Sweet via creativereview Director Chris Cairns has teamed up with Beardyman and holographic projection experts Musion to create a live performance based on his Neurosonics Audiomedical Labs film, which features a number of disembodied rapping heads…
Is seriously strong… that was fun
Due to the way that clients conduct pitches in Belgium, some of the top agencies out there (enlisted at ACC) decided to close their websites, in some sort of virtual strike; you can start reading about the reasons by clicking here. Whether if you consider that the reasons are right or not, i love the fact of the oneness coming from this action, hope it is for good, good luck!
Last weekend i received a link to this video, where somebody from supertalented KokoKaka showed how their new website for Wrangler was supposed to work, this was a hell of a teaser: Then, the site came alive on Tuesday, and i must say that is one of the most delightful experiences i’ve seen lately. A simple idea with a beautiful execution, “delightful” is the word for me, as dressing/undressing the guy to the rhythm of the music is absolutely memorable. Probably Martina has something to say related to the shopping experience (there is not) and there’s no much more than that, but having the whole video or the song for download makes me say “yay!”, it closes the whole experience and makes this jeans collection a one to remember for this year.
Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i’ve seen in the latest times, brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don’t, made my day. Aditionally, and not as a part of the campaign but because some users created it, a Facebook group gathers people for the cause, Embrace life, trying to get the most people involved trying to get the video on tv.
Swedish magazine T-Post, distributed as a T-shirt (yes, check it out), has released an issue where the t-shirt itself becomes a “paper rock scissors” game to play against. A bit creepy, but also interesting as it keeps on unveiling new ways of interacting with physical products, as in the Adidas’ sneakers augmented reality thing. (via Tribal DDB Spain)
This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn’t be worthy of the campaign itself, so check this video out to see what is it about:
“AIDES graffiti”: great animation work against AIDS, promoting the use of condom. Maybe NSFW, but really cool, from TBWA Paris: (via Creativity)
How hard is to engage people to create what is called “user generated content”. So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom. With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch. (via One Show Interactive)
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