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Author Archives: Mark

Mistery of the tree

on January 5, 2010 by Mark Comments

13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called “El misterio del arbol” (“Mistery of the tree”), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.

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The Playboy Interview: Marshall McLuhan

on January 5, 2010 by Mark Comments

This morning i came upon (via @pedroramirez, digital director at Grey Mexico) a fantastic link, an old Marshall McLuhan’s interview published at Playboy Magazine in 1969. With assertions such as “Effective study of the media deals not only with the content of the media but with the media themselves and the total cultural environment within which the media function”, the text is as interesting and (surprisingly) contemporary as it gets in many aspects of our current environment.

Night lights

on January 5, 2010 by Mark Comments

As in the fantastic Big Shadow project, another good example that “interactive” doesn’t mean “in front of the computer”: Night lights, by YesYesNo Looks like lots of fun and engage, more info and full credits and explanations here (via @JoshuaDavis)

The Furnace Christmas Card

on December 21, 2009 by Mark Comments

We decided that there is always one idiot who gets super smashed at the Christmas party… in our case it was JJ – one of our designers. It’s all real booze the silly dude took for the team. Check it out here. Send your agency cards in so we can show them off.

Shark Week on Discovery

on December 6, 2009 by Mark Comments

It’s Shark Week on Discovery Channel and this link has been sent around showing a group of sharks swimming right next to bathers at Bondi Beach. Pretty cool.

Xmas cards from agencies

on December 2, 2009 by Mark Comments

This is the first one I have received – from Droga5 in Sydney. It’s a cheeky one as they are asking the cloud for ideas. Anyway send all your online xmas cards to us so we can show the best ones off.

Instant creative solutions for advertising

on November 26, 2009 by Mark Comments

Jeff Anderson and Isaac Silvergate are the creative team behind the multi-awarded and acclaimed ‘Great Schlep’ campaign that played a part in getting Obama into office. They’ve won virtually every advertising award, including a Titanium Lion, D&AD Black Pencil, Grand Clio and 10 Gold One Show Pencils. They currently work at Aussie owned New York hot shop Droga5, but now they’re working for you

Herraiz Soto and Ommwriter, the text editor

on November 23, 2009 by Mark Comments

I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they’re coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac ’til this moment) A little video explaining how it works:

Toshiba Space Chair

on November 17, 2009 by Mark Comments

Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras. I love the very end of the clip – freaked me out

Hit the bitch

on November 16, 2009 by Mark Comments

Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it’s in Danish, is very clear.

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