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Author Archives: Mark

Sly takes over YouTube

on August 4, 2010 by Mark Comments

It’s hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with the related video’s, the pause button and the ‘don’t forget to share’ part are great. This interview is over!.

Bacardi “True originals”

on July 28, 2010 by Mark Comments

A misterious character is looking for the world’s best bartender in this series of beautiful short-films from Bacardi, True Originals. Here is the second one, “The Hummingbird”, check the previous link to see updates and more content. (via LatinSpots)

Mad Men is back

on July 27, 2010 by Mark Comments

The season premiere for every new season of Mad Men tv series is the key to a lot of efforts, that grow bigger as the audience of the series. So if last year it was about madmenizing ourselves, this year we’ve found other stuff, such as: + a periodic table of Mad Men references, to stay updated of everything’s going on (via Flavorwire) + a job interview to find out which job could you be hired at Sterling Cooper Draper Pryce + a funny Jib Jab sendable video where you can put-your-picture in a 3-minute piece that tells about the whole story and its characters + Even a webinar reviewing different marketing topics and present both the 1960′s point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).

Coke Burn “Ride”

on July 24, 2010 by Mark Comments

Although told as some skaters’ flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again. The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don’t think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.

Copy and Paste

on July 24, 2010 by Mark Comments

Oh dear… the best copy and paste ad I’ve seen, ever!! thanks Ash Here is the rip – TV3 in NZ followed by the PlatStation3 ad – creepy! If you don’t know PS3 was first…

Introducing the iOscars

on July 22, 2010 by Mark Comments

Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars? (via BBH Labs and Freedom and Partners)

Study like a scholar, scholar

on July 22, 2010 by Mark Comments

A new one for the gallery of Old Spice inspired videos. This is a really cool one, why studying at Harold B. Lee Library (the laptop becoming a cellestial sandwich is hilarious):

UNICEF Installs Dirty Water Vending Machine In Manhattan

on July 17, 2010 by Mark Comments

World Vision does Old Spice

on July 16, 2010 by Mark Comments

Tim Costello does Old Spice.

Old Spice guy get’s personal

on July 13, 2010 by Mark Comments

Old Spice is doing pretty well with it’s recent video series, starring Isaiah “The Man Your Man Could Smell Like” Mustafa. Since February this year, they posted just over 20 video’s on their YouTube channel, including a Cannes Grand Prix Film. All of the video’s are watched over a million times, which makes it one of the most viewed commercial series ever. But today it got even better. They posted another 25 video’s (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real ‘I now who you are, and what you are up to’ kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.

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