BMW: Activate the future is a series of four films about the future of mobility and how it could be shaped. The films, released once a week, include a look into the minds and thoughts of some of the most influential scientists, academics, pioneers, and entrepreneurs of our time: (via Mekate)
This article from The New York Times claims that this Aston Martin campaign (by R/GA London) mashes BMW Films and The Twilight Zone. I don’t know if it does or it doesn’t, but certainly both the teaser and the first episode are amusing, and altough i’m not much into cars i think this one is exceptionally beautiful. And in the end, good content wins. Check it out: True power should be shared.
Love this video from the Firstborn crew. Thinking if agencies should all be doing this instead of just a reel or selected works…
This made me laugh out loud although it’s from 2009. Besides that, i think it’s so great that this material has been filmed, even if it’s not about the Mad Men series itself, just part of the canon, and making it a vehicle for promotion from another point of view
Maybe you are a Comic Sans criminal and you didn’t know? Then this site might help, for people to use Comic Sans in a proper way. That could be a funny way of selling typographies, i think. (via Meet Mattt)
If it comes to celebrate Music, then Music is Life is Music is a fantastic effort. This website from TBWA for the 53rd GRAMMY Awards consists on choosing a location, then adding a song and a memory related to it, and the site becomes a celebration (just what GRAMMY Awards are about, or they claim to do so) that connects music to people’s life.
Not this one, but the printed one used in the video, funny: (via Felipe de la Fuente)
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