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Author Archives: Mark

Read At Work

on June 11, 2008 by Mark Comments

These days people spend far too much time in front of their computers working and not enough time reading books. So New Zealand Book Council asked Colenso BBDO Auckland to find a fun new way to make books more accessible and to encourage people to fall in love with reading again. They figured that surely people would rather read books than do work. So they created a site to disguise books as every day office computer documents.

You can now read classics by George Orwell through to modern short stories on any computer, at any time, without anyone ever knowing. Especially at work, where your boss and co-workers will be none-the-wiser. And all these books are housed at our equally disguised online library, which is designed to look identical to a Windows desktop.

Forget it

on June 10, 2008 by Mark Comments

I’ve seen overlays like this before but not as targeted. A good use of the medium to show the message.

City Life

on June 4, 2008 by Mark Comments

I really HATE left/right scrolling but this one I loved because it’s done so well. So simple.

Offset the Evil

on June 3, 2008 by Mark Comments

Sega’s new title Condemned 2 is a brutally horrific game. You’ll commit all kinds of unspeakable murderous acts and you’ll see things you wish you hadn’t. The experience could well leave your soul in tatters.

That’s why Sega is doing its moral duty and allowing people to offset the evil, whether singing along with the sickly sweet Saturday-morning cartoon songs or playing the games on the site. By offsetting the evil you can reduce your sin footprint just enough to re-visit the scarring black horrors of Condemned 2 once more.

Kobe jumps

on May 28, 2008 by Mark Comments

Following a tradition of “sure it’s a fake but wft” videos (i remember, right now, Ronaldinho’s and Lebron James’) presenting sports megastars now it’s the turn of (for me) the best basketball player over the court right now: Kobe Bryant.

Read more…

The Gruen Transfer

on May 28, 2008 by Mark Comments

Over the last few weeks Three Drunk Monkeys, Sydney has aired the first ‘advertising campaign’ on the Australian ABC. The campaign is part of the promotional drive for The Gruen Transfer. The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format. The campaign features 9 x 30 second hoax ads promoting fake brands Gruen Beer, Gruen Bank and Gruen Beauty. The Gruen Transfer website allows viewers and the general public to create their very own Beer, Bank and Beauty commercials. Teaser Ad

“Making of” Ad

Tree People

on May 27, 2008 by Mark Comments

Now it’s been a mad year for everyone rushing to get on the “green” wagon, but this site does it really well. It’s a website created by Genesis Energy for New Zealanders who want to help the environment. It’s different because it reveals how small lifestyle changes can have an impact on the real world. You start by adopting a tree. When you make small changes to your lifestyle your tree grows. When you encourage others and they make changes your tree grows even more.

You can choose your type of tree. Your tree is part of a virtual forest and a nationwide community. You can see what Pledges your friends are doing, join a group, give gifts to trees owned by other people, and win prizes.


on May 22, 2008 by Mark Comments

Australia plays Ghana in a friendly exhibition match this weekend in Sydney. Unfortunately there aren’t too many Ghana folk in Sydney so they have come up with a odd way to search for the missing H.

Beck’s goes blogging

on May 19, 2008 by Mark Comments

Inbev’s global beer brand Beck’s is about to start a blog on their international homepage. They don’t have a blogger yet, so they are now looking for “the ultimate, offbeat columnist with an uncompromising point of view who can connect and interact with consumers in the digital world” . Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy ‘Different by Choice’. The full job offer can be found on

Read more…

Bob Ross is back

on May 15, 2008 by Mark Comments

In the Netherlands, the Nobel Foundation matches young creatives with charities and other non-profits. To reach those creatives, painting guru Bob Ross is brought back to live. He’s making a special painting with an important message.

Video is created by digital agency Pool (yes, that’s where I work and produced by Comrad.

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