AXE Canada just released a new commercial to promote the exclusive ‘AXE Cottage’. As we can see on the website, this cottage is full of women, but there’s a lack of men. And that’s where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!
A video clip that’s an ad… Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single ‘All I need’, from Radiohead’s critically acclaimed latest album ‘In Rainbows’, became a perfect fit for the idea behind the human trafficking message. The video clip was created to raise awareness of exploitation and human trafficking in developing countries.
Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The ‘Take It To The Next Level’ commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.
I love this ad – done in Australia for Schweppes. If that’s how it explodes when pouring the stuff into your glass then I am getting some!
Greenpeace just released an interesting spoof on the popular Dove Onslaught commercial. (on)Slaughter reminds us that “Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests.” Read here what Greenpeace has to say about Unilever.
Update: There is also a Dutch version available
Agency Fallon London once again managed to create a lot of buzz around an upcoming Sony commercial. This time they used foam in the streets of Miami to create an unreal scene. The commercial is for Sony’s digital camera’s. The commercial is out there now and will be aired worldwide.
In Holland, New York Pizza launched a series of commercials to promote their quality pizza’s. Responsible agency Selmore came up with some fun spoofs on Italian Mafia movies like Scarface. Great timewasters on this lazy friday.
Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can dob in mates who use soap, posting their friends on the wall of shame. It also features a 2 minute web film showing the squad in action.
Following the successful and multi award winning Nissan Qashqai ‘skateboard’ commercial, the car manufacturer just released the sequel. In this new ad the city literally comes to live with urban titans testing the Urban Proof statement. Pretty cool, if you ask me. There are also a making off and some interviews available. Agency is TBWA\London.
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