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Author Archives: Mark

The Last Advertising Agency On Earth

on March 24, 2010 by Mark Comments

Flash in the Can is probably one of the coolest events on the subject of technology+art+advertising. This video to promote their upcoming events is quite fun, even if someone think of it as “exaggerated” (as in the comments for the video in Vimeo)


on March 24, 2010 by Mark Comments

Waterlife is a movie that tells the story of the last great supply of fresh drinking water on Earth and the great distress that the Great Lakes are in. Its website is a nice one, with a nice soundtrack and a nice interface to provide several facts about water issues, guess i like because the old-simple-beautiful microsite still works when it has a story to be told

Kit Kat Jesus

on March 24, 2010 by Mark Comments

This Kit Kat Jesus fake e-mail is one of the best e-mail marketing efforts i’ve seen, love it.

Gap: the Lookbook

on March 23, 2010 by Mark Comments

I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

Vodafone TreSesti

on March 18, 2010 by Mark Comments

Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.

Greenpaece vs Nestle

on March 17, 2010 by Mark Comments

There’s an intresting fight going on between Greeenpeace and Nestle. Greenpeace pointed his arrows on KitKat producer Nestle today, blaming the company for using palm oil (key ingredient for products like KitKat) from producers who destroy rainforrests in Indonesia. To get massive attention, they released the KitKat style commercial below, one with a shocking twist. Nestle replied with a press release, stating it will switch palm oil suppllier, but at the same time they tried to get the commercial down from YouTube. Greenpeace is not impressed by either the press release or the copyright infrigment, and now calls for massive video uploads on any platform. To be continued..

Heineken activation in Italy

on March 12, 2010 by Mark Comments

I loved this when i saw it this morning. The faces of the people when they found out what is happening are simply beautiful, really engaging. (thx Carlos!)

Hot Wheels Custom Motors Cup Challenge

on March 12, 2010 by Mark Comments

This “interactive” race is one of the nicest uses of Youtube Annotations i’ve seen. Race your car to victory using the right elements to increase its performance, depending on the characteristics of every circuit. (via @bigspaceship and Digital Buzz Blog)

The Ivan Brothers and the March Madness

on March 12, 2010 by Mark Comments

It’s March, and if you like basketball you’ll probably know that March it’s time for the NCAA Basketball Tournament, the famous “March Madness”. “The Ivan Brothers” is the first video of a smart campaign brought by Capital One Venture Card.

The Apple Boy is looking for a job

on March 11, 2010 by Mark Comments

Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples: (via Fer Barbella)

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