Just came across this from Holler Sydney. I think it is the very first Facebook ‘like’ race. Each Horse has their own facebook page and the more followers they get, the faster they get propelled to the finish line. It’s a horse race of all the best horses to ever run the Melbourne Cup (Australia’s largest horse race). The actual promo is on the bottle caps (you have to collect the winning trifecta). **UPDATE** Here is the TV thing
Lovely and funny ad from Fuel Lisbon, to promote Queer Lisboa, The Lisbon Gay and Lesbian Film Festival. A great spoof from the memorable scene where each name is chosen in Tarantino’s Reservoir Dogs. (via Latinspots)
I’m pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection, where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video. A simple and smart idea on how to drive sales straight from an online content, there is further info here. Thx Emma!
Philips is spicing up it’s product demo’s with today’s launch of ‘Nigel and Victoria‘, a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who’s on the set to keep an eye on the review video’s. In the first 3 mock-documentary style video’s you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab’s into the current web series and branded entertainment trends.
My good friend Paulo and his Doubleleft team sent me this beautiful link, a site called “How many friends do you know”, where you are tested to show how many of your Facebook “friends” you ACTUALLY know. Although i like art direction and animations, what i really love is the smart questioning of our “virtual” life. Enjoy!
Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering… this Chrome Experiment has them all. “The Wilderness Downtown” is an interactive interpretation of Arcade Fire’s song “We Used To Wait” and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.
Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it’s improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone’s network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track – Schiphol is rumored – on the 13th of september. The race will be aired live on Facebook.
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