin campaign (by R/GA London) mashes BMW Films and The Twilight Zone. I don’t know if it does or it doesn’t, but certainly both the teaser and the first episode are amusing, and altough i’m not much into cars i think this one is exceptionally beautiful. And in the end, good content wins. Check it out: True power should be shared.

Meet Firstborn

on January 14, 2011 by Mark Comments

Love this video from the Firstborn crew. Thinking if agencies should all be doing this instead of just a reel or selected works…

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