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Author Archives: Mark

Lynx Party Across The Internet

on September 21, 2009 by Mark Comments

Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it’s really just one faux site) that links in to the next site and so on… It’s been very well produced and has mini game elements throughout the play-through. I remember seeing a great execution for Lynx shower gel a while back which was a story about a dude who gets kidnapped by hot chicks and you need to decide the path at the end of each section. I did really like it and watched it all the way through. Take a look.

Did you know 4.0

on September 17, 2009 by Mark Comments

These “Did you know” videos are becoming kind of a tradition every year. Even if not about advertising, they are pretty interesting because they show some curious numbers about the changing media landscape in these days:

Upgrade a stranger

on September 17, 2009 by Mark Comments

Vodafone just released a short but interesting online campaign in The Netherlands, called Upgrade a Stranger. Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes two choose which one should get and upgrade. The fancy prices are handed out right away.

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Monopoly City Streets

on September 15, 2009 by Mark Comments

Have a new version of your most famous table game and want to advertise it online? Make it playable online then, using Google Maps.

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The Index – Puma

on September 15, 2009 by Mark Comments

Maybe you remember a site called “Sexy politics”, a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people up in these times of global recession and using that to show a clothing catalog for next fall.

So, being available online or as an iPhone app, this thing called “The Index” works as follows: the worst the economic indexes are going, the less clothes the models will wear. And the opposite.

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MINI USA iPhone App

on September 15, 2009 by Mark Comments

Pretty useful, just in case you’re stuck in the road with your Mini car, great added value to the user experience:

Wicked Energy

on September 15, 2009 by Mark Comments

From Australia, Wicked Energy is an energy drink whose bottle has been illustrated (don’t know if just for this campaign) by different tattoo-related artists. Quite straight and simple, the site also includes beautiful downloads and even a game, so you can play being the dragon trying to reach the top of the bottle. (via Stella Wong)

Antwerp Central in pixel art

on September 10, 2009 by Mark Comments

The Central Station of Antwerp is at least a 100 years old and recently rebuild. To give the (online) world a peak of the results, Famous Brussels put the whole station in pixel art. You can now take a virtual tour, create you own avatar and even collect diamands for extra info on the station. A fun and easy solution to show off the impressive building in a 3d environment. Via Buzzing Bees

A brief letter: happiness is just one smile away

on September 10, 2009 by Mark Comments

Dear brands: do something like this Then add your logo at the end or just in a corner, tiny size, i don’t care, you already got me. Let me embed and send it to my friends and i’ll make you rich and famous. I was just one smile away and i’m that simple. Yours respectfully, Daniel (an HD version here)

Audi: Electricity untamed

on September 9, 2009 by Mark Comments

Some videos like this one appeared last week: (you can check the Youtube channel to see more of this)

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