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Author Archives: Mark

Gap: the Lookbook

on March 23, 2010 by Mark Comments

I just stumbled upon this beautiful Facebook app called Lookbook, developed by Gap to promote their 1969 Premium Jeans Collection. Using a simple interface to find the perfect match of your choice, the thing i liked the most was the availability of going to the GAP site in order to buy that outfit that you chose at the Facebook app.

Vodafone TreSesti

on March 18, 2010 by Mark Comments

Vodafone just launched an interesting campaign in The Netherlands, featuring an online social fortune-teller. The mysterious Madame TreSesti invites you to her stunning work station to give you a true social reading. This reading is based on your Linkedin, Twitter, Facebook and Hyves (Dutch) data, with some fun outcomes. Made by Dutch agencies Achtung! and They for the Vodafone 360 service.

Greenpaece vs Nestle

on March 17, 2010 by Mark Comments

There’s an intresting fight going on between Greeenpeace and Nestle. Greenpeace pointed his arrows on KitKat producer Nestle today, blaming the company for using palm oil (key ingredient for products like KitKat) from producers who destroy rainforrests in Indonesia. To get massive attention, they released the KitKat style commercial below, one with a shocking twist. Nestle replied with a press release, stating it will switch palm oil suppllier, but at the same time they tried to get the commercial down from YouTube. Greenpeace is not impressed by either the press release or the copyright infrigment, and now calls for massive video uploads on any platform. To be continued..

Heineken activation in Italy

on March 12, 2010 by Mark Comments

I loved this when i saw it this morning. The faces of the people when they found out what is happening are simply beautiful, really engaging. (thx Carlos!)

Hot Wheels Custom Motors Cup Challenge

on March 12, 2010 by Mark Comments

This “interactive” race is one of the nicest uses of Youtube Annotations i’ve seen. Race your car to victory using the right elements to increase its performance, depending on the characteristics of every circuit. (via @bigspaceship and Digital Buzz Blog)

The Ivan Brothers and the March Madness

on March 12, 2010 by Mark Comments

It’s March, and if you like basketball you’ll probably know that March it’s time for the NCAA Basketball Tournament, the famous “March Madness”. “The Ivan Brothers” is the first video of a smart campaign brought by Capital One Venture Card.

The Apple Boy is looking for a job

on March 11, 2010 by Mark Comments

Tito is The Apple Boy, a 22 years old argentinean looking for a job in New Zealand through his original and interesting view on apples: (via Fer Barbella)

Rexona and the ultimate Alter Machine

on March 10, 2010 by Mark Comments

As part of a new campaign from Rexona (Sure in the UK, Degree in the US) launching a deodorant called V12 (which is based on the concept of cars, speed and tuning you into the best version of yourself), we released this Facebook app called “The ultimate Alter Machine” a few weeks ago, where you can complete a little quiz that allows you to see your personality in the form of a massively tuned car. If you ever wondered which car would you be, give it a try, you might like that

Need a case study?

on March 10, 2010 by Mark Comments

If you’ve ever been to dig the entries of any advertising festival, you’ll realize that the last trend is doing case-studies for every single entry. I think that sometimes it could be helpful to catch up the whole idea of, let’s say, an integrated campaign, but meaningless when you’re explaining the concept for a banner, do you really need a 3 minutes video to explain a rich-media banner? Then, the good folks at Escola Cuca (in Sao Paulo, Brazil) have released this nice video on this subject (the part of “try learning chinese” made me laugh)

BMW Experiment

on March 8, 2010 by Mark Comments

The new BMW S 1000R is allegedly the most powerful liter bike in the world. And this is a viral-intended video to support the launch: (via Viralmente)

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