Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Mark

Samsung’s “Use your influence”

on September 9, 2010 by Mark Comments

This girl dancing has tons of followers… A new one from The Viral Factory for Samsung and its new Galaxy 850 phone. (via Michael Tabtabai & @bastholm)

Philips launches online romcom

on September 6, 2010 by Mark Comments

Philips is spicing up it’s product demo’s with today’s launch of ‘Nigel and Victoria‘, a romantic comedy which broadcasts exclusively online. The series of eight episodes is about Victoria, a popular Dutch gadget lover that reviews new Philips products on camera. And about Nigel, a marketing manager from Philips, who’s on the set to keep an eye on the review video’s. In the first 3 mock-documentary style video’s you can see a true love story unfold. The project is an interesting shift in the product review and demo segment, as it tab’s into the current web series and branded entertainment trends.

Uniqlo Lucky Counter

on September 6, 2010 by Mark Comments

A new one from Uniqlo, Lucky Counter: You tweet about a product and its price will come down for everybody, loving the social interaction around the whole thing. (via Kris Crockett)

How many friends do you know

on September 3, 2010 by Mark Comments

My good friend Paulo and his Doubleleft team sent me this beautiful link, a site called “How many friends do you know”, where you are tested to show how many of your Facebook “friends” you ACTUALLY know. Although i like art direction and animations, what i really love is the smart questioning of our “virtual” life. Enjoy!

The Wilderness Downtown

on August 31, 2010 by Mark Comments

Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering… this Chrome Experiment has them all. “The Wilderness Downtown” is an interactive interpretation of Arcade Fire’s song “We Used To Wait” and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.

Facebook vs Hamilton

on August 27, 2010 by Mark Comments

Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it’s improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook. The time it takes Vodafone’s network to download all of their profile pics, is the time to beat for Hamilton. The actual race will take place on a secret track – Schiphol is rumored – on the 13th of september. The race will be aired live on Facebook.

Interactive Twitter Murals

on August 20, 2010 by Mark Comments

US citizens going to Canada because they met some touchable giant screens showing updates from canadian citizens that upload stuff about their own country, i like that! (via Blogilvy)

Schweppes Geiser

on August 20, 2010 by Mark Comments

Schweppes transformed the geiser of Paco de Arcos (Portugal) into an installation, pretty cool: (via Briefing)

Chatroulette strikes back

on August 19, 2010 by Mark Comments

Although the hype is gone…, you still remember of Chatroulette, don’t you? If not, let me tell you that it’s still alive and yet there are some brands (a couple of examples here) using its random nature to connect with people out there. The first one is this action to promote “The last exorcism” movie:

Read more…

Old Spice “Responses” campaign

on August 4, 2010 by Mark Comments

W+K released this case-study video on the Old Spice “Responses” campaign that took ad-world by storm a couple of weeks ago: Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving the current layout of W+K’s site also. (via Creativity) UPDATE: looks like W+K asked Youtube to remove the video, there is still a copy in the link above

Advertise here