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Author Archives: Mark

Embrace Life

on January 29, 2010 by Mark Comments

Absolutely moving, huge concept and simple yet brilliant making, this online ad to enforce the use of seat belt while driving is one of the most wonderful things i’ve seen in the latest times, brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don’t, made my day. Aditionally, and not as a part of the campaign but because some users created it, a Facebook group gathers people for the cause, Embrace life, trying to get the most people involved trying to get the video on tv.

Paper, rock and scissors

on January 29, 2010 by Mark Comments

Swedish magazine T-Post, distributed as a T-shirt (yes, check it out), has released an issue where the t-shirt itself becomes a “paper rock scissors” game to play against. A bit creepy, but also interesting as it keeps on unveiling new ways of interacting with physical products, as in the Adidas’ sneakers augmented reality thing. (via Tribal DDB Spain)

Andes Teletransporter

on January 29, 2010 by Mark Comments

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn’t be worthy of the campaign itself, so check this video out to see what is it about:

CCTV Ink animation

on January 29, 2010 by Mark Comments

I can’t help but loving this great ink animation done for CCTV (a chinese tv channel) by Troublemakers. Superb motion and art direction (via Lunave Digital)

Agains AIDS, condom

on January 20, 2010 by Mark Comments

“AIDES graffiti”: great animation work against AIDS, promoting the use of condom. Maybe NSFW, but really cool, from TBWA Paris: (via Creativity)

Panasonic 8x Life

on January 20, 2010 by Mark Comments

How hard is to engage people to create what is called “user generated content”. So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom. With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife, where users could submit their own creations, related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch. (via One Show Interactive)

Nike True City

on January 14, 2010 by Mark Comments

Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some “Nike experts”, but leaving it open for you to update the content with your own suggestions of what a “true city” should be. Aditionally the app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users. Here’s a little trailer to the app:

Buy Cannes Lions Grand Prix

on January 14, 2010 by Mark Comments

What an original one to look for a new job: Evegeniy Danilov, a russian copywriter is auctioning a Cannes Lion Grand Prix, to be paid in several monthly payments (his new salary) The whole story here. (via adland)

Hellicopter boyz

on January 14, 2010 by Mark Comments

The Nikon Coolpix is a new digital camera that not only takes photos or video, but also can project images over a surface, a really geeky and cool feature presented in this cool (and geek as well) video from GT Tokyo, really “Otaku-targeted”.

Coke “Happiness Machine”

on January 13, 2010 by Mark Comments

Good way to create some interest in a vending machine. Found it some kind of funny

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