I loved this when i saw it this morning. The faces of the people when they found out what is happening are simply beautiful, really engaging. (thx Carlos!)
This “interactive” race is one of the nicest uses of Youtube Annotations i’ve seen. Race your car to victory using the right elements to increase its performance, depending on the characteristics of every circuit. (via @bigspaceship and Digital Buzz Blog)
It’s March, and if you like basketball you’ll probably know that March it’s time for the NCAA Basketball Tournament, the famous “March Madness”. “The Ivan Brothers” is the first video of a smart campaign brought by Capital One Venture Card.
As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called “The ultimate Alter Machine” a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car. If you ever wondered which car would you be, give it a try, you might like that
If you’ve ever been to dig the entries of any advertising festival, you’ll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let’s say, an integrated campaign, but meaningless when you’re explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner? Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of “try learning chinese” made me laugh)
Even if you don’t like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical “Here it goes again”. These days they bring some magic again with the video for the first single (“This Too Shall Pass”) of their new record. Looks like a single-take, which is amazing, and even if it weren’t, who cares, almost a million views in three days speaks really well about it, check it out: Oh, and also featuring some making-of videos: 1, 2, 3 and 4
Probably you’re sick and tired of hearing about Chatroulette!, the site that took by storm the Internet for the last couple of weeks and where you (just in case you don’t know) are thrown into a world of random webcameras and its potentially weird videochats. Then, as always happens when a new “platform” is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher. This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were “corrected”, women can participate… but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!
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