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Author Archives: Mark

Dachis Group and transparency

on October 11, 2009 by Mark Comments

Funny site done by Dachis Group (a company that optimizes businesses through technology) for themselves, all the current activity within their offices is monitorized and published in their home page, such as blog posts, reading emails, twitterings, and so on.

Shampoo for a good date

on October 11, 2009 by Mark Comments

Luli Fernandez is one of the most beautiful stars in argentinean television and now she’s also starring on this website called “Sin pelo no es lo mismo” (“without hair it isn’t the same) done by BBDO Argentina for Head and Shoulders shampoo (emphazising the hair protection factor), where you have to pick the right lines to get a date with her. Nicely done and making a good use of 3D sound, what a pity it’s only in spanish, would be nice if there was an english version or at least some subtitles to get its audience bigger.

Lufthansa “My Sky Status”

on October 11, 2009 by Mark Comments

MySkyStatus is a fine website-app by Profero NY that sends altitude, location, departure and arrival updates to your FB or Twitter account from the different flights you choose (in any airline). Ideal for those people who have to pick other people up at airports. Wouldn’t be nice a mobile app for this?

In bed

on October 11, 2009 by Mark Comments

“In bed” is a wonderful and well-crafted site on a non-easy subject as it is erectile dysfunction. Through a series of beautiful animations we can follow a man’s journey from being so troubled because of his problem to become a self-confident guy with no problems at all in this field anymore.

Battle for Milkquarious

on October 11, 2009 by Mark Comments

Probably you remember this fantastic work that was released almost a year ago for the new Mario game for Nintendo Wii. One of the most interesting things about it (beyond its quality) consists on the category schizophrenia under which this piece was submitted to festivals. It’s a banner, but also a viral intended video, or a landing page or even an online branded content… but in the end, who cares about that? Now, that was the first thing i thought when i saw a new website continuing the adventures of White Gold and Got Milk?, the one where Goodby Silverstein & Partners and Hi-ReS! have teamed up to create the first opera rock about milk: The Battle for Milkquarious, an hilarious and insightful (about milk) movie with new stories coming from the trip of White Tiger trying to save his beloved Strawberry Summers and finally discovering a terrible secret (LOL) Besides that, there’s plenty of information and stuff on how to relive each scene, making-off, and so on, in a fantastic experience even though it’s not very much interactive, but the film is so great that does anybody care? As in previous cases such as this one and this other one, “Battle for Milkquarious” is an online film shown under a URL instead of being in a video website, and i spent like twenty minutes in it because it was entertaining enough as to catch my attention that long, even if i don’t know, again, the category of that.

Birds Vs Humans

on October 7, 2009 by Mark Comments

Ok – so I walked in this morning and found a WW2 artillary case on my desk. Inside was a rolled up note saying Adverblog. Your kind needs you. www.birdsvshumans.com.au/nointeractive It also contained some creepy photos of people all beaten up, a birds nest, feathers and eggs and some paper bark. The link took me to a customised teaser vid that looks kind of like the Blair Witch Project – weird!! The box had a tag on it that said – More to follow. A whois check on the domain owner revealed nothing… I guess I will have to wait until package two arrives. I love a good teaser…

2010 Andy Awards: Elect the Jury

on October 6, 2009 by Mark Comments

JWT’s Ty Montague and Big Spaceship’s Michael Lebowitz are co-chairing 2010 Andy Awards, and with those two places taken, the rest of them are going to be chosen by public ballot. Go visit the site and vote for 5 of the already nominees or nominate your own candidates. A lot of names up ’til know, many of them not coming from the ad world, might be interesting what the final result is gonna be. You can also follow the twitter account or post under the #electthejury hashtag to get things going for all the people involved, good luck to all nominees

Rolighetsteorin: Volkswagen and the happy people

on October 6, 2009 by Mark Comments

In the first years of this decade, DoubleYou released an interesting project for Audi in Spain called Attitudes, Audi’s commitment to protect the environment and enforcing road safety education in schools, so that’s the context in which i can explain this new project from Volkswagen in Sweden called Rolighetsteorin (“the theory of fun”) Yesterday this video dropped into my inbox and although is absolutely fantastic seeing people interact with the stairs, resembling that Tom Hanks’ famous scene from “Big”, just because i know a few words in swedish i didn’t get the point about the relationship between Volkswagen and the whole thing. Luckily, there was a link taking me to the site of the campaign (english translation), where i understood that, a campaign trying to make people happier as happy people is more disposed to change things for the better. Go and visit the site, there are some other funny videos as well, cute. (agency is Tribal DDB Stockholm)

Bravo Gustavo: Play Music Director

on October 5, 2009 by Mark Comments

The exceptional Gustavo Dudamel has been appointed as new Music Director at LA Philarmonic Orchestra, and what a better thing to do than making people available the passion of conducting an orchestra in a Guitar Hero style. That is the highlight of this microsite called “Bravo Gustavo”, where you can also download an app from the AppStore that makes your iPhone a baton. Funny way of engaging people with classical music using state-of-the-art technologies, the work done by Hello Design.

Absolut: You’re with the band

on October 5, 2009 by Mark Comments

Absolut is one of the brands that better understands the concept of branded content, and this new site for their “Rock edition” vodka bottle, called “You’re with the band”, is another proof of that: a documentary made by Danny Clinch on how’s the life of a rock band such as Wolfmother (site by Great Works)

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