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Author Archives: Mark

Vote Earth

on October 1, 2009 by Mark Comments

The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it… type Vote Earth into iTunes. It’s free!!

Expense It

on October 1, 2009 by Mark Comments

Steak restaurant Maloney & Porcelli aren’t the cheapest restaurant in New York. They have come up with this fun and useful tool to get your bill past your expenses department at work. You simply enter the amount of your bill and click download and it gives you a pdf of mixed reciets from generic retailers. Sweet! Steak tonight!!!

5 Seeds

on September 27, 2009 by Mark Comments

I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you’ve got a shot at picking up one of the prizes. Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt. It’s nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.

Matt Damon freaks out at Adrian Grenier

on September 26, 2009 by Mark Comments

It’s just funny!!

Kill the CPM?

on September 25, 2009 by Mark Comments

Maybe more for the media guys, but it’s countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called “Let’s kill the CPM” by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn’t be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.

Sleepless at Playground

on September 24, 2009 by Mark Comments

“Sleepless at Playground”, a little taste of a Survivor contest for the hiking brand Playground, by Akestam Holst: (via AltNyttErFarlig)

87 cool things (by Google)

on September 24, 2009 by Mark Comments

Insanely insightful. This presentation from Google, describing several cases of succesful and creatives uses of their platform is awesome. A must for everybody with a bit of a techie, creative, planner or whatever. And I miss some uses that Iain once suggested

Quique the head

on September 23, 2009 by Mark Comments

Enrique (Henry), also called Quique the head, was born a head and in Argentina, now he’s looking for a body in this clever campaign made by Shackleton, are you the donator he’s looking for? This video tells his story (big time when he sneezes): Diesel appears two or three times on the site and is also the registrant for the domain name, and two of the tags of the video are “fashion” and “motorbike”, so i guess it’s about Diesel helmets? (my own update, it’s about Mowie Helmets, by Diesel) (so funny that the guy on the right of the Youtube video caption above is my friend Marc, who worked both at Shackleton and Diesel some time ago)

Sushipedia

on September 23, 2009 by Mark Comments

Love sushi? then check this iPhone app called Sushipedia, developed by Tokiolabs, the pixel version of every roll i’ve ever eaten is fantastic (via Tony Novak)

Dixio real-time definitions

on September 23, 2009 by Mark Comments

As i’m from Spain and i live in Mexico, i spend some time every day reading the online press from my country, trying to be aware of how the things are going and so on. One of the many newspapers i often visit is Publico, and reading about Jim Jarmusch presenting his new movie at San Sebastian festival i found that in the right side of the page a subtle text claims “doble clic en cualquier palabra para ver su definicion” (meaning “double click any word to get its meaning”), next to a brand called Dixio, which seems to be a service that provides real-time definitions.

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