I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you’ve got a shot at picking up one of the prizes. Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt. It’s nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.
It’s just funny!!
Maybe more for the media guys, but it’s countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called “Let’s kill the CPM” by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn’t be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.
Insanely insightful. This presentation from Google, describing several cases of succesful and creatives uses of their platform is awesome. A must for everybody with a bit of a techie, creative, planner or whatever. And I miss some uses that Iain once suggested…
Enrique (Henry), also called Quique the head, was born a head and in Argentina, now he’s looking for a body in this clever campaign made by Shackleton, are you the donator he’s looking for? This video tells his story (big time when he sneezes): Diesel appears two or three times on the site and is also the registrant for the domain name, and two of the tags of the video are “fashion” and “motorbike”, so i guess it’s about Diesel helmets? (my own update, it’s about Mowie Helmets, by Diesel) (so funny that the guy on the right of the Youtube video caption above is my friend Marc, who worked both at Shackleton and Diesel some time ago)
As i’m from Spain and i live in Mexico, i spend some time every day reading the online press from my country, trying to be aware of how the things are going and so on. One of the many newspapers i often visit is Publico, and reading about Jim Jarmusch presenting his new movie at San Sebastian festival i found that in the right side of the page a subtle text claims “doble clic en cualquier palabra para ver su definicion” (meaning “double click any word to get its meaning”), next to a brand called Dixio, which seems to be a service that provides real-time definitions.
If you’re a Twitter user you’re probably familiar with the fail whale that appears every time the site is down whatever the reason is. Here’s an idea, that this simple shooting game, “Die Fail Whale”, had been released by Twitter and linked from that fail page so you could get rid of all the anger, instead of a “we’re right back” static message. But actually it’s not from Twitter, it’s been done by Andrew Conn, kudos for the good laughs i had shooting whales
NYC law requires restaurants with over 10 locations to label their menus with calorie totals. But, do you think you can estimate the right amount of calories in these places? Calorie Confusion is an interesting app done by Matt Daniels to gain some perspective on the need of data transparency. (via Ana Andjelic)
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