Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Mark

Paso de los Toros is back

on April 2, 2010 by Mark Comments

Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they’re back, with some extended features that takes the user to an interesting online-offline-online-offline trip: The agency is BBDO Argentina.

3D Dance Off

on April 2, 2010 by Mark Comments

From Oz – I’m sure I’ve seen this type of idea before (the freeze motion to view product details but can’t remember where – was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue – a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store. Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).

Press Pause Play

on March 31, 2010 by Mark Comments

Press Pause Play is a movie about the change in production, distribution and conssumption of creative work, and this is the first teaser trailer: (via Meetmattt!)

Orange Rockcorps, fun by help

on March 30, 2010 by Mark Comments

I’m a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:

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Reel Roulette

on March 30, 2010 by Mark Comments

Looking for a motion designer? Then try Reel Roulette! (via Alfonso Guerrero)

Itch-E & Scratch-E ‘Other Planets (feat. MDNA)

on March 29, 2010 by Mark Comments

Thanks Scotty. Scary, weird and awesome all at once.

Itch-E & Scratch-E ‘Other Planets (feat. MDNA) from PEDESTRIAN.TV on Vimeo.

The Last Advertising Agency On Earth

on March 24, 2010 by Mark Comments

Flash in the Can is probably one of the coolest events on the subject of technology+art+advertising. This video to promote their upcoming events is quite fun, even if someone think of it as “exaggerated” (as in the comments for the video in Vimeo)

Waterlife

on March 24, 2010 by Mark Comments

Waterlife is a movie that tells the story of the last great supply of fresh drinking water on Earth and the great distress that the Great Lakes are in. Its website is a nice one, with a nice soundtrack and a nice interface to provide several facts about water issues, guess i like because the old-simple-beautiful microsite still works when it has a story to be told

Kit Kat Jesus

on March 24, 2010 by Mark Comments

This Kit Kat Jesus fake e-mail is one of the best e-mail marketing efforts i’ve seen, love it.

Gap: the Lookbook

on March 23, 2010 by Mark Comments

I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

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