YouTube Play is an interesting and fresh collaboration between YouTube and the Guggenheim Museum to unearth and showcase the very best creative video from around the world. The project calls for video artists worldwide to enter their video’s on the dedicated YouTube channel. A jury of experts will decide which works presented at the Solomon R. Guggenheim Museum in New York on October 21, 2010 with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The videos will be on view to the public from October 22 through 24 in New York and on the YouTube Play channel. Here’s the trailer:
This weekend, rapper Eminem will release his long awaited 7th album Recovery. To promote the album online, they used no less then internet celebrity Vince the Slap Chopper in a very funny infomercial. Great way to promote an album, if you ask me.
Dulux “Let’s colour” campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing: (the agency is EURO RSCG London)
“Billboard yourself, you are made of music” is an interactive installation, what a cool one, from Almap/BBDO in Brazil for Billboard Magazine. I specially love the non-digital essence of the knobs to choose your favourite artists: Here‘s the Flickr gallery of the people that used it.
You’ve probably seen these Adidas Originals sneaker collection, based on Star Wars characters. Then it’s time to go to Mos Eisley Cantina (needless to say that Snoop Dogg with a lightsaber is far more scarier than Luke Skywalker)
I love this campaign from Uniqlo. Really smart, what a fantastic piece of… media? advertising? Take a look at the video explaining the case: (via Ferran Lopez)
Abuku means bubble in japanese, and that’s the word behind this video coming from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe… i’m still wondering if that’s cool or weird, probably both, but that’s for sure that it’s an original approach for the idea:
This caught my attention this morning, quite good for a teaser, Coke’s secret formula turned into an ARG: There are a few links (this and this and this and this and this and this and this) inside the video to follow the story. (via Stolen Genius)
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy