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Author Archives: Mark

The Right Code

on June 18, 2008 by Mark Comments

This is not exactly new but if you haven’t seen it yet it’s very funny. The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site.

Cannes… Who????

on June 17, 2008 by Mark Comments

Ok the Cannes Cyber shortlist is out. Who’s going to win the Grand Prix this year? Got milk tonight or need to fight for a kiss before bed, just remember I have 3 halos while walking around my Ikea kitchen but you may want to Simpsonize me if I am wrong. What do you think?? Maybe a Stella to think about it all… or not.

When I Grow Up?

on June 12, 2008 by Mark Comments

Greenpeace has a sort of viral that asks the question “What do you want to be when you grow up?” Reminds me of the funny Monster.com ad from a while ago but has a much more serious message.

Read At Work

on June 11, 2008 by Mark Comments

These days people spend far too much time in front of their computers working and not enough time reading books. So New Zealand Book Council asked Colenso BBDO Auckland to find a fun new way to make books more accessible and to encourage people to fall in love with reading again. They figured that surely people would rather read books than do work. So they created a site to disguise books as every day office computer documents.

You can now read classics by George Orwell through to modern short stories on any computer, at any time, without anyone ever knowing. Especially at work, where your boss and co-workers will be none-the-wiser. And all these books are housed at our equally disguised online library, which is designed to look identical to a Windows desktop.

Forget it

on June 10, 2008 by Mark Comments

I’ve seen overlays like this before but not as targeted. A good use of the medium to show the message.

City Life

on June 4, 2008 by Mark Comments

I really HATE left/right scrolling but this one I loved because it’s done so well. So simple.

Offset the Evil

on June 3, 2008 by Mark Comments

Sega’s new title Condemned 2 is a brutally horrific game. You’ll commit all kinds of unspeakable murderous acts and you’ll see things you wish you hadn’t. The experience could well leave your soul in tatters.

That’s why Sega is doing its moral duty and allowing people to offset the evil, whether singing along with the sickly sweet Saturday-morning cartoon songs or playing the games on the site. By offsetting the evil you can reduce your sin footprint just enough to re-visit the scarring black horrors of Condemned 2 once more.

Kobe jumps

on May 28, 2008 by Mark Comments

Following a tradition of “sure it’s a fake but wft” videos (i remember, right now, Ronaldinho’s and Lebron James’) presenting sports megastars now it’s the turn of (for me) the best basketball player over the court right now: Kobe Bryant.

Read more…

The Gruen Transfer

on May 28, 2008 by Mark Comments

Over the last few weeks Three Drunk Monkeys, Sydney has aired the first ‘advertising campaign’ on the Australian ABC. The campaign is part of the promotional drive for The Gruen Transfer. The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format. The campaign features 9 x 30 second hoax ads promoting fake brands Gruen Beer, Gruen Bank and Gruen Beauty. The Gruen Transfer website allows viewers and the general public to create their very own Beer, Bank and Beauty commercials. Teaser Ad

“Making of” Ad

Tree People

on May 27, 2008 by Mark Comments

Now it’s been a mad year for everyone rushing to get on the “green” wagon, but this site does it really well. It’s a website created by Genesis Energy for New Zealanders who want to help the environment. It’s different because it reveals how small lifestyle changes can have an impact on the real world. You start by adopting a tree. When you make small changes to your lifestyle your tree grows. When you encourage others and they make changes your tree grows even more.

You can choose your type of tree. Your tree is part of a virtual forest and a nationwide community. You can see what Pledges your friends are doing, join a group, give gifts to trees owned by other people, and win prizes.

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