Maybe you remember a site called “Sexy politics”, a series of quizzes where earning points served for a stripper to do her virtual dance, and this project from Puma reminded me of that, but with an interesting twist, cheering people up in these times of global recession and using that to show a clothing catalog for next fall.
Pretty useful, just in case you’re stuck in the road with your Mini car, great added value to the user experience:
From Australia, Wicked Energy is an energy drink whose bottle has been illustrated (don’t know if just for this campaign) by different tattoo-related artists. Quite straight and simple, the site also includes beautiful downloads and even a game, so you can play being the dragon trying to reach the top of the bottle. (via Stella Wong)
The Central Station of Antwerp is at least a 100 years old and recently rebuild. To give the (online) world a peak of the results, Famous Brussels put the whole station in pixel art. You can now take a virtual tour, create you own avatar and even collect diamands for extra info on the station. A fun and easy solution to show off the impressive building in a 3d environment. Via Buzzing Bees
Dear brands: do something like this Then add your logo at the end or just in a corner, tiny size, i don’t care, you already got me. Let me embed and send it to my friends and i’ll make you rich and famous. I was just one smile away and i’m that simple. Yours respectfully, Daniel (an HD version here)
Some videos like this one appeared last week: (you can check the Youtube channel to see more of this)
In Australia, with the launch of the new Mercedes Benz E-class, something had to be done for the car dealers to get rid (in less than 60 days) of the still available 2421 cars in stock, and that is the main point of this “Let’s talk” campaign. And as a part of the strategy they set up some simple but brilliant banners like this one. There are more executions of the same concept here. (the agency is Clemenger BBDO from Melbourne, Australia)
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