Surf wear maker Rip Curl recently teamed up with Timeslice Films for an ambitious project of shooting surfers in “bullet-time“, the effect that many people first saw in The Matrix. Awesome!
It’s a all-digital museum created to showcase all forms of digital art and media. The vision for the museum is to celebrate digital media and the artists who are embracing and exploring its limitless possibilities. The venue invites visitors to thoroughly explore the interactivity, lack of physical boundaries, and 24/7 availability of the online world. Check it out
Just came across this from Holler Sydney. I think it is the very first Facebook ‘like’ race. Each Horse has their own facebook page and the more followers they get, the faster they get propelled to the finish line. It’s a horse race of all the best horses to ever run the Melbourne Cup (Australia’s largest horse race). The actual promo is on the bottle caps (you have to collect the winning trifecta). **UPDATE** Here is the TV thing
Lovely and funny ad from Fuel Lisbon, to promote Queer Lisboa, The Lisbon Gay and Lesbian Film Festival. A great spoof from the memorable scene where each name is chosen in Tarantino’s Reservoir Dogs. (via Latinspots)
I’m pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video. A simple and smart idea on how to drive sales straight from an online content, there is further info here. Thx Emma!
Philips is spicing up it’s product demo’s with today’s launch of ‘Nigel and Victoria‘, a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who’s on the set to keep an eye on the review video’s. In the first 3 mock-documentary style video’s you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab’s into the current web series and branded entertainment trends.
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