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Author Archives: Mark

Peugeot Motion and Emotion

on March 5, 2013 by Mark Comments

Ever played with a car configuratior? Change color etc… Play with the most thrilling car configurator ever. Interact with your smartphone or as a remote on your tablet and desktop. Fun stuff to join the chase… Read more…

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S0l Ties Free Beer

on March 5, 2013 by Mark Comments

Just recently, Canary Wharf in the UK played host to the ’Sol Ties’ bin an on-going stunt near the wharf and the pubs where commuters were given the choice to recycle their ties for a free round of beers. Sol Beer set up the manned bin where the public gave up their tie for a Sol. Cool Friday arvo stunt. Fee beers on Friday can’t fail…

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Y-3 – INTERACTIVE LIVE STREAM

on March 5, 2013 by Mark Comments

ACNE has created a cutting edge Interactive-Live-Stream-Experience for adidas Y-3. To celebrate the event, ACNE expanded this short moment in time into an engaging Interactive Live Stream Experience. By streaming the show with four different views onto the runway, the online audience could magnify one view without losing perspective of the show as a whole.

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Suncorp is Pleasantly Surprised

on March 5, 2013 by Mark Comments

Australian brand Suncorp has rolled out a superannuation product, and has launched with a campaign called Pleasantly Surprised. Basically people in Queensland will be given all sorts of goodies in the promotion backed by a radio station crew on the streets. Superannuation is a boring product so good to see some fun injected into it. Agency: gho Sydney

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Sim City Let’s All Be Mayor

on March 3, 2013 by Mark Comments

Let’s All Be Mayor, an online interactive event where you get to vote on the fate of a new SimCity every day for seven days. It’s time to test your mayoral skills as you lead a city at its breaking point. Get ready to make critical decisions for a city on the brink—before crime, pollution, city-wide sickness and angry protestors take you down. Think you can keep your cool under pressure like this? Read more…

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Panera Bread Live Consciously Eat Deliciously.

on March 1, 2013 by Mark Comments

This is a really lovely way to show the process that Panera Bread uses to get the freshest bread possible to you. I love the animation style and how the message gets across. Essentially it’s an interactive journey through the world of Panera. It tells the story of their hard choices, and how one good decision leads to another. Agency: Crammer-Krasselt, Luxurious Animals

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Explore Touch IE10/HTML5 Concept Project

on February 28, 2013 by Mark Comments

Fantasy Interactive have partnered with Microsoft to promote Internet Explorer 10 and touch browsing. Explore Touch, a site that lets consumers use touch gestures to mix audio files and create original sound tracks with the swipe of their fingers. The experience centers on an original sound track from singer, song-writer, and producer Blake Lewis.

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Welcome to adidas HQ

on February 28, 2013 by Mark Comments

adidas have put together a slick site to sell the benefits of working in Germany at adidas headquarters. The site has covered off any and all potential candidates from around the world with vids on everything from sporting facilities to family life. After browsing the full-screen images and some of the vids I can say that it does look like an impressive office campus.

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Illy Coffee Surfing

on February 27, 2013 by Mark Comments

I totally think that parallax scrolling sites are the new (old) thing. We are seeing many, many sites submitted that are using it lately. Well here is another one from Illy coffee that explores the world of coffee with a dude called Gabriele, who travels the world to “Couch Surf”, meeting people telling his stories over a coffee, all in the pursuit of happiness. Ok… The only problem with this explosion of parallax sites is that many are using the technology as an idea. It’s NOT an idea, it’s an execution.

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Beck’s Sound and Vision 360

on February 24, 2013 by Mark Comments

Beck reimagines David Bowies “Sound and Vision” with 160 musicians, as a fully immersive 360 degree interactive experience via the Lincoln Motor Company. It takes place on a 360 stage with Beck in the middle. It was created using 360 degree binaural heads. You can control the cameras using your webcam and moving your head around. Astounding. CREATED BY CHRIS MILK & BECK

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