Yesterday our local H&M store (Amsterdam) started selling an exclusive Viktor and Rolf haute couture line. As expected, it was overcrowded with hysterical women trying to get as much items as possible. Some clever advertiser (I don’t want to spoil it) attended the opening and taped it. Great anticipation, but how do we call this..precognition marketing?
In Holland, elections are about to be held. Competing parties will do anything to get attention from their possible voters. This includes using the latest in (online) marketing. After some public appearances in Second Life and a TomTom voiceover, I just received this link. It’s a personalised viral (in Dutch, but you’ll get the message) from Social Party frontman Jan Marijnissen. Through the video (and a real textmessage) he asks for my help. Simple, friendly, clever and effective. Good job Jan. * At this point in the video I actually received that textmessage
Heineken Netherlands just launched a new TV commercial, backed by an online campaign. Overall theme is cloning. The online part takes this cloning very serious and makes it possible to actually clone beer products. Hold a can or a bottle in front of your webcam and it will be recognised and cloned. Pretty cool geek stuff. For those who wanna try, don’t get lost on the site – search for experiment 3 on the right side and follow the instructions (in Dutch).
After many video and photo previews, the new Sony Bravia ad finally arrived this morning. It’s big, it’s spectacular, it’s impressive, but it’s not as groundbreaking as the Bravia bouncy balls commercial. A bit less friendly and spontanious, or am I wrong? Anyway, I’m pretty sure that this commercial again will generate millions of online views for practically nothing. Viral. Like no other.
We were just part of something refreshingly new. Heineken Netherlands hosted a live concert through Skype, using the new feature Skypecast. This feature makes it possible to talk online with 100 people at the same time. Dutch band Johan played some songs of their new album and listeners were able to ask questions and applaud from behind their own computer. And so did we! Even though the quality was not that great, the first concert through Skype idea made up for that. Listen to the Heineken Skypecast. A video is about to follow.
For over 50 years now, Tibetans are desperately trying to get international attention for the humiliating situation of Tibet and Tibetans. In their latest attempt, inspired by the successful Make Poverty History case, Friends of Tibet call upon bloggers worldwide to write about Tibet-related issues. Today – also celebrated as the Dalai Lama’s birthday – is declared as Bloggers for World Tibet Day, aimed to create a momentum for freedom of Tibet as never before.
Awesome commercial for Coca Cola, that takes an imaginative journey inside a Coke machine. The spot is part of their latest campaign: The Coke Side of Life. Psyop designed and animated the spot.
Dutch insurance company Centraal Beheer Achmea runs an interesting ‘game commercial’. The accompanying TV commercial tells the story of Mr van den Berg, who’s in a witness protection program. As soon as he arrives in his new house, the mayor of Omerta Falls introduces him, in front of national television, as resident nr. 100.000. The online game starts at point the doorbell rings. Mission: avoid this mayor and get out of the house unseen.
The Dutch Online Film Festival is a new virtual festival in Holland. People can send in their short movies which will be shown on the website. Visitors will then choose the winners in several categories. Remarkable about the initiative is the promotion. Agency Pool created Pomme and Kelly (Google Idol winners) spin-offs with two upcoming Dutch actresses – Katja and Bracha. And they sure know how to act
During the European Championship Football in 2004, the loudspeaker hat from Heineken Netherlands got banned from Portuguese stadiums due to sponsor issues. That’s the reason they now, for the upcoming World Cup in Germany, introduced a new premium: Hollands Secret Weapon. A gentle looking German hunter’s head, but one that can be easily converted into a loudspeaker. For the introduction of the new hat, Heineken started an extensive underground campaign…
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