“Mach es machbar” is the name of the website done to advertise Microsoft project management tools in Germany (“Mach es machbar” means “make it feasible”). And as to prove it elbkind released this video in which Bruno Kammerl, an austrian engineer, builds and tests which is claimed the biggest waterslide in the world, stunning.
I laughed out loud when these suicidal fruits smashed against the floor to finish their jump in one of the levels of this “advergame” called “High dive” done for Vimto. It could probably be better art directed but i liked that is funny and makes you play with that blending concept behind the “seriously mixed up fruit” motto. (developed at Matmi)
Developed by Kanoti for NHS Brighton and Hove, Fighting fit for business is a little website that shows through gorgeous characters and animations the do’s and dont’s for having a healthy life even when you spend lot of time at work.
Following on from the recent success of its 4320LA.com twitter campaign, V Australia, via agency Droga5, Sydney is now throwing down the challenge to America for three of their countrymen or women to fly down-under and experience the best Sydney has to offer, while sending a ‘tweet’ every single minute of the 4320 minutes they are in Australia.
The unique social media challenge, promoted in conjunction with Twitter and KIIS FM in LA, will be one of the first of its kind in the US to harness the potential of social media and Twitter in particular to deliver entertainment and interaction with the aim to promote Australia as the ideal and affordable short break destination for Americans.
When something is as desirable as muscle cars (for many people) it’s a good move on the side of the brand building a community around that thing that everybody wants, and that’s exactly what Firstborn has done for the new version of Ford Mustang, the 2010 one. Presenting a very powerful car-configuration tool, you can customize a template Ford Mustang the way you want or even customizing collaborating in real time with some people, in the end it’s about “experiencing” the car and also sharing it to the gallery (almost 2k submissions in a week) or, the main purpose for sport cars fans, downloading the image to use it as a wallpaper. The site also contains some other features, as Mustang stories, a store locator or getting what is being talked about the car outside, in a new example of that way of building things we talked a while ago, conforming the place to go to know everything you want about the Mustang world.
Whether you like biking or not, you have to check this beautiful website called Ride Oregon (and done by Substance) Built for Travel Oregon agency with the intention on becoming the center of cycling in Oregon (US) and the best place in the country to ride a bike, it also works as a fantastic resource to do some tourism and visiting the whole state.
In this new era of applications, Dunkin’ Donuts released a really cool one called “Dunkin’ Run”. Probably you know how complicated is ordering coffe for a group of people in an organized way. Using this app, you can become a “runner” while they fill what they want and then get yours and your friend’s goods from the general Dunkin’ Donuts menu, you can see a little video explaining how it works. What appears interesting to me (besides the obvious use) is the way in which the application spreads, not only by using or because someone recommended, but also by ordering something when a friend of yours is the runner and asks you if you want him to pick some coffee for you.
I’m always amazed of the quality and consistency of brazilian Almap BBDO‘s work. Their latest one is this interactive film to advertise the new Volkswagen EOS. The story is about “a car, a destination and some other little things in the middle of the road for you to solve”, making this woman the star of the film while her car it’s followed by some birds creepier than Hitchcock’s. Told in an interesting way that shows every benefit from the car itself, it makes me think in how they’re going to submit this into festivals. Is it a microsite, an online branded content or an online video? While discussing about it they also released a little blog where you can see how the whole video was done. (thx Sergio!)
A couple of interesting examples of user generated content that really touched me last week. The first one, probably you’ve seen this before, one of the best wedding entrances ever: The funny thing about that is that the sales of the song, Chris Brown’s “Forever” have skyrocketed since then (thx Fer!)
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