Tim Costello does Old Spice.
Old Spice is doing pretty well with it’s recent video series, starring Isaiah “The Man Your Man Could Smell Like” Mustafa. Since February this year, they posted just over 20 video’s on their YouTube channel, including a Cannes Grand Prix Film. All of the video’s are watched over a million times, which makes it one of the most viewed commercial series ever. But today it got even better. They posted another 25 video’s (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real ‘I now who you are, and what you are up to’ kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.
Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.
Love this digital pinball done by DoubleYou for Nike Spain, as a part of their country adaptation for the gigantic Write the future campaign, looks like digital content within an analog container is becoming kind of cool these days.
Google takes online gaming to a next level with this interactive, on product and fun challenge. All in favor of their fast Chrome browser, just like they did with the speed test commercial shown below. Go and play, you’ll like it too.
YouTube Play is an interesting and fresh collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative video from around the world. The project calls for video artists worldwide to enter their video’s on the dedicated YouTube channel. A jury of experts will decide which works presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel. Here’s the trailer:
This weekend, rapper Eminem will release his long awaited 7th album Recovery. To promote the album online, they used no less then internet celebrity Vince the Slap Chopper in a very funny infomercial. Great way to promote an album, if you ask me.
Dulux “Let’s colour” campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing: (the agency is EURO RSCG London)
“Billboard yourself, you are made of music” is an interactive installation, what a cool one, from Almap/BBDO in Brazil for Billboard Magazine. I specially love the non-digital essence of the knobs to choose your favourite artists: Here‘s the Flickr gallery of the people that used it.
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