Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Mark

Bumllionaire

on March 3, 2008 by Mark Comments

Once upon a time in the West… Toke Nygaard from K10K got his laptop broken, and so it was that the entrance to the portal became a page with a picture of that broken laptop and asking people to collaborate so that he could buy a new one… and he got it!

And then there’s the story of the guy who, exchanging things, turned a red clip into a house. Last year, John Grden from Rock On Flash and core member of the Papervision 3D team asked something similar so that he could work on improving the performance of the famous 3D engine on a Mac, and it only took a couple of weeks to get the money through Paypal. In the end, these situations follow the same pattern, some kind of “together we can”, that now has been blended with these viral times of us.

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Axe Pulse Tester

on February 28, 2008 by Mark Comments

Another great Axe campaign, this time from Mexico.

Split the Risk

on February 27, 2008 by Mark Comments

A refreshing Dutch online video game to raise awareness among youngsters for the risks they might take. The game checks how in control you are by sending out subliminal messages during intense videos about daily life situations. Remember the words and you can head to the next of five levels.

The game is part of a bigger campaign that includes a TV show on Dutch MTV channel TMF. Responsible agency is NOISE.

KLM: Stop the Hassle

on February 27, 2008 by Mark Comments

KLM Royal Dutch Airlines recently launched a Pan-European campaign called ‘Stop The Hassle‘. The micro-website, based on a ‘user generated content’ concept, should raise awareness around KLM.com and their hassle-free service. You can see the teaser video below. Responsible agency is TribalDDB. The campaign is not really my cup-of-tea, but I can imagine that some people can’t wait to share their hassles. What do you think? Please leave your opinion in the comments.

Old School Virals Return

on February 26, 2008 by Mark Comments

In a return to old school virals ActionAid UK, have launched a viral campaign that allows their supporters to digitally dress up and make their own animation. It is designed to drive sign-ups to the ActionAid WhoPays? campaign, which is looking to put pressure on the government for tighter regulation of how UK supermarkets deal with producers in developing countries.

The viral, featuring comedians Bill Bailey and Katy Brand, encourages people to get involved by uploading a photo of themselves, and dressing up as a banana, cashew nut or pear for a fight (in the style of their choice) with some supermarket trollies! The activity was conceived by digital creative agency Nonsense

Inside North Kingdom

on February 25, 2008 by Mark Comments

So, i guess this is my first post here, thanks Martina… and hi mom! Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video about how’s the life inside North Kingdom:

colmeia na gringa | estocolmo | episodio 1 from eduardo camargo on Vimeo

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The Coke Zero game

on February 21, 2008 by Mark Comments

CocaCola raised the bar for campaigns around UEFA’s Euro 2008 football championships with The Coke Zero Game in Germany. It’s a huge and impressive video advergame full of girls, fire, cars and adrenaline.

Responsible agency North Kingdom, known for many award winning projects, announced the game as one of their biggest projects ever. A special page on the North Kingdome site provides insides, a gametrailer and a countdown to the English version. But if I were you, I would instantly go for the German version!

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Beatboxing with Tele2

on February 18, 2008 by Mark Comments

Surprisingly fun sampler concept for Tele2 in Sweden. An almost real dog is beatboxing and you can tell him what to do. This results in your own doggy style beatbox. It’s in Swedish, but you will get the message. Agency is Forsman & Bodenfors.

Ikea and Bedrooms

on February 14, 2008 by Mark Comments

I LOVE this site… it’s been done so well I have little to say other than check it out. It’s wickedly good. It by Forsman and Bodenfors.

The Interactive Fan

on February 12, 2008 by Mark Comments

The football finals are in full swing in Australia and Sydney FC has come up with a novel way to get fans into the spirit. Using the 90 minutes, 90 emotions brand campaign idea as inspiration, they used actors to bring to life the various emotions fans go through when watching football in popular Sydney and Brisbane public spaces. He even ran into the Free Hugs guy…

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