Absolut is one of the brands that better understands the concept of branded content, and this new site for their “Rock edition” vodka bottle, called “You’re with the band”, is another proof of that: a documentary made by Danny Clinch on how’s the life of a rock band such as Wolfmother (site by Great Works)
The team at Holler Sydney have created an iPhone app that is basic (as far as apps go) but huge as far as the environment goes. Just download it and do it… type Vote Earth into iTunes. It’s free!!
Steak restaurant Maloney & Porcelli aren’t the cheapest restaurant in New York. They have come up with this fun and useful tool to get your bill past your expenses department at work. You simply enter the amount of your bill and click download and it gives you a pdf of mixed reciets from generic retailers. Sweet! Steak tonight!!!
I just came across this cool new campaign for a new apple cider in Australia. To celebrate the release of Tooheys Extra Dry 5 Seeds, Holler Sydney have developed a teaser campaign, hiding giant apples all over Sydney for the next 10 days. Track one down and you’ve got a shot at picking up one of the prizes. Clues as to the apple’s whereabouts are given out through the 5 Seeds Facebook page and Twitter stream where you can also follow the tag #applehunt. It’s nice to see agencies blurring the line between online and offline, utilising the increase of web-ready mobile devices, allowing people to take the campaign with them onto the streets and away from their computer.
It’s just funny!!
Maybe more for the media guys, but it’s countless times that i have had some discussions with the media agencies that work for some of our clients over the way a campaign of ours is published. Today, while reading Techcrunch, i found this article called “Let’s kill the CPM” by Shelby Bonnie, ex-CEO at CNET and now at Whiskey Media, about why he thinks the concept of CPM shouldn’t be used anymore when selling a campaign. It raises some questions without giving specific answers, but i think is worth reading, at least sets the tone for a conversation on the subject, wheter you agree with him or not.
Insanely insightful. This presentation from Google, describing several cases of succesful and creatives uses of their platform is awesome. A must for everybody with a bit of a techie, creative, planner or whatever. And I miss some uses that Iain once suggested…
Enrique (Henry), also called Quique the head, was born a head and in Argentina, now he’s looking for a body in this clever campaign made by Shackleton, are you the donator he’s looking for? This video tells his story (big time when he sneezes): Diesel appears two or three times on the site and is also the registrant for the domain name, and two of the tags of the video are “fashion” and “motorbike”, so i guess it’s about Diesel helmets? (my own update, it’s about Mowie Helmets, by Diesel) (so funny that the guy on the right of the Youtube video caption above is my friend Marc, who worked both at Shackleton and Diesel some time ago)
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