Agency Fallon London once again managed to create a lot of buzz around an upcoming Sony commercial. This time they used foam in the streets of Miami to create an unreal scene. The commercial is for Sony’s digital camera’s. The commercial is out there now and will be aired worldwide.
In Holland, New York Pizza launched a series of commercials to promote their quality pizza’s. Responsible agency Selmore came up with some fun spoofs on Italian Mafia movies like Scarface. Great timewasters on this lazy friday.
Lynx have made male soap use a crime in Australia and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel. The website launches with a contest where guys can dob in mates who use soap, posting their friends on the wall of shame. It also features a 2 minute web film showing the squad in action.
Following the successful and multi award winning Nissan Qashqai ‘skateboard’ commercial, the car manufacturer just released the sequel. In this new ad the city literally comes to live with urban titans testing the Urban Proof statement. Pretty cool, if you ask me. There are also a making off and some interviews available. Agency is TBWA\London.
Fila has produced a cool short online film, featuring its ambassadors Danny Dyer and Tamer Hassan. The film starts as a typical British gangster film, but turns out to be a promotion for Fila’s Centre Court pre-distressed trainers. The film is produced by Red Bee Media.
Last Friday the Australian Interactive Awards were held and HOST won the Best of the Best. It was a great site that allowed users to message friends/siblings in Oz to go home for a visit. The site integrated with outdoor billboards where New Zealander’s live in Oz.
Sorry, this one is one of us, but I have to talk about it as we’ve spent so much time working on this lately…
Last year, One Show asked us to develop the image for their Interactive competition in 2008. As you may know, fighters have replaced Mariachis as the new mexican cliche and we tried to create a game with some mexican flavor, a bit nasty and that served as a place of reunion for designers, developers, creatives, art directors, etc. trying to have some fun and blood.
Once upon a time in the West… Toke Nygaard from K10K got his laptop broken, and so it was that the entrance to the portal became a page with a picture of that broken laptop and asking people to collaborate so that he could buy a new one… and he got it!
And then there’s the story of the guy who, exchanging things, turned a red clip into a house. Last year, John Grden from Rock On Flash and core member of the Papervision 3D team asked something similar so that he could work on improving the performance of the famous 3D engine on a Mac, and it only took a couple of weeks to get the money through Paypal. In the end, these situations follow the same pattern, some kind of “together we can”, that now has been blended with these viral times of us.
Another great Axe campaign, this time from Mexico.
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