I love this campaign from Uniqlo. Really smart, what a fantastic piece of… media? advertising? Take a look at the video explaining the case: (via Ferran Lopez)
Abuku means bubble in japanese, and that’s the word behind this video coming from W+K Tokyo Lab, in which to emphasize the air (main quality of the product) they decided to create an aquarium inside the shoe… i’m still wondering if that’s cool or weird, probably both, but that’s for sure that it’s an original approach for the idea:
This caught my attention this morning, quite good for a teaser, Coke’s secret formula turned into an ARG: There are a few links (this and this and this and this and this and this and this) inside the video to follow the story. (via Stolen Genius)
This new site from Lynx really shows that they are struggling to get back to the sites produced in the past. This site is just frustrating and has no real pay-off for the time you spend spraying a nerds wet armpits.
Using digital media is a good way of reliving historic events from the past. Last year it was all about the 40th anniversary of the first lunar landing, with outstanding projects such as We chose the moon. But last year it was also the 20th anniversary of the fall of the Berlin Wall, and that is how it was created the Go Beyond Borders Project, an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho.
You might know Dutch apple cider brand Jillz from their almost controversial commercial Fresh Men, back in 2009. This week they launched a follow up. Clearly targeted on women, it features the same spicy over the top men again. But the call for action makes it interesting. They want you to vote against the rule that doesn’t allow football players to take off their shirt after a goal. This way, the upcoming World Cup football in South Africa should become interesting for women too.
The Most Awesomest Thing Ever is scouring the universe for the Most Awesomest Thing. Ever. Determine the champions of this everlasting battle, or nominate your own contenders.
I loved the way that Tom Tom introduced that new feature of customizing your GPS device with some voices from Star Wars characters:
How fast? and compared to what? Check it out in this video:
Last week, a teaser on several Dutch TV channels announced a new talentshow called Men With Talent. As there was no further information available, confusion was around. But today it turned out to be the new Heineken commercial, making fun of the talentshow overload we’re experiencing. Men With Talent is the official and worthy follow up on the highly successful Walk In Fridge commercial.
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