Inbev’s global beer brand Beck’s is about to start a blog on their international homepage. They don’t have a blogger yet, so they are now looking for “the ultimate, offbeat columnist with an uncompromising point of view who can connect and interact with consumers in the digital world” . Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy ‘Different by Choice’. The full job offer can be found on becks.com.
In the Netherlands, the Nobel Foundation matches young creatives with charities and other non-profits. To reach those creatives, painting guru Bob Ross is brought back to live. He’s making a special painting with an important message.
Quite remarkable commercial from Philips, in which a man tells about his life as transvestite. “The toughest part about looking like a women is all the hair”, so says James, blessed with a nice pair of legs. “Being a man, I can’t take pain”. Of course, the Philips Satinelle Ice Epilator is there to help out. Find out more about the life of James (aka Karis) at the Philips site.
AXE Canada just released a new commercial to promote the exclusive ‘AXE Cottage’. As we can see on the website, this cottage is full of women, but there’s a lack of men. And that’s where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!
A video clip that’s an ad… Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single ‘All I need’, from Radiohead’s critically acclaimed latest album ‘In Rainbows’, became a perfect fit for the idea behind the human trafficking message. The video clip was created to raise awareness of exploitation and human trafficking in developing countries.
Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The ‘Take It To The Next Level’ commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.
I love this ad – done in Australia for Schweppes. If that’s how it explodes when pouring the stuff into your glass then I am getting some!
Greenpeace just released an interesting spoof on the popular Dove Onslaught commercial. (on)Slaughter reminds us that “Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia’s rainforests.” Read here what Greenpeace has to say about Unilever.
Update: There is also a Dutch version available
Agency Fallon London once again managed to create a lot of buzz around an upcoming Sony commercial. This time they used foam in the streets of Miami to create an unreal scene. The commercial is for Sony’s digital camera’s. The commercial is out there now and will be aired worldwide.
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