How hard is to engage people to create what is called “user generated content”. So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom. With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch. (via One Show Interactive)
Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some “Nike experts”, but leaving it open for you to update the content with your own suggestions of what a “true city” should be. Aditionally the app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users. Here’s a little trailer to the app:
What an original one to look for a new job: Evegeniy Danilov, a russian copywriter is auctioning a Cannes Lion Grand Prix, to be paid in several monthly payments (his new salary) The whole story here. (via adland)
The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT Tokyo, really “Otaku-targeted”.
Good way to create some interest in a vending machine. Found it some kind of funny
For two years now, RayBan is looking for viral success with it’s Never Hide Films. All of them weird, funny, bizar and/or shocking, and all low branded with just an integrated Never Hide note. Huge viral succes came for films like Guy catches sunglasses with his face, Cow gives birth to a dude and Super Chameleon. It didn’t came for films like Human Zoo and The Kiss. But overall you can easily say RayBan is very successfull reaching a broad, worldwide online crowd spreading the Never Hide message. Yesterday, film number 20 was released. This time it’s a guy getting a RayBan tattoo.
A fantastic resource, a compilation of all the Uniqlo digital projects from 2007. (via @FWA)
Exactly four years after the controversial but very viral VW suicide bomber, Audi walks the same tricky road. A funny but disturbing commercial shows a man trying to kill himself in an Audi A5 TDi. Audi will probably deny being responsible, but that will make the video go even more viral. See for your self: update: Audi claims a violation of it’s trademark and urged YouTube to remove all copies. Here’s Adland’s version: update 2: Adland has nothing to do with the production of this ad. They are simply hosting the video.
I don’t know if that’s the best possible ending for such expectation as it was created during 10 days, but it looks interesting to me the way that Aubade used to create some buzz for the launch of their new site, using a girl wearing one of the corsets that they produce: (thx Mattt!)
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