Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Mark

WWF 9/11 commercial

on September 3, 2009 by Mark Comments

There is a lot of controversy going on about the supposed ad from DDB Brazil for WWF, about the 9/11 and tsunami disasters. So far, it was only a print ad. But now a full commercial pops up, which doesn’t make things any easier for WWF.

Placebo and the music videos industry

on August 31, 2009 by Mark Comments

Being a band, there was a time when you needed MTV for broadcasting your music videos, because MTV was the place where everybody went to see videos. But a couple of years ago, a lot of bands started a new trend that consisted on creating “interactive” pieces, knowing that when you have fans they’ll follow you every place you are, MTV or… your own website.

Read more…

The profiler

on August 27, 2009 by Mark Comments

Famous Brussels just created The Profiler, a Facebook based campaign for Belgacom. You can browse through papervision style visuals, typical for you or your friends since they are based on profile keywords. Love the idea and execution, but the results are not that exciting.

J20 Mixed Up Session

on August 25, 2009 by Mark Comments

This version of Soft Cell’s “Tainted Love” is one of the weirdest (yet funny) things i’ve seen ever: trying to get some buzz for J2O (a fruit drink) and under the “it’s better to mix things up” tagline, you can get free tickets for a mixed up gig performed by Calvin Harris and Michelle Williams (from Destiny’s child) (by Shine Communications)

The Killers and MTV EXIT

on August 25, 2009 by Mark Comments

I’m not a big fan of MTV (also known as the tv channel where you could find music videos once) in the latest times. but this initiative called EXIT (End Exploitation and Trafficking) seems pretty interesting, using reknowned bands to deliver the messages acting more as social agents than musicians themselves. Last year it was Radiohead’s “All i need” to raise awareness against human trafficking. This year is about The Killers and their “Goodnight, Travel Well” (against sex trafficking), well done:

Shit My Dad Says

on August 25, 2009 by Mark Comments

Is this a weird ad for V Australia or just a funny twitter account. Only 1 following who is talking about his flight but it’s the 50,000 (updated now 225,350) followers that has me stumped!

Advertising TV Show :30 Seconds

on August 15, 2009 by Mark Comments

Here is another one about to launch in Australia called :30 Seconds. And all the vox pops of the characters are here.

“Lemonade” movie, another movie about advertising industry

on August 15, 2009 by Mark Comments

Looks like it’s time for movies about advertising. After “Art & Copy” now here it comes “Lemonade” movie, a film about some advertising people losing their jobs in this global recession and how they’ve redirected their lives. As for the trailer, they all look happier than when in advertising…

Daffy’s new website

on August 14, 2009 by Mark Comments

Clothing shop Daffy’s released a new website (by Freedom and Partners) a couple of weeks ago.

Read more…

MSI X-Slim Series

on August 14, 2009 by Mark Comments

This video has been circulating the whole week, aparently the new MSI X-Slim Series laptop is so thin that… Maybe gross or maybe dumb, but shows really well the main attribute of that product in an undoubtely viral way (imho)

Advertise here