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Author Archives: Mark

Sony Bravia: Domino CIty

on October 16, 2008 by Mark Comments

It’s been a while since we’ve last seen a new Sony Bravia commercial. But we’ve got news from New Zealand, where Domino City just got released. This commercial, in line with Balls, Paint and Bunnies, is showing domino stones falling throughout India. Nice, but not as impressive as the ones we saw before. Maybe because it’s a local ad, just like Piramids, and executed by a different agency (BATES Singapore). You decide.

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Things to do in Halloween day

on October 3, 2008 by Mark Comments

One of the things i like the most about the digital work coming from DoubleYou is how they integrate storytelling in their advertising campaigns. Eight or nine years ago they established themselves as one of the most brilliant interactive agencies in the world, only being regrettable the fact that the medium itself (in Spain) wasn’t mature enough so i always had the feeling that DY was ahead of his time. Years later, they are still doing great things but they’ve managed to export all their digital knowledge in a more strategic mood, trying, being a digital agency, not to limit themselves in a 17″ screen. And because of that they created this clever trap done like if it was a physical banner (“it looks like this but then i roll over it and happens that”) for Port Aventura (a huge theme park in the Northeast of Spain) and its Halloween campaign in 2007. They built a wood stand and by the name of “Interactive Test for Cowboys” they simulated that it was another attraction in the park where the users could test their skills as a cowboy.

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Hotel 626

on October 2, 2008 by Mark Comments

Last year here in Mexico, Doritos released a series of TV and YouTube spots to support a TV series called “13 miedos” (“13 fears”) and in everyone of them people were chased by famous fearful creatures such as Nosferatu, Werewolf and some others. I don’t know if it’s related to it in some kind of way (besides sharing the brand) and maybe i’m missing something about the concept but yesterday i reached Hotel 626, a new (and scary) production from the talented guys at Goodby Silverstein and Partners + B-Reel.

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Poke your Sensible!

on September 29, 2008 by Mark Comments

Being one of the most extraordinary uses of Papervision 3D i’ve ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you’re elected to receive one package in which you’ll find what is called a Neglected Sensible Shelter, a sort of Tamagotchi creature you have to feed with Spring Valley products.

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Volvo’s RUSH

on September 29, 2008 by Mark Comments

On October 4th 2008, the Volvo Ocean Race will start off again in Alicante, Spain. Volvo, head sponsor of the global sailing event, just launched RUSH, a cool interactive film game to promote the event – and offcourse some of their Ocean Race car models.

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The Hard Core Stuff Has Started

on September 26, 2008 by Mark Comments

Check this weirdness out video

Droga5 and Sarah Silverman have thrown their hats in the fierce political furnace that is the 2008 Presidential Election. Pro-Obama Jewish voters have organised to mobilise young Jews to go to Florida to convince their grandparents to vote for Obama. The Jewsvote.org campaign is called the “The Great Schlep” and stars Sarah Silverman. Droga5 produced the video.

Best Ads Podcast

on September 25, 2008 by Mark Comments

The Best Ads site has launched their new podcast available via iTunes and it seems to be going off! Maybe because it’s free… On day three the BestAds Podcast has made an impression up to #1 on the top video podcasts in Australia and #2 in New Zealand and #15 in the UK and #90 in the USA. I guess podcasting the world’s current best ads has appeal to the ad folk who catch trains etc to work everyday…

Check it out here.

Diesel’s Dirty 30 party

on September 25, 2008 by Mark Comments

To celebrate’s it’s 30 year anniversary, Diesel throw’s a Dirty 30 party in 17 cities around the world. To promote the party, a 70′s style porn movie has been re-edited into.. well, see for yourself

Kudoos for The Viral Factory update:Other then many among us, YouTube doesn’t like the video and is removing all copies due to ‘terms of use violantion’, probably because of adult content

Wario Land – Shake it

on September 23, 2008 by Mark Comments

The new Nintendo Wii game ‘Wario Land – Shake It’ is taking it’s shaking very seriously. The game is controlled by shaking the Wii, which is nicely translated into the promotional website (shake buttons to load). But even better is the YouTube channel for the game. We’ve seen similar concepts, but this is a YouTube’s first. See for yourself!

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The Woman Whisperer

on September 16, 2008 by Mark Comments

Just launched – A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates… well I am sure we have all seen this, been apart of it or been at the wrong end of this situation. VERY AUSTRALIAN!

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