Vodafone Australia have launched a new campaign called Power Pinata. Users ‘like’ their facebook page and the join a queue to select a ‘whack’ method from an automated robot holding a baseball bat. When it’s your turn you watch live as the robot gives the pinata a smash. Once it’s smashed open a flood of prizes will spill out… Loved the idea but the user experience is a bit low. I expected my robot ‘smash’ to be hard – instead it was a mere tap (if that). Shame as I was expecting a real smash Check it out here.
Personally I am a bit over online treasure hunts. Now this site just launched for Wrigley’s Limited Edition 5 Gum Tin. It’s eerily close to the M&M’s Canada: Find Red campaign. You decide. Both are fun campaigns. M&M’s Canada 5Gum
Another online campaign that taps into the live element. This time it’s the Swedish Post that helps you create your own unique Christmas postcard. They set up 4 live camera’s on mountain Funasdalsberget to create a scenic setting, including snow and reindeers. You can make screenshots and send them as a physical postcard. Happy card hunting!
Re-newed Illegal Advertising points at a new T-Mobile viral. Right after the successful Heathrow Airport welcome back flashmob, they’ve put another ‘feelgood at the airport’ video online. This time T-Mobile hooked up with Merton, better known as the chatroulette piano guy. He plays improvised personalised songs for people leaving the airport. Would have been nice to see more, but I like it.
On Monday 22nd the Swedish fashion brand H&M opened its flagship store in a monumental building in Amsterdam. As Ralph Lauren did with their stores in London and New York, H&M used 3D projections together with music in the opening ceremony.
A facebook book. Everyone has had this idea – but great to see it done so well. If anyone was lucky enough to get one please post/comment and show us.
I want one. Maybe some smart cookie can create an app for us to do it for us all?? Let us know?
Rockmelt aims to become a “Social Browser” by integrating your social life directly into your web browser’s interface to create one seamless experience no matter what website you are viewing. I’m not sure but check in and take a look.
This app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to get you thinking about Japan. Users can challenge friends or compete on the leaderboard.
The speed Camera Lottery is a new and wonderful action from Volkswagen’s Fun Theory:
Walt Disney Parks and Resorts Online contacted North Kingdom after they saw “Get the glass” and wanted them to work on a project with them and T.Rowe-Price. They wanted to create a fun game for kids that also teaches them about finance. Check it out…
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