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Author Archives: Mark

The Gruen Transfer

on May 28, 2008 by Mark Comments

Over the last few weeks Three Drunk Monkeys, Sydney has aired the first ‘advertising campaign’ on the Australian ABC. The campaign is part of the promotional drive for The Gruen Transfer. The show takes viewers inside the world of the advertising industry and stars many notable industry personalities in a panel format. The campaign features 9 x 30 second hoax ads promoting fake brands Gruen Beer, Gruen Bank and Gruen Beauty. The Gruen Transfer website allows viewers and the general public to create their very own Beer, Bank and Beauty commercials. Teaser Ad

“Making of” Ad

Tree People

on May 27, 2008 by Mark Comments

Now it’s been a mad year for everyone rushing to get on the “green” wagon, but this site does it really well. It’s a website created by Genesis Energy for New Zealanders who want to help the environment. It’s different because it reveals how small lifestyle changes can have an impact on the real world. You start by adopting a tree. When you make small changes to your lifestyle your tree grows. When you encourage others and they make changes your tree grows even more.

You can choose your type of tree. Your tree is part of a virtual forest and a nationwide community. You can see what Pledges your friends are doing, join a group, give gifts to trees owned by other people, and win prizes.


on May 22, 2008 by Mark Comments

Australia plays Ghana in a friendly exhibition match this weekend in Sydney. Unfortunately there aren’t too many Ghana folk in Sydney so they have come up with a odd way to search for the missing H.

Beck’s goes blogging

on May 19, 2008 by Mark Comments

Inbev’s global beer brand Beck’s is about to start a blog on their international homepage. They don’t have a blogger yet, so they are now looking for “the ultimate, offbeat columnist with an uncompromising point of view who can connect and interact with consumers in the digital world” . Interesting point is that they are not looking for a corporate blogger, but a person that will give a personal view on news, people and ideas that match the brands philosophy ‘Different by Choice’. The full job offer can be found on

Read more…

Bob Ross is back

on May 15, 2008 by Mark Comments

In the Netherlands, the Nobel Foundation matches young creatives with charities and other non-profits. To reach those creatives, painting guru Bob Ross is brought back to live. He’s making a special painting with an important message.

Video is created by digital agency Pool (yes, that’s where I work and produced by Comrad.

Philips: The life of James

on May 13, 2008 by Mark Comments

Quite remarkable commercial from Philips, in which a man tells about his life as transvestite. “The toughest part about looking like a women is all the hair”, so says James, blessed with a nice pair of legs. “Being a man, I can’t take pain”. Of course, the Philips Satinelle Ice Epilator is there to help out. Find out more about the life of James (aka Karis) at the Philips site.

The AXE Cottage

on May 6, 2008 by Mark Comments

AXE Canada just released a new commercial to promote the exclusive ‘AXE Cottage’. As we can see on the website, this cottage is full of women, but there’s a lack of men. And that’s where the AXE buyer comes in. He can win a trip to the cottage, together with his buddies, and help all these lovely ladies out. Nice!

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An ad or a video clip? Whatever it is it’s cool

on May 1, 2008 by Mark Comments

A video clip that’s an ad… Sydney agency colman rasic carrasco has just launched a music video for top UK band Radiohead. The single ‘All I need’, from Radiohead’s critically acclaimed latest album ‘In Rainbows’, became a perfect fit for the idea behind the human trafficking message. The video clip was created to raise awareness of exploitation and human trafficking in developing countries.

Nike: Take It To The Next Level

on April 29, 2008 by Mark Comments

Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The ‘Take It To The Next Level’ commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.

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Schweppes Balloons

on April 25, 2008 by Mark Comments

I love this ad – done in Australia for Schweppes. If that’s how it explodes when pouring the stuff into your glass then I am getting some!

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