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Author Archives: Mark

OK Go and their viral videos

on March 4, 2010 by Mark Comments

Even if you don’t like the music of OK Go, you have to give them credit for the creativity of some of their videos, including the classic and iconical “Here it goes again”. These days they bring some magic again with the video for the first single (“This Too Shall Pass”) of their new record. Looks like a single-take, which is amazing, and even if it weren’t, who cares, almost a million views in three days speaks really well about it, check it out: Oh, and also featuring some making-of videos: 1, 2, 3 and 4

French Connection brings Chatroulette into its Manifesto

on March 3, 2010 by Mark Comments

Probably you’re sick and tired of hearing about Chatroulette!, the site that took by storm the Internet for the last couple of weeks and where you (just in case you don’t know) are thrown into a world of random webcameras and its potentially weird videochats. Then, as always happens when a new “platform” is being so frequently used, somebody gives it a twist and bring the dynamic into ad world, as the smart guys from Poke London did for French Connection (a so-called high street fashion brand) and its blog called Manifesto. Seduce a woman at Chatroulette! and send the proof of that to win a 250 pounds voucher. This promo was then objected by some women, claiming that they also wanted the right of earning the voucher, so the rules were “corrected”, women can participate… but they also have to seduce a woman. Smart and a bit of punk, just as Chatroulette!

13th street’s Last Call

on March 3, 2010 by Mark Comments

This action done by Jung von Matt Berlin is simply wonderful, involving a film audience inside the film through a cell phone, so brilliant and engaging:

Bank run, an interactive movie

on March 2, 2010 by Mark Comments

I had mixed feelings when i finished my visit to this site this morning, because in the end i was asked to pay USD 2$ (i was willing to) to continue the story but i couldn’t because i don’t have an american iTunes Store account (mine is from Spain), so i felt really frustrated. On the other side, i thought about the fact that i had happily spent the previous 15 minutes browsing this violent yet funny interactive movie called Bank Run that tells the story of Evan, a financial analyst that gets involved in a scam organized by the company he works for, his girlfriend kidnapped and, in general, all the film cliches from movies where the main character has to escape from something and not knowing why. Really well done and with little interactions that breaks the linearity of the story without becoming a “game” itself, this project from Silk Tricky is definitely worth the 15 minutes i spent being there. Go take a look, and the story continues on iPhone, hope you let me know how it ends!

Vimeovertising

on February 28, 2010 by Mark Comments

After the progressive Honda Shine ad on Vimeo, I expected to see similar ads pop-up really quick. But either it didn’t, or they just didn’t reach me, because it’s almost a year later when I found this great Frito Lay Dips ad (via @truifella). If you have any other great examples, please share them in the comments below.

McDonalds goes Dutch

on February 25, 2010 by Mark Comments

This new McDonalds commercial from the US stereotypes people from the Netherlands, and their supposed paying etiquette, in order to promote their new Double Dutch burger. Even though (for me as a Dutch citizen) it’s quite an unusual and provoking approach, I still had a laugh.

Neurosonics kinda cool

on February 24, 2010 by Mark Comments

Sweet via creativereview Director Chris Cairns has teamed up with Beardyman and holographic projection experts Musion to create a live performance based on his Neurosonics Audiomedical Labs film, which features a number of disembodied rapping heads…

Nolan’s cheddar

on February 22, 2010 by Mark Comments

Is seriously strong… that was fun

Belgium agencies and the virtual strike

on February 12, 2010 by Mark Comments

Due to the way that clients conduct pitches in Belgium, some of the top agencies out there (enlisted at ACC) decided to close their websites, in some sort of virtual strike; you can start reading about the reasons by clicking here. Whether if you consider that the reasons are right or not, i love the fact of the oneness coming from this action, hope it is for good, good luck!

Wrangler Blue Bell, a delicious experience

on February 4, 2010 by Mark Comments

Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser: Then, the site came alive on Tuesday, and i must say that is one of the most delightful experiences i’ve seen lately. A simple idea with a beautiful execution, “delightful” is the word for me, as dressing/undressing the guy to the rhythm of the music is absolutely memorable. Probably Martina has something to say related to the shopping experience (there is not) and there’s no much more than that, but having the whole video or the song for download makes me say “yay!”, it closes the whole experience and makes this jeans collection a one to remember for this year.

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