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Author Archives: Mark

Etiquetas for Indio beer

on November 4, 2010 by Mark Comments

This one is a one from us. Cerveza Indio probably has one of the best brand stories in Mexico, as its original name was “Cuautehmoc” (an aztec king), but apparently nobody called the product (a bottle of beer) by that name but by referring to it as “El indio” (“The indian”, because of the character on the label). And in the end, the brand decided to rename itself as “Indio”. In the spirit of that, the brand releases every year some special editions with different labels, trying to pay a tribute to that mexican urban culture that inspired its name, so “Etiquetas” is a website containing some stories we created for each label, i.e., the “Loteria” (“lottery”) one: You can check the other ones at “Etiquetas” website.

Guide Dogs of Australia

on November 4, 2010 by Mark Comments

Applying for the worst job in the world… would you take it?

Don Draper Says “What?”

on November 4, 2010 by Mark Comments


on November 3, 2010 by Mark Comments

Influencers, or influentials, are hot these days. The docu INFLUENCERS explores what it means to be an influencer and how creativity and trends become contagious. The 13 minute online docu is a Poloraid snapshot, and shows New York creatives talking about those who are shaping todays pop culture. Inspiring.

San Dieago News Fail

on November 3, 2010 by Mark Comments

Get ya shit together guys! I imagine someone is getting fired!

WTF Has Obama Done So Far???

on November 3, 2010 by Mark Comments

It’s mid-terms in the USA and Obama is under fire… This site fuels the fire. Also I closed my previous twitter acct – now follow me here


on October 28, 2010 by Mark Comments

Jewelery store, Michael Hill, has launched an online promotion to find the world’s best couple. The winners get a 22 carat diamond ring. Kim Kardashian is the campaign ambassador. Couples who enter the competition will take part in a series of online challenges. The top six couples will then be adjudicated by a panel of expert judges with the winning couple being flown to Chicago to be presented with the ultimate 22 carat princess cut diamond engagement ring. Check it out here

Neighbor Dining

on October 26, 2010 by Mark Comments

Thanks Luong Lu. Today, more and more people live alone and according to a late study, loneliness is a bigger health threat than alcoholism, obesity and smoking. What if we could fight it with something so simple like eating, and at the same time, save energy?

Vattenfall – Neighbor Dining from Luong Lu on Vimeo.

Do it yourself doodler

on October 26, 2010 by Mark Comments

DIY Doodler, beau drawings started w a simple base.

Rip it – farkin awesome

on October 21, 2010 by Mark Comments

Surf wear maker Rip Curl recently teamed up with Timeslice Films for an ambitious project of shooting surfers in “bullet-time“, the effect that many people first saw in The Matrix. Awesome!

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