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Author Archives: Mark

Herraiz Soto and Ommwriter, the text editor

on November 23, 2009 by Mark Comments

I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they’re coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac ’til this moment) A little video explaining how it works:

Toshiba Space Chair

on November 17, 2009 by Mark Comments

Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras. I love the very end of the clip – freaked me out

Hit the bitch

on November 16, 2009 by Mark Comments

Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that you want to go all the way through, which make you feel like a 100% idiot once finished. But the message, even though it’s in Danish, is very clear.

Samsung Mobile Explorers

on November 9, 2009 by Mark Comments

In this viral-intended videos for Samsung… … she CAN spin: and he CAN really hit the ball: (thx Pit!)

KRINK MINI

on November 5, 2009 by Mark Comments

MINI claims to have a lot in common with street art. Both urban phenomenons, both part of metropolitan streets. That’s why they teamed up with Craig ‘KR’ Costello. Craig created the KRINK brand, which stands for highest Quality markers and ink (KR-INK) and has a great reputation among street artists as well as designers worldwide. For MINI Germany, Craig painted a black MINI Cooper S with the typical dripping ink aesthetics.

Dunlop Volley

on November 4, 2009 by Mark Comments

Old school x 10. I loved my Dunlop Volley’s when I was 7. They are back… Campaign for Dunlop Volley – it’s a shoe. Crazy campaign and worth a look.

BK Dollar Menu Banner

on October 29, 2009 by Mark Comments

No printing is necessary to activate Burger King’s new augmented reality banner showcasing the fast food giant’s Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King. via Creativity magazine

Street View Dudes

on October 26, 2009 by Mark Comments

This is cool. Little animation about the Google street view drivers, using Google street view images.

Vodafone Symphonia

on October 24, 2009 by Mark Comments

Vodafone New Zealand just released a great follow up on the successful AKQA Christmas wish. In stead of microwaves, they used 1000 cellphones to play Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts to recreate the famous classical piece. Continue reading for the making off..

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Martini Moments

on October 22, 2009 by Mark Comments

Martini Netherlands released this entertaining film, featuring some pretty people having their ‘Martini Moments’. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more.. Music is by Dutch singer Caro Emerald. Via DutchCowboys

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