On October 4th 2008, the Volvo Ocean Race will start off again in Alicante, Spain. Volvo, head sponsor of the global sailing event, just launched RUSH, a cool interactive film game to promote the event – and offcourse some of their Ocean Race car models.
Check this weirdness out video
Droga5 and Sarah Silverman have thrown their hats in the fierce political furnace that is the 2008 Presidential Election. Pro-Obama Jewish voters have organised to mobilise young Jews to go to Florida to convince their grandparents to vote for Obama. The Jewsvote.org campaign is called the “The Great Schlep” and stars Sarah Silverman. Droga5 produced the video.
The Best Ads site has launched their new podcast available via iTunes and it seems to be going off! Maybe because it’s free… On day three the BestAds Podcast has made an impression up to #1 on the top video podcasts in Australia and #2 in New Zealand and #15 in the UK and #90 in the USA. I guess podcasting the world’s current best ads has appeal to the ad folk who catch trains etc to work everyday…
Check it out here.
To celebrate’s it’s 30 year anniversary, Diesel throw’s a Dirty 30 party in 17 cities around the world. To promote the party, a 70′s style porn movie has been re-edited into.. well, see for yourself
The new Nintendo Wii game ‘Wario Land – Shake It’ is taking it’s shaking very seriously. The game is controlled by shaking the Wii, which is nicely translated into the promotional website (shake buttons to load). But even better is the YouTube channel for the game. We’ve seen similar concepts, but this is a YouTube’s first. See for yourself!
Just launched – A funny ad for Carlton Mild in Australia. The beer is mid-strength so you can stay longer at the pub drinking with your mates… well I am sure we have all seen this, been apart of it or been at the wrong end of this situation. VERY AUSTRALIAN!
Lingerie brand Agent Provocateur just released “the most scandalous experience ever seen on a AP website”.
The interactive advermovie (or something like that) consists of a full browser movie, which leads you into a dark castle, full of mistresses in sexy underwear.Your mission is to save a virgin by making the right choices. A really great way of showing new products while entertaining the visitor. Similar to AXE’s Let The Game Continue, but one step further. Well done. The agency is Hi-Res.
In Holland, this very odd TV commercial is making its way around the web, while it hasn’t been on TV yet. In a typical Dutch setting, a cow judges cars that drive by. The Volkswagen Golf and Ford Focus are boo’ed away. But for the Fiat Bravo, the cow has something else to say. See for yourself:
A year ago, a Tiger Woods PGA Tour 08 player posted a video on YouTube showing a new feature of the game: the Jesus shot. In the Jesus shot you see Tiger Woods hitting the ball while standing on water. Right now an EA Sports reaction pops up in which we see the real Tiger respond. Nice to see how EA Sports follows and reacts on consumer generated content around their brands.
Samsung just launched an online campaign to promote the supposed iPhone killer, the Samsung Instinct. First there is a campaign website including a fun product placement programm. But more innovative is the interactive short movie ‘Follow Your INSTINCT’, which can be watched on YouTube only. The movies are connected through YouTube annotations, which makes it the first commercial use of annotations I’ve seen so far. Pretty cool, simple and interactive.
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