Author Archives: Mark

The most exclusive page on facebook

Via our friend Tom Markham – ECD at CP+B

Grey Poupon may be the first and only company to actually turn away fans from its Facebook page. The high-end mustard brand launched a new online marketing campaign for its Facebook page on Wednesday, in which Grey Poupon will screen fans who attempt to like the page to see if they have good enough taste to become one of the company’s Facebook fans.

Those users who want to become a fan of Grey Poupon’s Facebook page will have to apply for membership through an application on the page called The Society Of Good Taste. Read more…

Intel Me The Musical

Intel is at it again (think Museum of Me) delving into your facebook profile and pulling out information that creates a musical of your timeline. It’s a bit of fun, but it’s nothing ground-breaking. Have a go for yourself… Read more…

Nice parallax scrolling from Peugeot

Check this site out. Nice scrolling one-page site from Peugeot. We are seeing so many of these at the moment it seems it’s the new cool to do 1-page sites. http://graphicnovel-hybrid4.peugeot.com/start.html

Check-In with Your Face

An Orwellian future doesn’t seem so impossible with the rise of cam technologies. These ‘Facedeals’ cams allow you to check in to places without having to rummage through your pockets. Once checked in users can receive offers for that establishment, specifically tailored to them. Beyond the obvious retail applications I think this could really amplify some experiential campaigns. Read more…

Nissan Japan’s Best Scrolling Site Ever

Cool scrolling on this page for Nissan in Japan. It takes you on a journey at your own pace and once you reach the end you are familiar with the benefits of the car and can enjoy doing the whole thing again in reverse. Give it a try.

The War on Free Clicks

The infographic below from The Wordstream Blog is really interesting since it outlines the battle between paid advertising (PPC) versus free clicks (SEO). The infographic gives us insiders tips about which horse to bet on. via traffika.com.au

Read more…

Carlton Draught Car Chase Parody

Carlton Draught’s Hollywood car chase parody ad is hilarious. The ad, which hasn’t run on TV yet, has been viewed almost 1.5m times since being uploaded to YouTube six days ago. The ad, created by Clemenger BBDO Melbourne, breaks on TV during the footy finals on Friday night. Is this the best beer ad ever???

Read more…

Toshiba – The Beauty Inside

Really nice short film and social tie-in made by Intel and Toshiba to show that every day you wake up different but one thing always reamins constant, and you could play the lead role. Watch the film first (6 mins) and then watch the ‘making of’ after. Thanks Clement Lam for the tip. Read more…

Audi Spheres: Showcasing The Future

Audi set out to show off their future brand ambitions through an experiential marketing installation in Copenhagen which they called the Audi Spheres.

Read more…

LG app transforms the Facebook Newsfeed in to 3D

LG recently asked Perfect Fools to create an innovative new way of reinforcing the notion that the best things in life are even better in 3D.

Together, they transformed the Facebook Newsfeed in to 3D by creating the ’LG 3D Studio‘ which delves deeper in to the new possibilities with 3D viewing whilst also supporting the ‘Life is better in 3D’ campaign.

Read more…