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Author Archives: Mark

2010 Andy Awards: Elect the Jury

on October 6, 2009 by Mark Comments

JWT’s Ty Montague and Big Spaceship’s Michael Lebowitz are co-chairing 2010 Andy Awards, and with those two places taken, the rest of them are going to be chosen by public ballot. Go visit the site and vote for 5 of the already nominees or nominate your own candidates. A lot of names up ’til know, many of them not coming from the ad world, might be interesting what the final result is gonna be. You can also follow the twitter account or post under the #electthejury hashtag to get things going for all the people involved, good luck to all nominees

Rolighetsteorin: Volkswagen and the happy people

on October 6, 2009 by Mark Comments

In the first years of this decade, DoubleYou released an interesting project for Audi in Spain called Attitudes, Audi’s commitment to protect the environment and enforcing road safety education in schools, so that’s the context in which i can explain this new project from Volkswagen in Sweden called Rolighetsteorin (“the theory of fun”) Yesterday this video dropped into my inbox and although is absolutely fantastic seeing people interact with the stairs, resembling that Tom Hanks’ famous scene from “Big”, just because i know a few words in swedish i didn’t get the point about the relationship between Volkswagen and the whole thing. Luckily, there was a link taking me to the site of the campaign (english translation), where i understood that, a campaign trying to make people happier as happy people is more disposed to change things for the better. Go and visit the site, there are some other funny videos as well, cute. (agency is Tribal DDB Stockholm)

Bravo Gustavo: Play Music Director

on October 5, 2009 by Mark Comments

The exceptional Gustavo Dudamel has been appointed as new Music Director at LA Philarmonic Orchestra, and what a better thing to do than making people available the passion of conducting an orchestra in a Guitar Hero style. That is the highlight of this microsite called “Bravo Gustavo”, where you can also download an app from the AppStore that makes your iPhone a baton. Funny way of engaging people with classical music using state-of-the-art technologies, the work done by Hello Design.

Absolut: You’re with the band

on October 5, 2009 by Mark Comments

Absolut is one of the brands that better understands the concept of branded content, and this new site for their “Rock edition” vodka bottle, called “You’re with the band”, is another proof of that: a documentary made by Danny Clinch on how’s the life of a rock band such as Wolfmother (site by Great Works)

Vote Earth

on October 1, 2009 by Mark Comments

The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it… type Vote Earth into iTunes. It’s free!!

Expense It

on October 1, 2009 by Mark Comments

Steak restaurant Maloney & Porcelli aren’t the cheapest restaurant in New York. They have come up with this fun and useful tool to get your bill past your expenses department at work. You simply enter the amount of your bill and click download and it gives you a pdf of mixed reciets from generic retailers. Sweet! Steak tonight!!!

5 Seeds

on September 27, 2009 by Mark Comments

I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you’ve got a shot at picking up one of the prizes. Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt. It’s nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.

Matt Damon freaks out at Adrian Grenier

on September 26, 2009 by Mark Comments

It’s just funny!!

Kill the CPM?

on September 25, 2009 by Mark Comments

Maybe more for the media guys, but it’s countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called “Let’s kill the CPM” by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn’t be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.

Sleepless at Playground

on September 24, 2009 by Mark Comments

“Sleepless at Playground”, a little taste of a Survivor contest for the hiking brand Playground, by Akestam Holst: (via AltNyttErFarlig)

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