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Author Archives: Mark

Hot Wheels Custom Motors Cup Challenge

on March 12, 2010 by Mark Comments

This “interactive” race is one of the nicest uses of Youtube Annotations i’ve seen. Race your car to victory using the right elements to increase its performance, depending on the characteristics of every circuit. (via @bigspaceship and Digital Buzz Blog)

The Ivan Brothers and the March Madness

on March 12, 2010 by Mark Comments

It’s March, and if you like basketball you’ll probably know that March it’s time for the NCAA Basketball Tournament, the famous “March Madness”. “The Ivan Brothers” is the first video of a smart campaign brought by Capital One Venture Card.

The Apple Boy is looking for a job

on March 11, 2010 by Mark Comments

Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples: (via Fer Barbella)

Rexona and the ultimate Alter Machine

on March 10, 2010 by Mark Comments

As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called “The ultimate Alter Machine” a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car. If you ever wondered which car would you be, give it a try, you might like that

Need a case study?

on March 10, 2010 by Mark Comments

If you’ve ever been to dig the entries of any advertising festival, you’ll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let’s say, an integrated campaign, but meaningless when you’re explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner? Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of “try learning chinese” made me laugh)

BMW Experiment

on March 8, 2010 by Mark Comments

The new BMW S 1000R is allegedly the most powerful liter bike in the world. And this is a viral-intended video to support the launch: (via Viralmente)

OK Go and their viral videos

on March 4, 2010 by Mark Comments

Even if you don’t like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical “Here it goes again”. These days they bring some magic again with the video for the first single (“This Too Shall Pass”) of their new record. Looks like a single-take, which is amazing, and even if it weren’t, who cares, almost a million views in three days speaks really well about it, check it out: Oh, and also featuring some making-of videos: 1, 2, 3 and 4

French Connection brings Chatroulette into its Manifesto

on March 3, 2010 by Mark Comments

Probably you’re sick and tired of hearing about Chatroulette!, the site that took by storm the Internet for the last couple of weeks and where you (just in case you don’t know) are thrown into a world of random webcameras and its potentially weird videochats. Then, as always happens when a new “platform” is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher. This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were “corrected”, women can participate… but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!

13th street’s Last Call

on March 3, 2010 by Mark Comments

This action done by Jung von Matt Berlin is simply wonderful, involving a film audience inside the film through a cell phone, so brilliant and engaging:

Bank run, an interactive movie

on March 2, 2010 by Mark Comments

I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn’t because i don’t have an american iTunes Store account (mine is from Spain), so i felt really frustrated. On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why. Really well done and with little interactions that breaks the linearity of the story without becoming a “game” itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends!

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