Maybe you remember a site called “Sexy politics”, a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people up in these times of global recession and using that to show a clothing catalog for next fall.
Pretty useful, just in case you’re stuck in the road with your Mini car, great added value to the user experience:
From Australia, Wicked Energy is an energy drink whose bottle has been illustrated (don’t know if just for this campaign) by different tattoo-related artists. Quite straight and simple, the site also includes beautiful downloads and even a game, so you can play being the dragon trying to reach the top of the bottle. (via Stella Wong)
The Central Station of Antwerp is at least a 100 years old and recently rebuild. To give the (online) world a peak of the results, Famous Brussels put the whole station in pixel art. You can now take a virtual tour, create you own avatar and even collect diamands for extra info on the station. A fun and easy solution to show off the impressive building in a 3d environment. Via Buzzing Bees
Dear brands: do something like this Then add your logo at the end or just in a corner, tiny size, i don’t care, you already got me. Let me embed and send it to my friends and i’ll make you rich and famous. I was just one smile away and i’m that simple. Yours respectfully, Daniel (an HD version here)
Some videos like this one appeared last week: (you can check the Youtube channel to see more of this)
In Australia, with the launch of the new Mercedes Benz E-class, something had to be done for the car dealers to get rid (in less than 60 days) of the still available 2421 cars in stock, and that is the main point of this “Let’s talk” campaign. And as a part of the strategy they set up some simple but brilliant banners like this one. There are more executions of the same concept here. (the agency is Clemenger BBDO from Melbourne, Australia)
These days i’m judging LIA Awards and it’s interesting that more and more often you can find a lot of digital entries submitted not as separate elements of the campaign (microsite, banners or whatever) but what is submitted is the whole campaign itself, even when in “banners” category, for instance, so very often you don’t know what to judge exactly. What makes me think about another thing, that is that many entries are not really powerful by themselves, but in the context of the campaign where they live that pieces become substantially relevant. Does it make any sense judging them as in a “digital” category then? The first example of this happened when i had to judge the banners of this campaign for Dodge in Belgium, made by Proximity BBDO. The tagline is quite simple, being Dodge a “macho” car, and trying to engage people for their new release, a familiar one, the test drive consists on going to the car dealer and have sex in the back seat of the test car. Then, if you got pregnant and have a baby within the next 9 months you get the car for free You can check the video case clicking here.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy