There is a lot of controversy going on about the supposed ad from DDB Brazil for WWF, about the 9/11 and tsunami disasters. So far, it was only a print ad. But now a full commercial pops up, which doesn’t make things any easier for WWF.
Being a band, there was a time when you needed MTV for broadcasting your music videos, because MTV was the place where everybody went to see videos. But a couple of years ago, a lot of bands started a new trend that consisted on creating “interactive” pieces, knowing that when you have fans they’ll follow you every place you are, MTV or… your own website.
Famous Brussels just created The Profiler, a Facebook based campaign for Belgacom. You can browse through papervision style visuals, typical for you or your friends since they are based on profile keywords. Love the idea and execution, but the results are not that exciting.
This version of Soft Cell’s “Tainted Love” is one of the weirdest (yet funny) things i’ve seen ever: trying to get some buzz for J2O (a fruit drink) and under the “it’s better to mix things up” tagline, you can get free tickets for a mixed up gig performed by Calvin Harris and Michelle Williams (from Destiny’s child) (by Shine Communications)
I’m not a big fan of MTV (also known as the tv channel where you could find music videos once) in the latest times. but this initiative called EXIT (End Exploitation and Trafficking) seems pretty interesting, using reknowned bands to deliver the messages acting more as social agents than musicians themselves. Last year it was Radiohead’s “All i need” to raise awareness against human trafficking. This year is about The Killers and their “Goodnight, Travel Well” (against sex trafficking), well done:
Is this a weird ad for V Australia or just a funny twitter account. Only 1 following who is talking about his flight but it’s the 50,000 (updated now 225,350) followers that has me stumped!
Here is another one about to launch in Australia called :30 Seconds. And all the vox pops of the characters are here.
Looks like it’s time for movies about advertising. After “Art & Copy” now here it comes “Lemonade” movie, a film about some advertising people losing their jobs in this global recession and how they’ve redirected their lives. As for the trailer, they all look happier than when in advertising…
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