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Author Archives: Mark

Say a prayer

on November 14, 2007 by Mark Comments

EA Games has launched a tease site for the new game, Crysis, a next-generation PC first-person shooter. The site is very dark and mysterious as you weave your way around (walkthrough-style) using your arrow keys to discover the portals that transport you into a scene from the real game. I like the way that game developers are starting to “show” you the experience of the game instead of “telling” you about it. I found this site to be really easy to use and I got the point straight away. You can click through to the EA site for more info on the game itself.

The Wonderbra effect

on November 12, 2007 by Mark Comments

I keep being confronted with great Wonderbra ads. Remember this one, and this one, and what to think of the print ads? All from 2007. Last week we had a nice spoof on Cadbury’s drumming gorilla. And now the latest one rolled in. Is it just the product or is it the creativity of the agencies behind? You tell me!

Viral video showcase

on November 1, 2007 by Mark Comments

In their latest newsletter, global seeding agency GoViral released an interesting viral video showcase. Since I had a share in putting together this list, I’m more then willing to point you at the downloadable pdf version “12 months, 20 global brands, 27 pieces of branded content. As we are approaching end of the year and 2008 is in the planning we found it worth this time around to present a ‘viral video showcase’ with premium brands and viral campaigns from all of last year.”

Ground level mapping

on October 30, 2007 by Mark Comments

This is very cool. Using home-grown technology, a Chinese firm has upstaged the likes of Google and Microsoft with a mapping service featuring 360-degree street-level imaging of extraordinarily high resolution. The service, which is similar to features found on Google’s and Microsoft’s online mapping sites, presently covers eight Chinese cities – including the capital Beijing and Shanghai. I can only imagine the advertising oportunities eg overlaying messages onto billboards etc The company behind the technology, Shanghai-based Easypano Holdings, is working on expanding the coverage of its City8 website to another 12 cities by the end of the year. It’s part of a trend in online mapping towards providing users with ground-level shots to complement the satellite and aerial imaging that is already widely available.

Read more…

EU starts NicoMarket

on October 25, 2007 by Mark Comments

Today, the European Union started an interesting anti-smoking campaign. Via NicoMarket.com several spoof products, which will stimulate the negative side effects of smoking, are promoted. My personal favourite is NicoClean, a face cream enriched with tobacco extracts. “With Nicoclean, you can add ten years to your look in less than one week.” Campaign is planned by Isobar, created by Ligaris and seeded by GoViral.

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Andys

on October 17, 2007 by Mark Comments

Meet your maker…or breaker. The Andy’s new site gives your best creative a thumbs up or down. With the ‘Instacritique Work System’. the 2008 International Andy’s pits your best spot against five of the best creative judges in the arena–namely Alex Bogusky, TBWA’s Gerry Graf, la comunidad’s Jose Molla, DDB’s Bob Scarpelli, Mother London’s Mark Waites–and not to mention, an average man on the street. Creatives simply upload their work into the system, select from five facets of motivation – Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me – -select their judge of choice and click on the “I’m Ready” button to see how they fare.

MTV NZ Promax GOLD

on October 11, 2007 by Mark Comments

We just won the GOLD award at Promax for our MTV NZ launch! It was a little while ago and such a fun shoot that I’d love to share with you. We also had a really cool site that supported the campaign that unfortunately is not live anymore Hope you like the TVC anyway.

Sony Bravia: Pyramid

on October 10, 2007 by Mark Comments

A fourth Sony Bravia commercial just popped-up. Quite unexpected, since the buzz around Play-Doh is still on and we’ve had no teasers, making-offs or whatever to heat up the fire. Rumour goes that this is a local version for Egypt, made by Y&R.

Bravia Bunnies

on October 5, 2007 by Mark Comments

Sony Bravia has launched their latest TVC called Play-Do which is a massive undertaking using a mountain of Play-Doh and stop animation. I really like it and think that it’s a clever campaign addition to Balls and Paint. Fallon were the creative agency.

Silicon Commander

on October 5, 2007 by Mark Comments

Intel Hong Kong, via MRM has built a pretty cool online game. Step into a futuristic era where technology is all-encompassing and Silicon is the lifeblood for any and all operations. You are the Superuser… An administrator holding unlimited access privileges within your base of operations, the Domain. Your mission? From your Control Center, you command a fleet of intelligent robots known as Clients who gather Silicon and help you do battle. Some are enabled with advanced technology giving you enhanced manageability, improved security and better performance. Agents of Chaos, including viruses, hackers and spyware are targeting your Clients and affecting your daily routines. Do you have the IT know-how and managerial skills to handle your fleet, control your budget and maximize productivity to gather more Silicon than the competition? I didn’t but had a lot of fun giving it a go.

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