I love some banners when they are not intended to drive traffic to any place but being a message/experience by themselves, i guess clickthrough and some other metrics for efectiveness become relative at this point. A month ago I saw this extraordinary banner at Bannerblog. Needless to explain how well executed is that “once you pop you can’t stop” motto and also a great demonstration on how important having a great copywriter helps writing ads (click on the image to see it)
Crispin Porter + Boguksy’s 38 summer interns distill the humbling, often humiliating experience down to a tidy four minutes in this rap video.
Not the most creative site in history… but… This site explains how the Australian coal industry is taking action to help reduce global greenhouse gas emissions while providing secure energy for Australia and the world.
Pioneers in many things as they are, a couple of years ago spanish agency DoubleYou came out with a new website in which they claimed that their website was not a website anymore, as a sign of the fact that each agency and its projects generates so many information that it’s quite hard making it all inside a single place. So they are not in their website anymore but anywhere else on the Internet, where their projects live, and their old website works as a traffic distribution core, just a functional place.
If you have contacts from advertising world in your Twitter account maybe have noticed that for the last three or four days the amount of similar avatars featuring some familiar characters has grown from a few to many, thanks to this app in which you can create your own Mad Men series character. Here you can see me waiting to get into Mr. Draper’s office. Beautiful.
When i first saw “Sony Bravia’s Play-doh” the first thing i though was “it could be done in 3D but it’s much cooler doing it by hand”.
This is not new, but i wanted you to know this game just in case you don’t know it yet because i think it’s absolutely awesome because of a someway similar thinking. Patapon is a PSP game in which you play God for the Patapons, little lovely tribal creatures searching for a new life and new lands at the end of the Earth. Your mission is to recruit them and make them facing some dangers and bizarre creatures. Not a hell of a plot, but which is remarkable to me is the way of interacting with the game, Patapons march to the sound of some drums controlled by little key-combos that you have to type in the right time and in the right order. So when the second part was about to be released, what’s better to advertise it than giving people a little taste of what the game’s about doing a Flash mini-version?
This one is a one of us and is a good excuse for talking about something else, so we’re pretty happy that could release it in the end. The new product from Rexona in Mexico is called Rexona Energizing, it’s supposed to energize you every time you use it, being this the teaser used for the beginning of the campaign:
This is Nike SB’s (newest 3 years old commercial feating Paul Rodriguez. It’s pretty sweet, check it out.
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