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Author Archives: Mark

Oliver Jeffers ‘Heart and the Bottle’

on December 9, 2010 by Mark Comments

When it comes to book for children, this is jaw-dropping: (thx Pit!)

Streetview Sudan

on December 9, 2010 by Mark Comments

Intriguing campaign from The Netherlands. While you probably got triggered by the title, and want to see what it looks like, you didn’t realize that Streetview Sudan is far from fun. After the click you can see the translated text.

Read more…

Power Pinata

on December 7, 2010 by Mark Comments

Vodafone Australia have launched a new campaign called Power Pinata. Users ‘like’ their facebook page and the join a queue to select a ‘whack’ method from an automated robot holding a baseball bat. When it’s your turn you watch live as the robot gives the pinata a smash. Once it’s smashed open a flood of prizes will spill out… Loved the idea but the user experience is a bit low. I expected my robot ‘smash’ to be hard – instead it was a mere tap (if that). Shame as I was expecting a real smash Check it out here.

5 Gum online hunt

on December 6, 2010 by Mark Comments

Personally I am a bit over online treasure hunts. Now this site just launched for Wrigley’s Limited Edition 5 Gum Tin. It’s eerily close to the M&M’s Canada: Find Red campaign. You decide. Both are fun campaigns. M&M’s Canada 5Gum

Live Christmas cards

on December 3, 2010 by Mark Comments

Another online campaign that taps into the live element. This time it’s the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera’s on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!

T-Mobile uses chatroulette piano guy

on November 26, 2010 by Mark Comments

Re-newed Illegal Advertising points at a new T-Mobile viral. Right after the successful Heathrow Airport welcome back flashmob, they’ve put another ‘feelgood at the airport’ video online. This time T-Mobile hooked up with Merton, better known as the chatroulette piano guy. He plays improvised personalised songs for people leaving the airport. Would have been nice to see more, but I like it.

H&M uses 3D projections to open a store in Amsterdam

on November 25, 2010 by Mark Comments

On Monday 22nd the Swedish fashion brand H&M opened its flagship store in a monumental building in Amsterdam. As Ralph Lauren did with their stores in London and New York, H&M used 3D projections together with music in the opening ceremony.

Facebook book

on November 23, 2010 by Mark Comments

A facebook book. Everyone has had this idea – but great to see it done so well. If anyone was lucky enough to get one please post/comment and show us.

When Facebook becomes a book from Siavosh Zabeti on Vimeo.

I want one. Maybe some smart cookie can create an app for us to do it for us all?? Let us know?

RockMelt wanna be

on November 15, 2010 by Mark Comments

Rockmelt aims to become a “Social Browser” by integrating your social life directly into your web browser’s interface to create one seamless experience no matter what website you are viewing. I’m not sure but check in and take a look.

Japan Tourism: Powder Dash Facebook App

on November 13, 2010 by Mark Comments

This app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to get you thinking about Japan. Users can challenge friends or compete on the leaderboard.

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