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Author Archives: Mark

Agent Provocateur Experience

on September 10, 2008 by Mark Comments

Lingerie brand Agent Provocateur just released “the most scandalous experience ever seen on a AP website”.

The interactive advermovie (or something like that) consists of a full browser movie, which leads you into a dark castle, full of mistresses in sexy underwear.Your mission is to save a virgin by making the right choices. A really great way of showing new products while entertaining the visitor. Similar to AXE’s Let The Game Continue, but one step further. Well done. The agency is Hi-Res.

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Fiat Bravo – Bravo!

on August 27, 2008 by Mark Comments

In Holland, this very odd TV commercial is making its way around the web, while it hasn’t been on TV yet. In a typical Dutch setting, a cow judges cars that drive by. The Volkswagen Golf and Ford Focus are boo’ed away. But for the Fiat Bravo, the cow has something else to say. See for yourself:

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Woods can walk on water

on August 21, 2008 by Mark Comments

A year ago, a Tiger Woods PGA Tour 08 player posted a video on YouTube showing a new feature of the game: the Jesus shot. In the Jesus shot you see Tiger Woods hitting the ball while standing on water. Right now an EA Sports reaction pops up in which we see the real Tiger respond. Nice to see how EA Sports follows and reacts on consumer generated content around their brands.

Via Illegal Advertising

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Samsung: Follow your INSTINCT

on July 30, 2008 by Mark Comments

Samsung just launched an online campaign to promote the supposed iPhone killer, the Samsung Instinct. First there is a campaign website including a fun product placement programm. But more innovative is the interactive short movie ‘Follow Your INSTINCT’, which can be watched on YouTube only. The movies are connected through YouTube annotations, which makes it the first commercial use of annotations I’ve seen so far. Pretty cool, simple and interactive.

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Choose Your Path

on July 3, 2008 by Mark Comments

YouTube partner Corry Williams (SMP Films) just released ‘Choose Your Path‘: a homemade interactive hunt for his cat Sparta. Using the YouTube platform and it’s tools like annotations you’ll have to find the shortest way to Sparta. Williams uploaded 64 films, covering different routes within his own house, so it might take a while before you’ll get there. But that can’t spoil the fun of this innovative and very low budget way of using YouTube’s video tools. I guess it’s only a matter of time before we will see some branded versions come by. Annotations is not working yet in embedded video’s, so you have to visit the one on YouTube itself.

Spain vs Russia

on June 26, 2008 by Mark Comments

After the thrilling football match last night between Turkey and Germany (2-3), tonight the other semi final of the EUFA Euro 2008 takes place. It’s Spain against Russia, with Spain as favourite. But they didn’t win a Championship since 1964. What do they need to win? In this Spanish video, Nike takes the Magnificent Five (Torres, Iniesta, Ramos, Puyol & Fabregas) from Spain to beat the prejudice.

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The Secret Location

on June 20, 2008 by Mark Comments

Nice timewaster for a friday afternoon. This self-promotion for an interactive production company sucks you into an entertaining and interactive story about a men who’s looking for The Secret Location. With this movie, the company proofs their ambition to tell thrilling and interactive stories. Enjoy. via

The Right Code

on June 18, 2008 by Mark Comments

This is not exactly new but if you haven’t seen it yet it’s very funny. The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.

Cannes… Who????

on June 17, 2008 by Mark Comments

Ok the Cannes Cyber shortlist is out. Who’s going to win the Grand Prix this year? Got milk tonight or need to fight for a kiss before bed, just remember I have 3 halos while walking around my Ikea kitchen but you may want to Simpsonize me if I am wrong. What do you think?? Maybe a Stella to think about it all… or not.

When I Grow Up?

on June 12, 2008 by Mark Comments

Greenpeace has a sort of viral that asks the question “What do you want to be when you grow up?” Reminds me of the funny Monster.com ad from a while ago but has a much more serious message.

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