I’m a big fan of this effort done by Orange and RockCorps altogether (first in the UK, then in France), called Orange Rockcorps, based on young people exchanging hours of volunteering for tickets to some really cool gigs:
Thanks Scotty. Scary, weird and awesome all at once.
Flash in the Can is probably one of the coolest events on the subject of technology+art+advertising. This video to promote their upcoming events is quite fun, even if someone think of it as “exaggerated” (as in the comments for the video in Vimeo)
Waterlife is a movie that tells the story of the last great supply of fresh drinking water on Earth and the great distress that the Great Lakes are in. Its website is a nice one, with a nice soundtrack and a nice interface to provide several facts about water issues, guess i like because the old-simple-beautiful microsite still works when it has a story to be told
This Kit Kat Jesus fake e-mail is one of the best e-mail marketing efforts i’ve seen, love it.
I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.
Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.
There’s an intresting fight going on between Greeenpeace and Nestle. Greenpeace pointed his arrows on KitKat producer Nestle today, blaming the company for using palm oil (key ingredient for products like KitKat) from producers who destroy rainforrests in Indonesia. To get massive attention, they released the KitKat style commercial below, one with a shocking twist. Nestle replied with a press release, stating it will switch palm oil suppllier, but at the same time they tried to get the commercial down from YouTube. Greenpeace is not impressed by either the press release or the copyright infrigment, and now calls for massive video uploads on any platform. To be continued..
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