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Author Archives: Mark

McCain, surrender!

on October 26, 2008 by Mark Comments

From the very first Will.I.am’s “Yes we can” video I can’t stop being amazed of how Obama and its campaign (whether if the contents are from the campaign itself or user generated) has connected to the new generation that grew up in the 90s and made Internet part of their lives. This is the last example, this video uploaded two days ago:

Meet The Beckers

on October 24, 2008 by Mark Comments

If you haven’t met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It’s a fun and interesting concept, recognised by Youtube that featured the first episode on it’s comedy channel worldwide. The Beckers mini serie now continues with the just released second episode. Check it out.

Australian AFL and Parody

on October 23, 2008 by Mark Comments

I love Australia and I love a great adverstising parody. Australia’s main footboll game – AFL – had a major campaign this year with this original cool ad (11, 500 youtube views), the first ad below. But the parody is even better (18,000 views), the second ad below, written and produced by Aktifmag in his bedroom. Now that’s Australian AND the truth. It’s great to see big budget campains being beaten by user generated parodies.

Ballad for David

on October 23, 2008 by Mark Comments

Not sure what to make of this… funny or trashy? You decide…

Presidential Hot Air

on October 23, 2008 by Mark Comments

Tequila in Sydney have once again produced a site that pokes fun at the USA Presedential race for the White House. Their last effort Slap The Candidate was very fun and had great user interaction that made you somehow laugh at slapping one of the candidates really hard. It also scored a monster amount of visits and was seen across most global news shows.

Their new effort – Presidential Hot Air Race – unfortunately falls very flat. Basically you pop a balloon that Obama or McCain is in – and that’s about it. Oh it also tells you how many news stories have been generated on a daily basis.It’s a shame it wasn’t pushed further… take a look and see for yourself.

Sony Bravia: Domino CIty

on October 16, 2008 by Mark Comments

It’s been a while since we’ve last seen a new Sony Bravia commercial. But we’ve got news from New Zealand, where Domino City just got released. This commercial, in line with Balls, Paint and Bunnies, is showing domino stones falling throughout India. Nice, but not as impressive as the ones we saw before. Maybe because it’s a local ad, just like Piramids, and executed by a different agency (BATES Singapore). You decide.

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Things to do in Halloween day

on October 3, 2008 by Mark Comments

One of the things i like the most about the digital work coming from DoubleYou is how they integrate storytelling in their advertising campaigns. Eight or nine years ago they established themselves as one of the most brilliant interactive agencies in the world, only being regrettable the fact that the medium itself (in Spain) wasn’t mature enough so i always had the feeling that DY was ahead of his time. Years later, they are still doing great things but they’ve managed to export all their digital knowledge in a more strategic mood, trying, being a digital agency, not to limit themselves in a 17″ screen. And because of that they created this clever trap done like if it was a physical banner (“it looks like this but then i roll over it and happens that”) for Port Aventura (a huge theme park in the Northeast of Spain) and its Halloween campaign in 2007. They built a wood stand and by the name of “Interactive Test for Cowboys” they simulated that it was another attraction in the park where the users could test their skills as a cowboy.

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Hotel 626

on October 2, 2008 by Mark Comments

Last year here in Mexico, Doritos released a series of TV and YouTube spots to support a TV series called “13 miedos” (“13 fears”) and in everyone of them people were chased by famous fearful creatures such as Nosferatu, Werewolf and some others. I don’t know if it’s related to it in some kind of way (besides sharing the brand) and maybe i’m missing something about the concept but yesterday i reached Hotel 626, a new (and scary) production from the talented guys at Goodby Silverstein and Partners + B-Reel.

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Poke your Sensible!

on September 29, 2008 by Mark Comments

Being one of the most extraordinary uses of Papervision 3D i’ve ever seen, in this campaign done for Cadbury Schweppes Spring Valley (by George Patterson Y & R Melbourne + Digital Pictures Melbourne) you’re elected to receive one package in which you’ll find what is called a Neglected Sensible Shelter, a sort of Tamagotchi creature you have to feed with Spring Valley products.

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Volvo’s RUSH

on September 29, 2008 by Mark Comments

On October 4th 2008, the Volvo Ocean Race will start off again in Alicante, Spain. Volvo, head sponsor of the global sailing event, just launched RUSH, a cool interactive film game to promote the event – and offcourse some of their Ocean Race car models.

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