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Author Archives: Mark

Amnesty’s online demonstration

on December 5, 2007 by Mark Comments

In the Netherlands, Amnesty International just released a new platform where you can demonstrate for human rights. At the platform you’ll find a virtual square where you can add your own avatar to show your involvement. It’s in Dutch, but you’ll get the message. Goal is to get specific attention for five victims of human rights violations on the international Human Rights Day, which is annually held on the 10th of December.

Thanks to Jort from Qi for sending this in.

Unsubscribe

on December 5, 2007 by Mark Comments

This feels good… (and it’s a very cool site!!). This site via Tracey in London is designed to get people to do stuff using what we already do, use social software. widgets, a flickr photo gallery, links to social networks, slideshow etc… I think they’re trying to avoid telling people stuff they already know and make them actively do something, that’s why it’s UNsubscribe rather than subscribe which is what every other charity asks you to do. So basically it’s a movement that believes everybody deserves basic human rights no matter what their beliefs or what they are alleged to have done. A movement that feels accepting such immoral, illegal, even barbaric actions, undermines the society they live and believe in. It’s Christmas hey, so take a look

Christmas Ads Have Started

on November 29, 2007 by Mark Comments

John Lewis is a UK online and offline retailer. I’ve just been in the UK and saw this spot and thought is was really clever and unexpected – in fact the first time I saw it I actually didn’t even know what was going on until the very end. Anyway I thought it was a nice idea which was executed very well. The second spot I found on youtube is a behind the scenes ‘making of’. I believe Lowe London were the agency responsible.

Shave Everywhere 2

on November 27, 2007 by Mark Comments

Philips has launched the second version of their successful site shaveeverywhere.com . It’s a completely different approach to the first version and concentrates on the Second Puberty & You theme. A lengthy intro video shows a businessman in his bathroom who discovers a long hair coming out of his nose and he freaks out. It’s funny to start with but gets a bit tedious after a while. The gags are also not that new or funny.

An online pamphlet, using cartoon animation, goes on to describe the effects of second puberty and how to overcome it – using the Philips products of course.

I found this site to be useful in explaining the product benefits but also feel like it falls short of the originality of the first version.

Mr. T goes WoW

on November 22, 2007 by Mark Comments

Once again we see former A-team member Mr. T in an advertisement. This time he appears in a World of Warcraft TV Commercial playing as a Night Elf warrior with a mohawk. It’s bizarre to see how popular this video is. While being released yesterday it already got over 150 copies on YouTube. Update: William ‘Captain Kirk’ Shatner is also playing WoW Via

Intel gets cool

on November 19, 2007 by Mark Comments

Intel (for me anyway) has never been top of my mind for cool interactive executions. Well I am now re-thinking as this brand new site from MRM in Hong Kong is really, really cool. The animations are very nice and the journey they lead you through is all fun and worth the wait… I wanted to get to the next level just to see the animations.

The previous silicon game they did got given the Adobe global “site of the day” award last Thursday so they are doing something right. Thanks for the tip Jeremy. Keep going MRM HK – great to see you pushing a big IT company into big online ideas…

Say a prayer

on November 14, 2007 by Mark Comments

EA Games has launched a tease site for the new game, Crysis, a next-generation PC first-person shooter. The site is very dark and mysterious as you weave your way around (walkthrough-style) using your arrow keys to discover the portals that transport you into a scene from the real game. I like the way that game developers are starting to “show” you the experience of the game instead of “telling” you about it. I found this site to be really easy to use and I got the point straight away. You can click through to the EA site for more info on the game itself.

The Wonderbra effect

on November 12, 2007 by Mark Comments

I keep being confronted with great Wonderbra ads. Remember this one, and this one, and what to think of the print ads? All from 2007. Last week we had a nice spoof on Cadbury’s drumming gorilla. And now the latest one rolled in. Is it just the product or is it the creativity of the agencies behind? You tell me!

Viral video showcase

on November 1, 2007 by Mark Comments

In their latest newsletter, global seeding agency GoViral released an interesting viral video showcase. Since I had a share in putting together this list, I’m more then willing to point you at the downloadable pdf version “12 months, 20 global brands, 27 pieces of branded content. As we are approaching end of the year and 2008 is in the planning we found it worth this time around to present a ‘viral video showcase’ with premium brands and viral campaigns from all of last year.”

Ground level mapping

on October 30, 2007 by Mark Comments

This is very cool. Using home-grown technology, a Chinese firm has upstaged the likes of Google and Microsoft with a mapping service featuring 360-degree street-level imaging of extraordinarily high resolution. The service, which is similar to features found on Google’s and Microsoft’s online mapping sites, presently covers eight Chinese cities – including the capital Beijing and Shanghai. I can only imagine the advertising oportunities eg overlaying messages onto billboards etc The company behind the technology, Shanghai-based Easypano Holdings, is working on expanding the coverage of its City8 website to another 12 cities by the end of the year. It’s part of a trend in online mapping towards providing users with ground-level shots to complement the satellite and aerial imaging that is already widely available.

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