In London, Castrol has raised this interesting issue, providing some info to drivers while they’re passing by some billboards with cameras that read vehicles’ registration number. (via Adrants, thx Arturo!)
Two years after the superb HBO Voyeur campaign, HBO is coming up with a new and interesting narrative experiment called “HBO Imagine”, where you can see some stories told from 4 different angles each, so you can see the whole story only if you check the four or them. The first one is a 2-part experience: first up is a gigantic 4-sided film experience that will be displayed in NYC, DC, and Philadelphia. + September 17-19 NYC (Gansevoort and Little West 12th) + October 1-3 in Philadelphia (Old City District) + October 8-10 in Washington D.C. (Plaza at Adams Morgan) On these gigantic 4-sided displays there are 2 different short films playing, directed by Noam Murro, and each film is the same scene from 4 different angle. The online part, the website, is one of that rare pieces (because these days it’s all about fast to see fast to share) that suggest there’s a lot to explore and find, through a wonderful 3D menu, go check it out, it’s really worth seeing. The agency is BBDO NY, and as for the online, kudos for The Barbarian Group. (via Barbarian Group’s Facebook)
Lynx in Australia has launched a new OTP/microsite that takes the user through a series of websites (although it’s really just one faux site) that links in to the next site and so on… It’s been very well produced and has mini game elements throughout the play-through. I remember seeing a great execution for Lynx shower gel a while back which was a story about a dude who gets kidnapped by hot chicks and you need to decide the path at the end of each section. I did really like it and watched it all the way through. Take a look.
These “Did you know” videos are becoming kind of a tradition every year. Even if not about advertising, they are pretty interesting because they show some curious numbers about the changing media landscape in these days:
Vodafone just released a short but interesting online campaign in The Netherlands, called Upgrade a Stranger. Random people on the street are filmed (in pairs), and streamed live to the campaign website. Visitor of that site have 2 minutes two choose which one should get and upgrade. The fancy prices are handed out right away.
Maybe you remember a site called “Sexy politics”, a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people up in these times of global recession and using that to show a clothing catalog for next fall.
Pretty useful, just in case you’re stuck in the road with your Mini car, great added value to the user experience:
From Australia, Wicked Energy is an energy drink whose bottle has been illustrated (don’t know if just for this campaign) by different tattoo-related artists. Quite straight and simple, the site also includes beautiful downloads and even a game, so you can play being the dragon trying to reach the top of the bottle. (via Stella Wong)
The Central Station of Antwerp is at least a 100 years old and recently rebuild. To give the (online) world a peak of the results, Famous Brussels put the whole station in pixel art. You can now take a virtual tour, create you own avatar and even collect diamands for extra info on the station. A fun and easy solution to show off the impressive building in a 3d environment. Via Buzzing Bees
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