This is a really lovely way to show the process that Panera Bread uses to get the freshest bread possible to you. I love the animation style and how the message gets across. Essentially it’s an interactive journey through the world of Panera. It tells the story of their hard choices, and how one good decision leads to another. Agency: Crammer-Krasselt, Luxurious Animals
Fantasy Interactive have partnered with Microsoft to promote Internet Explorer 10 and touch browsing. Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original sound tracks with the swipe of their fingers. The experience centers on an original sound track from singer, song-writer, and producer Blake Lewis.
adidas have put together a slick site to sell the benefits of working in Germany at adidas headquarters. The site has covered off any and all potential candidates from around the world with vids on everything from sporting facilities to family life. After browsing the full-screen images and some of the vids I can say that it does look like an impressive office campus.
I totally think that parallax scrolling sites are the new (old) thing. We are seeing many, many sites submitted that are using it lately. Well here is another one from Illy coffee that explores the world of coffee with a dude called Gabriele, who travels the world to “Couch Surf”, meeting people telling his stories over a coffee, all in the pursuit of happiness. Ok… The only problem with this explosion of parallax sites is that many are using the technology as an idea. It’s NOT an idea, it’s an execution.
Beck reimagines David Bowies “Sound and Vision” with 160 musicians, as a fully immersive 360 degree interactive experience via the Lincoln Motor Company. It takes place on a 360 stage with Beck in the middle. It was created using 360 degree binaural heads. You can control the cameras using your webcam and moving your head around. Astounding. CREATED BY CHRIS MILK & BECK
Loads of Chrome experiments have been coming through which are cool. Here is a IE10 experiment!!! WTF!! Using the game Contre Jour they say it is best used in IE10. Go figure? Does anyone actually use iE anymore? Whatever, here is the site. It is a little addictive once you get the handle of it Although I was browsing using Chrome I don’t have IE10.
The Norwegian School of Creative Studies aims to educate people for a number of professions within the creative industry. A great idea delivered beautifully. So how creative are you?
Credits: Good Morning and Anorak
Every day, an endless stream of tweets enters the Twitterverse – some live on via retweets and favourites, others to fade into the dark depths of the web, never to be seen again. This “here today gone tomorrow” phenomenon led Sid Lee, Fatbox and Lunch to wonder: must digital chit chat be so fleeting? They didn’t think so. And thus, Knitterstream was born.
NIVEA Stress Protect supposedly provides proven protection under stress, so whatever happens, you can stay cool and confident. In this version of the campaign a couple is on a first date and you get to interact with the scene via a clickable youtube video. I do like this type of interactivity via vids.
This is a really nice idea that brings online and real life together very well. KLM Royal Dutch Airlines recently launched a new global social media campaign: KLM Must See Map, made by friends. The online campaign, currently running in 24 countries, enables visitors to create a personalized city map, filled with tips from their friends. Participants will receive the high-quality printed city map at home – all for free. Biggest issue is that it takes three weeks to get it which ruins the idea if spontaneous travel is your thing.
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