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Author Archives: Mark

Your line of fans

on January 6, 2010 by Mark Comments

This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, “Dance and teens”, “Love and teens” or, in this case “Fans and teens”. To support this last one we created a little promo using a Facebook app called “Your line of fans”, that allows you to show if you’re a better fan than others, and you’re required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist. In the end, the longest line (whoever the artist is) could get some tickets to attend some shows from that artist (looks like Jonas Brothers rule for teens) Here’s a little video explaining the project:

Tony Hawk and the skateboard controller

on January 6, 2010 by Mark Comments

The new Tony Hawk videogame, “Tony Hawk Ride”, comes with a new controller that allows even your dog skateboarding now: A great piece of work by Droga5, and a standing ovation to Tillman, the skateboarding bulldog (famous because of this) (via

Mistery of the tree

on January 5, 2010 by Mark Comments

13 Rue del Percebe (13, Barnacle Street) (an example here) has been one of the most traditional examples of surreal humor in Spain for ages. Following that kind of humor, Orange Spain released an interesting project (done by Binaria) last Christmas called “El misterio del arbol” (“Mistery of the tree”), a series of animated episodes where some characters living in the same neighborhood have to find out who has stolen the Christmas tree.

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The Playboy Interview: Marshall McLuhan

on January 5, 2010 by Mark Comments

This morning i came upon (via @pedroramirez, digital director at Grey Mexico) a fantastic link, an old Marshall McLuhan’s interview published at Playboy Magazine in 1969. With assertions such as “Effective study of the media deals not only with the content of the media but with the media themselves and the total cultural environment within which the media function”, the text is as interesting and (surprisingly) contemporary as it gets in many aspects of our current environment.

Night lights

on January 5, 2010 by Mark Comments

As in the fantastic Big Shadow project, another good example that “interactive” doesn’t mean “in front of the computer”: Night lights, by YesYesNo Looks like lots of fun and engage, more info and full credits and explanations here (via @JoshuaDavis)

The Furnace Christmas Card

on December 21, 2009 by Mark Comments

We decided that there is always one idiot who gets super smashed at the Christmas party… in our case it was JJ – one of our designers. It’s all real booze the silly dude took for the team. Check it out here. Send your agency cards in so we can show them off.

Shark Week on Discovery

on December 6, 2009 by Mark Comments

It’s Shark Week on Discovery Channel and this link has been sent around showing a group of sharks swimming right next to bathers at Bondi Beach. Pretty cool.

Xmas cards from agencies

on December 2, 2009 by Mark Comments

This is the first one I have received – from Droga5 in Sydney. It’s a cheeky one as they are asking the cloud for ideas. Anyway send all your online xmas cards to us so we can show the best ones off.

Instant creative solutions for advertising

on November 26, 2009 by Mark Comments

Jeff Anderson and Isaac Silvergate are the creative team behind the multi-awarded and acclaimed ‘Great Schlep’ campaign that played a part in getting Obama into office. They’ve won virtually every advertising award, including a Titanium Lion, D&AD Black Pencil, Grand Clio and 10 Gold One Show Pencils. They currently work at Aussie owned New York hot shop Droga5, but now they’re working for you

Herraiz Soto and Ommwriter, the text editor

on November 23, 2009 by Mark Comments

I love the way Herraiz Soto & Co transforms every work into a dreamy and enjoyable experience, as they did, for instance, for Labuat or Camper earlier this year. Being copywriting one of their strongest virtues, now they’re coming up with a sweet tool developed to reinvindicate the joy of writing, a sweet text editor called Ommwriter, go check it out and play with it for a while (sadly, only for Mac ’til this moment) A little video explaining how it works:

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