Behind the scenes tour of of an award-winning creative farm, juicing process and distribution in South West England.
AKQA‘s NikeWomen Training Club is an updated version of Nike Women iPhone training app, that gives users their own personal trainer with over 60 custom-built workouts featuring audio guidance and on-demand instruction. What i love the most is the scalable factor of it and how it connects users with the Nike experience. (via Pit Lopez)
A simple yet powerful idea, Lali Rondalla’s audiotales is a series of small sound adventures created for children aged 0 to 8 years. Each story in the site (only in spanish and catala, by the moment) is designed to immerse them (through the little customization of using the child’s name) in imaginary worlds where they’ll live little fun experiences to help them learn universal values such as sharing knowledge, being brave and helping others, as well as aspects of our own time and respect for nature and cultural and racial diversity. (via Carla Olaortua)
Nice action from Shackleton for Spanair (an spanish airline) and their passengers flying on Christmas Eve (video has no subtitles but i think it’s self-explanatory enough):
A couple of mobile campaigns i’ve loved recently. First one is “Ringtowns”, from Ogilvy Guatemala and their client Claro, using ringtones as a device of spreading the service itself, naming them after all the cities in the country (click the image to see the video explaining the case): The other one is “Os Ringtonicos” (“The Ringtonics”), from Almap BBDO for an NGO called “Casa do Zezinho”, whose kids recorded ringtones using their voices to raise money for buying musical instruments: Like them because they’re so human, using mobility as a tool instead of just as a channel.
I love agency attempts to create their own digital Christmas experience, and this is a good idea via DTDigital Melbourne. I love this idea. See if you can make it happen… unfortunately I always got to 4 then got a ‘fail’ message. *****UPDATE****** this campaign is now over. Humphhhh!!
I love these little projects without brand, experiments with an interesting point of view about how users or media behaves, often understanding that better than most of the brands out there. First of them is Gift a follower, a nice way to reward (in the form of a surprise bag) one of your many followers-friends in social media space at a $1 rate. 100.000.000 stolen pixels is an interesting experiment from Kim Asendorf, stealing pixels from another sites in order to create an archive-directory of them. Would be nice applied to other elements of digital media space, like stealing pixels from horrible banners to make them “in jail”, or things like that
Understanding how online advertising works or how is our online privacy protected are some of the topics dissected in this SaulBass-style site called Privacy Matters, launched by IAB. (via Fernando Comet)
This one is a clever one, from DoubleYou for Microsoft in Spain. To talk about the new developments and capabilities of Hotmail service, and based on the claim “we’ve changed so you’d like us more”, a 30-day real-time campaign was created, with a boy trying to change (asking users for help and collaboration) so he could get her girlfriend back in love with him again: The product is then shown, as a medium for the boy to achieve something and not as the main thing of the campaign, i love this. There was some discussion about if the story was true or faked, and although i think it’s true, does it really matter? the content and the organic nature of the whole thing makes it entertaining enough as to be one of the cutest thing i’ve seen coming from Spain lately.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy