In the first years of this decade, DoubleYou released an interesting project for Audi in Spain called Attitudes, Audi’s commitment to protect the environment and enforcing road safety education in schools, so that’s the context in which i can explain this new project from Volkswagen in Sweden called Rolighetsteorin (“the theory of fun”) Yesterday this video dropped into my inbox and although is absolutely fantastic seeing people interact with the stairs, resembling that Tom Hanks’ famous scene from “Big”, just because i know a few words in swedish i didn’t get the point about the relationship between Volkswagen and the whole thing. Luckily, there was a link taking me to the site of the campaign (english translation), where i understood that, a campaign trying to make people happier as happy people is more disposed to change things for the better. Go and visit the site, there are some other funny videos as well, cute. (agency is Tribal DDB Stockholm)
The exceptional Gustavo Dudamel has been appointed as new Music Director at LA Philarmonic Orchestra, and what a better thing to do than making people available the passion of conducting an orchestra in a Guitar Hero style. That is the highlight of this microsite called “Bravo Gustavo”, where you can also download an app from the AppStore that makes your iPhone a baton. Funny way of engaging people with classical music using state-of-the-art technologies, the work done by Hello Design.
Absolut is one of the brands that better understands the concept of branded content, and this new site for their “Rock edition” vodka bottle, called “You’re with the band”, is another proof of that: a documentary made by Danny Clinch on how’s the life of a rock band such as Wolfmother (site by Great Works)
The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it… type Vote Earth into iTunes. It’s free!!
Steak restaurant Maloney & Porcelli aren’t the cheapest restaurant in New York. They have come up with this fun and useful tool to get your bill past your expenses department at work. You simply enter the amount of your bill and click download and it gives you a pdf of mixed reciets from generic retailers. Sweet! Steak tonight!!!
I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you’ve got a shot at picking up one of the prizes. Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt. It’s nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.
It’s just funny!!
Maybe more for the media guys, but it’s countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called “Let’s kill the CPM” by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn’t be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy