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Author Archives: Mark

Vince for Eminem’s Recovery

on June 17, 2010 by Mark Comments

This weekend, rapper Eminem will release his long awaited 7th album Recovery. To promote the album online, they used no less then internet celebrity Vince the Slap Chopper in a very funny infomercial. Great way to promote an album, if you ask me.

Dulux colouring the world

on June 11, 2010 by Mark Comments

Dulux “Let’s colour” campaign is trying to transform, through color, all that abandoned and boring places that sometimes surround us. Besides the two sites, this is the tv-commercial presenting the whole thing: (the agency is EURO RSCG London)

Billboard yourself

on June 11, 2010 by Mark Comments

“Billboard yourself, you are made of music” is an interactive installation, what a cool one, from Almap/BBDO in Brazil for Billboard Magazine. I specially love the non-digital essence of the knobs to choose your favourite artists: Here‘s the Flickr gallery of the people that used it.

Adidas Originals – Cantina

on June 7, 2010 by Mark Comments

You’ve probably seen these Adidas Originals sneaker collection, based on Star Wars characters. Then it’s time to go to Mos Eisley Cantina (needless to say that Snoop Dogg with a lightsaber is far more scarier than Luke Skywalker)

Uniqlo Lucky Switch

on June 7, 2010 by Mark Comments

I love this campaign from Uniqlo. Really smart, what a fantastic piece of… media? advertising? Take a look at the video explaining the case: (via Ferran Lopez)

Nike – ABUKU

on June 2, 2010 by Mark Comments

Abuku means bubble in japanese, and that’s the word behind this video coming from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe… i’m still wondering if that’s cool or weird, probably both, but that’s for sure that it’s an original approach for the idea:

Coke: The secret is out there

on June 2, 2010 by Mark Comments

This caught my attention this morning, quite good for a teaser, Coke’s secret formula turned into an ARG: There are a few links (this and this and this and this and this and this and this) inside the video to follow the story. (via Stolen Genius)

Lynx is struggling

on June 2, 2010 by Mark Comments

This new site from Lynx really shows that they are struggling to get back to the sites produced in the past. This site is just frustrating and has no real pay-off for the time you spend spraying a nerds wet armpits.

Go Beyond Borders Project – The fall of the Berlin Wall

on May 25, 2010 by Mark Comments

Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon. But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.

Jillz loves football

on May 12, 2010 by Mark Comments

You might know Dutch apple cider brand Jillz from their almost controversial commercial Fresh Men, back in 2009. This week they launched a follow up. Clearly targeted on women, it features the same spicy over the top men again. But the call for action makes it interesting. They want you to vote against the rule that doesn’t allow football players to take off their shirt after a goal. This way, the upcoming World Cup football in South Africa should become interesting for women too.

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