Author Archives: Mark

10 Things People Love and Hate About Pinterest

You either love, or you hate Pinterest, the visual social sharing site. Let’s not forget that this is the site that in its first month was the #1 source for referring web traffic (being Google+, Reddit and Linkedin combined). Is it going to be here today, gone tomorrow or will it become the next major force in social sharing? Read more…

Shit never said

Olympics fun. Bunch of blokes having a rant.

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Kraft Mac & Cheese is art, not dinner

I remember sitting at kindergarten and getting a tub of Macaroni, a sheet of paper and some glue and being told – make art! Well Kraft Mac and Cheese has turned this age-old kindergarten staple into a digital experience. It’s an ipad app to make macaroni art so you don’t waste the real thing. For each virtual noodle you use, they will donate 10 noodles to feed the hungry. Agency is CP+B and CD is Tom Markham.

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The future reality is sad for us as humans

This cool mini-movie is by two students from Bezaleal Academy of Arts, Eran May-raz and Daniel Lazo. It’s their vision as to what the future holds for us. It’s beautifully shot and has some excellent thoughts on how we may be interacting with technology in the near future. It’s a little creepy and a little sad watching the dude fumble around… and love the girl’s line “A dating app!!”. Read more…

This Exquisite Forest Project

This Exquisite Forest is an online collaborative project that lets users create animations on a specific theme that build off one another. The project Read more…

Specsavers capitalises on Olympics Korea flag fiasco

Specsavers has very quickly and effectively launched a tactical press advert jumping on the furore around the error that took place at the Olympics on Wednesday when the country flags were mixed up for North and South Korea at a football match.  Read more…

How Gymkhana 5 was made for under $1m

If you haven’t been living under a rock, you are more than likely one of over 23 million people who have watched the latest Read more…

Oxy YouTube zits ad is gross… or not?

So Oxy, an acne cream in Australia has released a new TVC that uses real YouTube videos of teen guys popping zits in the mirror. It’s pretty gross, but do you think this would work with the 13-25 target? Read more…

A Crowd Funding Platform For Award Entries

Advertising awards and shiny trinkets with your name on them are one the best ways to create a name for yourself in the advertising business. The problem is submitting creative work to award shows is expensive. Okay if your agency is paying, but what about creative’s personal projects or the young bucks straight out of ad school? We’re not talking scam or case studies. We are talking about those smart, no budget campaigns or brilliant side projects. Award Funder believe this type of work should be recognized by the big award shows and the talented creatives behind it be rewarded with a short walk to the big stage. Read more…

The V Motion Project

The V Motion Project is an augmented reality collaboration for V Energy drink created by Colenso BBDO Auckland. Producer Joel Little created the music, musician Read more…