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Author Archives: Mark

R/GA: a profile

on January 6, 2011 by Mark Comments

A nice R/GA profile through the eye of Hillman Curtis.

Lipton Brisk – Machete

on January 6, 2011 by Mark Comments

Been a huge fan of Danny Trejo for ages, i think it’s so cool that he finally made it, having even a play-doh alter-ego, giving a Brisk summary of Machete movie in this Lipton commercial: Then i wash my hands! (via @mekanism)

This gift ain’t yours

on January 5, 2011 by Mark Comments

“Este regalo no es tuyo” (“This gift ain’t yours”) is an interesting project-experiment by Honest&Smile using 500 USB memory sticks as bottles of messages. Find one, grab a thing, add another of yours, leave the stick somewhere else and then tell your story in the wall of the Facebook page for the project: Sponsored by a few brands, don’t know what the outcome of this might be, but the organic nature of it made me curious about what people could trade.

Creatives grow better in the South West

on January 5, 2011 by Mark Comments

Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England.

Nike Women Training Club

on January 4, 2011 by Mark Comments

AKQA‘s NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience. (via Pit Lopez)

Lali Rondalla’s audiotales

on January 4, 2011 by Mark Comments

A simple yet powerful idea, Lali Rondalla’s audiotales is a series of small sound adventures created for children aged 0 to 8 years. Each story in the site (only in spanish and catala, by the moment) is designed to immerse them (through the little customization of using the child’s name) in imaginary worlds where they’ll live little fun experiences to help them learn universal values such as sharing knowledge, being brave and helping others, as well as aspects of our own time and respect for nature and cultural and racial diversity. (via Carla Olaortua)

LEGO: The Brick Thief

on January 4, 2011 by Mark Comments

A new one from Pereira & O’Dell for Lego, lovely isn’t it?

Spanair and the unexpected luggage

on December 26, 2010 by Mark Comments

Nice action from Shackleton for Spanair (an spanish airline) and their passengers flying on Christmas Eve (video has no subtitles but i think it’s self-explanatory enough):

Mobile for humans

on December 24, 2010 by Mark Comments

A couple of mobile campaigns i’ve loved recently. First one is “Ringtowns”, from Ogilvy Guatemala and their client Claro, using ringtones as a device of spreading the service itself, naming them after all the cities in the country (click the image to see the video explaining the case): The other one is “Os Ringtonicos” (“The Ringtonics”), from Almap BBDO for an NGO called “Casa do Zezinho”, whose kids recorded ringtones using their voices to raise money for buying musical instruments: Like them because they’re so human, using mobility as a tool instead of just as a channel.

Selector 3000

on December 22, 2010 by Mark Comments

I love agency attempts to create their own digital Christmas experience, and this is a good idea via DTDigital Melbourne. I love this idea. See if you can make it happen… unfortunately I always got to 4 then got a ‘fail’ message. *****UPDATE****** this campaign is now over. Humphhhh!!

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