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Author Archives: Mark

Japan Tourism: Powder Dash Facebook App

on November 13, 2010 by Mark Comments

This app invites you carve deep powder tracks down a fresh mountain, hit jumps, score points and unlock a line of advanced boards to get you thinking about Japan. Users can challenge friends or compete on the leaderboard.

Volkswagen and the Speed Camera Lottery

on November 12, 2010 by Mark Comments

The speed Camera Lottery is a new and wonderful action from Volkswagen’s Fun Theory:

Behind the scenes – The Great Piggy Bank Adventure

on November 11, 2010 by Mark Comments

Walt Disney Parks and Resorts Online contacted North Kingdom after they saw “Get the glass” and wanted them to work on a project with them and T.Rowe-Price. They wanted to create a fun game for kids that also teaches them about finance. Check it out…

A Life On Facebook

on November 11, 2010 by Mark Comments

The story of a man told through the facebook interface.

AACD “Unique Types”

on November 10, 2010 by Mark Comments

This one is a lovely one. The AACD (Association for the Assistance of Disabled Children) is a non-profit organization that has been providing assistance to people with disabilities for the last 60 years. It is the main treatment and research center, and probably the greatest Brazilian benchmark for the social inclusion of disabled people. Then, Agencia Click Isobar invited designers around the world to create Unique Types, very special versions of fonts inspired on the AACD children. All the fonts were created under Creative Commons and may be used freely and at no cost. Designers, Agencies, Advertisers and Media Vehicles worked together to implement the project, being the fonts created, used in advertising ads and published. Once they are published, part of the ad’s revenue goes to AACD.

Find Red

on November 8, 2010 by Mark Comments

The five colourful M&M’S spokescandies are looking for their outspoken brother, Red. Canadians will have a chance to win a red smart fortwo coupe by helping with the search in a new online promotion called Find Red created by Proximity Canada. The search begins on, where participants can use a version of the Google Maps Street View API to look for three virtual Toronto locations where Red is hidden. To help with the search, the M&M’s characters will seed clues to Red’s whereabouts on various social media channels, including Facebook, where the brand has just launched a new M&M’s Canada fan page.

Black Ops

on November 7, 2010 by Mark Comments

Can NOT wait for this game… have pre-ordered and will pick up on Tuesday. Here’s the ad.

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Mini ARG Stockholm

on November 7, 2010 by Mark Comments

This new alternate reality game / iPhone app combo from MINI in Sweden is very cool indeed. The game challenges you to hunt, catch and escape with a virtual MINI in Stockholm using an iPhone app and your own two legs. The catch is, you have to get within 50m of the virtual MINI to hit “Take The MINI Now” in the app before escaping as fast as possible, because anyone else who gets within 50m of you can instantly take the virtual MINI back! If you are the person holding the virtual MINI after 7 days of 24/7 gaming, you’ll win a real MINI Countryman.

Update the rainbow

on November 5, 2010 by Mark Comments

Cool campaign from Skittles, going full on the live element. Enter an update and 15min later, you’ll get your update visualized by a real person in a YouTube video. A whole battery of Skittles call centre peeps are working at office hours (UK) to make it all happen. A worthy follow up to the semi-live Old Spice personalized YouTube attack, earlier this year.

Nike “Who follows who?” challenge

on November 4, 2010 by Mark Comments

Love this way of using the concept of Twitter “follower”, transforming it into people running because they want to follow you, from BBDO Argentina for Nike and its 10k race in Buenos Aires: You can challenge your friends here.

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