Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon. But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.
You might know Dutch apple cider brand Jillz from their almost controversial commercial Fresh Men, back in 2009. This week they launched a follow up. Clearly targeted on women, it features the same spicy over the top men again. But the call for action makes it interesting. They want you to vote against the rule that doesn’t allow football players to take off their shirt after a goal. This way, the upcoming World Cup football in South Africa should become interesting for women too.
The Most Awesomest Thing Ever is scouring the universe for the Most Awesomest Thing. Ever. Determine the champions of this everlasting battle, or nominate your own contenders.
I loved the way that Tom Tom introduced that new feature of customizing your GPS device with some voices from Star Wars characters:
How fast? and compared to what? Check it out in this video:
Last week, a teaser on several Dutch TV channels announced a new talentshow called Men With Talent. As there was no further information available, confusion was around. But today it turned out to be the new Heineken commercial, making fun of the talentshow overload we’re experiencing. Men With Talent is the official and worthy follow up on the highly successful Walk In Fridge commercial.
That’s so sad, yesterday Aegis announced that they were shutting down FarFar after ten years of an amazing journey with amazing projects. Looks like this video they made for their 10th anniversary works fine as the final tribute Thanks FarFar
Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they’re back, with some extended features that takes the user to an interesting online-offline-online-offline trip: The agency is BBDO Argentina.
From Oz – I’m sure I’ve seen this type of idea before (the freeze motion to view product details but can’t remember where – was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue – a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store. Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).
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