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Author Archives: Mark

Who let the dogs out?

on November 14, 2008 by Mark Comments

I don’t know why but i’ve spent the last two days watching these puppies through a live webcam, as well as the other 23.000 people watching them at the same time… even full-screen size… also, it’s really funny the variation in the number of users depending on the puppies being on screen or not I guess there must be an advertising lesson somewhere in this content… or is it just that they are adorable… ? Whatever, it would very interesting the exposure that a brand would get if they appeared somewhere on the screen… or is this the kind of thing that being sponsored is not worthy anymore? (Thanks Pit!)

No Hunger

on November 7, 2008 by Mark Comments

I like very much the communication approach from the guys at Shackleton. Even when they’ve been the Direct Agency of the Year in Cannes Festival for the last couple of years, they do not limit themselves to one field and cross from digital to traditional and vice versa in each and every one of their campaigns, doing very well the so-called integration, 360 or whatever you wanna name it. Some of them, also, are very funny, as for instance, the famous iJam as a gift for Christmas. Their latest action is done for Accion contra el Hambre (Action against Hunger), an NGO dedicated to denounce the severe malnutrition of over 19 million infants all over the world, problem that should be solved with just 3 thousand million euros, no more.

And as after the massive exposure of his An inconvenient truth documentary Al Gore appears to be the go-to guy with this kind of social causes…

Read more…

Awesome widgetness

on November 5, 2008 by Mark Comments

I really like this new site from Goodby. It just supports the product so well. Big idea done really well…

Christian Haas, group creative director: ‘We wanted to create something that was simple yet which demonstrated the full potential of this amazing card. We asked ourselves “What does ‘now’ look like?” It was a long process to curate an interesting set of entertaining and informative widgets from little-known facts to popular web feeds. But we love how it turned out – a one-page dashboard of now.’ Here

AC/DC rocks!

on October 31, 2008 by Mark Comments

Q: What to do when some of your fans work in an office with a firewall that doesn’t allow them to visit contents hosted at YouTube so you can’t make your new work available to any of them? A: You can create your video in an Excel spreadsheet so it can be sent via email, as AC/DC did a couple of weeks ago (make sure that you have macros enabled)

You can check it out at, it’s funny and quite original.

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TomTom hooks up with Top Gear

on October 28, 2008 by Mark Comments

It was just a matter of time before popular Top Gear would hook up with a navigation device. TomTom got the honours, and now offers “Europe’s most breathtaking driving routes”, selected by Top Gear Magazine. At the new Greatest Routes website, you can choose from thirty different routes in nine countries, including Italy’s Stelvio pass, the second highest mountain road in the Alps and the stunning Irish West Coast. All for free.

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McCain, surrender!

on October 26, 2008 by Mark Comments

From the very first’s “Yes we can” video I can’t stop being amazed of how Obama and its campaign (whether if the contents are from the campaign itself or user generated) has connected to the new generation that grew up in the 90s and made Internet part of their lives. This is the last example, this video uploaded two days ago:

Meet The Beckers

on October 24, 2008 by Mark Comments

If you haven’t met the Beckers, you should now. In late September, a three minute video gave a look inside the life of the Becker family, preparing for their annual Thanksgiving tradition. Initiated by Audi, the family features several stereotype car drivers. Daddy drives a Mercedes, brother a convertible BMW and so on, all pretty dysfunctional, except for the Audi guy. It’s a fun and interesting concept, recognised by Youtube that featured the first episode on it’s comedy channel worldwide. The Beckers mini serie now continues with the just released second episode. Check it out.

Australian AFL and Parody

on October 23, 2008 by Mark Comments

I love Australia and I love a great adverstising parody. Australia’s main footboll game – AFL – had a major campaign this year with this original cool ad (11, 500 youtube views), the first ad below. But the parody is even better (18,000 views), the second ad below, written and produced by Aktifmag in his bedroom. Now that’s Australian AND the truth. It’s great to see big budget campains being beaten by user generated parodies.

Ballad for David

on October 23, 2008 by Mark Comments

Not sure what to make of this… funny or trashy? You decide…

Presidential Hot Air

on October 23, 2008 by Mark Comments

Tequila in Sydney have once again produced a site that pokes fun at the USA Presedential race for the White House. Their last effort Slap The Candidate was very fun and had great user interaction that made you somehow laugh at slapping one of the candidates really hard. It also scored a monster amount of visits and was seen across most global news shows.

Their new effort – Presidential Hot Air Race – unfortunately falls very flat. Basically you pop a balloon that Obama or McCain is in – and that’s about it. Oh it also tells you how many news stories have been generated on a daily basis.It’s a shame it wasn’t pushed further… take a look and see for yourself.

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