No printing is necessary to activate Burger King’s new augmented reality banner showcasing the fast food giant’s Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King. via Creativity magazine
This is cool. Little animation about the Google street view drivers, using Google street view images.
Vodafone New Zealand just released a great follow up on the successful AKQA Christmas wish. In stead of microwaves, they used 1000 cellphones to play Tchaikovsky’s 1812 overture. It took 53 different ringtone alerts to recreate the famous classical piece. Continue reading for the making off..
Martini Netherlands released this entertaining film, featuring some pretty people having their ‘Martini Moments’. Interesting is the fact that it is a web only film, which is still pretty unique in Holland. When distributed right, such film can set the emotion around your brand, which can be very valuable. Hope to see more.. Music is by Dutch singer Caro Emerald. Via DutchCowboys
Pt 2 of Birds Vs Humans this afternoon. I was delivered a locked wooden box which had a tag on the front that asked me to revisit the website. Once I did that I was given a code to unlock the box. Inside was a stack of fresh apples and a cooler filled with ice and bottles of the new cider 5 Seeds. The facebook page also had further content uploaded revealing the creative idea behind all the hype. Cool hype campaign and looks like the production values are huge! The agency is Holler.
Remember when automotive CEOs went to Washington DC asking for loans? This website called “Shocking Barack” from Brammo powercycles seeks to redo the same route but instead of asking for aid, they will try to show President Obama a proposal based on electric energy as a feasible solution to the transportation crisis. So this site is to follow the trip (starting tomorrow) and asking people to spread the word and collaborate if possible with a place to stay or to charge the vehicles, go check it out or follow them on Twitter. (via @bogusky and a post of his)
Robinsons Drinks is one of the most famous juice brands in the UK, and now they’re looking for a star making auditions all over the place. This website, “Put on a panto”, is a fantastic place to start your rehearsing, with beautiful content and animations done by Pirata London for BBH London.
I liked this one by Tribal DDB London for the new Volkswagen Polo, what does it take to be considered timeless? Assuming that the car has been built under that idea, the site VW Timeless Polo collects different options from worlds such as fashion, food, design, music and television for people to choose what do they consider the 50 of them that will become as timeless as the car, so it’s a good way to rediscover lots of time and history.
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