Although told as some skaters’ flashback from their last night, this is one of the most accurate videos regarding how an energizing drink (Coke Burn) works: riding into the night until the sun comes up again. The LostAcapulco-Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don’t think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo.
Oh dear… the best copy and paste ad I’ve seen, ever!! thanks Ash Here is the rip – TV3 in NZ followed by the PlatStation3 ad – creepy! If you don’t know PS3 was first…
Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars? (via BBH Labs and Freedom and Partners)
A new one for the gallery of Old Spice inspired videos. This is a really cool one, why studying at Harold B. Lee Library (the laptop becoming a cellestial sandwich is hilarious):
Tim Costello does Old Spice.
Old Spice is doing pretty well with it’s recent video series, starring Isaiah “The Man Your Man Could Smell Like” Mustafa. Since February this year, they posted just over 20 video’s on their YouTube channel, including a Cannes Grand Prix Film. All of the video’s are watched over a million times, which makes it one of the most viewed commercial series ever. But today it got even better. They posted another 25 video’s (and counting) in which the Old Spice guy personally thanks online influentials like Ellen Degeneres, Perez Hilton and Tim Nudd and random strangers for their link love and comments. And not only by name, but in a real ‘I now who you are, and what you are up to’ kinda way. This single tweet by Kevin Rose, with over a million Twitter followers, shows that this next level social media campaigning works like crazy.
Colenso BBDO, Auckland filled water coolers with blood, to promote the new show Vampire Diaries on TV2.These were placed in gyms, offices, hairdressers and other public places.
Love this digital pinball done by DoubleYou for Nike Spain, as a part of their country adaptation for the gigantic Write the future campaign, looks like digital content within an analog container is becoming kind of cool these days.
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