“In bed” is a wonderful and well-crafted site on a non-easy subject as it is erectile dysfunction. Through a series of beautiful animations we can follow a man’s journey from being so troubled because of his problem to become a self-confident guy with no problems at all in this field anymore.
Probably you remember this fantastic work that was released almost a year ago for the new Mario game for Nintendo Wii. One of the most interesting things about it (beyond its quality) consists on the category schizophrenia under which this piece was submitted to festivals. It’s a banner, but also a viral intended video, or a landing page or even an online branded content… but in the end, who cares about that? Now, that was the first thing i thought when i saw a new website continuing the adventures of White Gold and Got Milk?, the one where Goodby Silverstein & Partners and Hi-ReS! have teamed up to create the first opera rock about milk: The Battle for Milkquarious, an hilarious and insightful (about milk) movie with new stories coming from the trip of White Tiger trying to save his beloved Strawberry Summers and finally discovering a terrible secret (LOL) Besides that, there’s plenty of information and stuff on how to relive each scene, making-off, and so on, in a fantastic experience even though it’s not very much interactive, but the film is so great that does anybody care? As in previous cases such as this one and this other one, “Battle for Milkquarious” is an online film shown under a URL instead of being in a video website, and i spent like twenty minutes in it because it was entertaining enough as to catch my attention that long, even if i don’t know, again, the category of that.
Ok – so I walked in this morning and found a WW2 artillary case on my desk. Inside was a rolled up note saying Adverblog. Your kind needs you. www.birdsvshumans.com.au/nointeractive It also contained some creepy photos of people all beaten up, a birds nest, feathers and eggs and some paper bark. The link took me to a customised teaser vid that looks kind of like the Blair Witch Project – weird!! The box had a tag on it that said – More to follow. A whois check on the domain owner revealed nothing… I guess I will have to wait until package two arrives. I love a good teaser…
JWT’s Ty Montague and Big Spaceship’s Michael Lebowitz are co-chairing 2010 Andy Awards, and with those two places taken, the rest of them are going to be chosen by public ballot. Go visit the site and vote for 5 of the already nominees or nominate your own candidates. A lot of names up ’til know, many of them not coming from the ad world, might be interesting what the final result is gonna be. You can also follow the twitter account or post under the #electthejury hashtag to get things going for all the people involved, good luck to all nominees
In the first years of this decade, DoubleYou released an interesting project for Audi in Spain called Attitudes, Audi’s commitment to protect the environment and enforcing road safety education in schools, so that’s the context in which i can explain this new project from Volkswagen in Sweden called Rolighetsteorin (“the theory of fun”) Yesterday this video dropped into my inbox and although is absolutely fantastic seeing people interact with the stairs, resembling that Tom Hanks’ famous scene from “Big”, just because i know a few words in swedish i didn’t get the point about the relationship between Volkswagen and the whole thing. Luckily, there was a link taking me to the site of the campaign (english translation), where i understood that, a campaign trying to make people happier as happy people is more disposed to change things for the better. Go and visit the site, there are some other funny videos as well, cute. (agency is Tribal DDB Stockholm)
The exceptional Gustavo Dudamel has been appointed as new Music Director at LA Philarmonic Orchestra, and what a better thing to do than making people available the passion of conducting an orchestra in a Guitar Hero style. That is the highlight of this microsite called “Bravo Gustavo”, where you can also download an app from the AppStore that makes your iPhone a baton. Funny way of engaging people with classical music using state-of-the-art technologies, the work done by Hello Design.
Absolut is one of the brands that better understands the concept of branded content, and this new site for their “Rock edition” vodka bottle, called “You’re with the band”, is another proof of that: a documentary made by Danny Clinch on how’s the life of a rock band such as Wolfmother (site by Great Works)
The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it… type Vote Earth into iTunes. It’s free!!
Steak restaurant Maloney & Porcelli aren’t the cheapest restaurant in New York. They have come up with this fun and useful tool to get your bill past your expenses department at work. You simply enter the amount of your bill and click download and it gives you a pdf of mixed reciets from generic retailers. Sweet! Steak tonight!!!
I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you’ve got a shot at picking up one of the prizes. Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt. It’s nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.
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