The Most Awesomest Thing Ever is scouring the universe for the Most Awesomest Thing. Ever. Determine the champions of this everlasting battle, or nominate your own contenders.
I loved the way that Tom Tom introduced that new feature of customizing your GPS device with some voices from Star Wars characters:
How fast? and compared to what? Check it out in this video:
Last week, a teaser on several Dutch TV channels announced a new talentshow called Men With Talent. As there was no further information available, confusion was around. But today it turned out to be the new Heineken commercial, making fun of the talentshow overload we’re experiencing. Men With Talent is the official and worthy follow up on the highly successful Walk In Fridge commercial.
That’s so sad, yesterday Aegis announced that they were shutting down FarFar after ten years of an amazing journey with amazing projects. Looks like this video they made for their 10th anniversary works fine as the final tribute Thanks FarFar
Last year, while writing about the maturity of argentinean digital industry i came upon a campaign for Paso de los Toros, a bitter tonic water. This year they’re back, with some extended features that takes the user to an interesting online-offline-online-offline trip: The agency is BBDO Argentina.
From Oz – I’m sure I’ve seen this type of idea before (the freeze motion to view product details but can’t remember where – was it done by Uniqlo??) Anyway Jay Jays Dance Off 3D is an interactive catalogue – a mash up of fashion, music & movement. Check out all the dancers & find the codeword for 20% off in store. Users can get their 3D glasses in-store. Nice idea but having to go to a retail outlet and then return to the site seems like a lot of work just to see the seasons range (which you would have already done if you actually went in-store to get the glasses).
I’m a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy