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Author Archives: Mark

Shave Everywhere 2

on November 27, 2007 by Mark Comments

Philips has launched the second version of their successful site shaveeverywhere.com . It’s a completely different approach to the first version and concentrates on the Second Puberty & You theme. A lengthy intro video shows a businessman in his bathroom who discovers a long hair coming out of his nose and he freaks out. It’s funny to start with but gets a bit tedious after a while. The gags are also not that new or funny.

An online pamphlet, using cartoon animation, goes on to describe the effects of second puberty and how to overcome it – using the Philips products of course.

I found this site to be useful in explaining the product benefits but also feel like it falls short of the originality of the first version.

Mr. T goes WoW

on November 22, 2007 by Mark Comments

Once again we see former A-team member Mr. T in an advertisement. This time he appears in a World of Warcraft TV Commercial playing as a Night Elf warrior with a mohawk. It’s bizarre to see how popular this video is. While being released yesterday it already got over 150 copies on YouTube. Update: William ‘Captain Kirk’ Shatner is also playing WoW Via

Intel gets cool

on November 19, 2007 by Mark Comments

Intel (for me anyway) has never been top of my mind for cool interactive executions. Well I am now re-thinking as this brand new site from MRM in Hong Kong is really, really cool. The animations are very nice and the journey they lead you through is all fun and worth the wait… I wanted to get to the next level just to see the animations.

The previous silicon game they did got given the Adobe global “site of the day” award last Thursday so they are doing something right. Thanks for the tip Jeremy. Keep going MRM HK – great to see you pushing a big IT company into big online ideas…

Say a prayer

on November 14, 2007 by Mark Comments

EA Games has launched a tease site for the new game, Crysis, a next-generation PC first-person shooter. The site is very dark and mysterious as you weave your way around (walkthrough-style) using your arrow keys to discover the portals that transport you into a scene from the real game. I like the way that game developers are starting to “show” you the experience of the game instead of “telling” you about it. I found this site to be really easy to use and I got the point straight away. You can click through to the EA site for more info on the game itself.

The Wonderbra effect

on November 12, 2007 by Mark Comments

I keep being confronted with great Wonderbra ads. Remember this one, and this one, and what to think of the print ads? All from 2007. Last week we had a nice spoof on Cadbury’s drumming gorilla. And now the latest one rolled in. Is it just the product or is it the creativity of the agencies behind? You tell me!

Viral video showcase

on November 1, 2007 by Mark Comments

In their latest newsletter, global seeding agency GoViral released an interesting viral video showcase. Since I had a share in putting together this list, I’m more then willing to point you at the downloadable pdf version “12 months, 20 global brands, 27 pieces of branded content. As we are approaching end of the year and 2008 is in the planning we found it worth this time around to present a ‘viral video showcase’ with premium brands and viral campaigns from all of last year.”

Ground level mapping

on October 30, 2007 by Mark Comments

This is very cool. Using home-grown technology, a Chinese firm has upstaged the likes of Google and Microsoft with a mapping service featuring 360-degree street-level imaging of extraordinarily high resolution. The service, which is similar to features found on Google’s and Microsoft’s online mapping sites, presently covers eight Chinese cities – including the capital Beijing and Shanghai. I can only imagine the advertising oportunities eg overlaying messages onto billboards etc The company behind the technology, Shanghai-based Easypano Holdings, is working on expanding the coverage of its City8 website to another 12 cities by the end of the year. It’s part of a trend in online mapping towards providing users with ground-level shots to complement the satellite and aerial imaging that is already widely available.

Read more…

EU starts NicoMarket

on October 25, 2007 by Mark Comments

Today, the European Union started an interesting anti-smoking campaign. Via NicoMarket.com several spoof products, which will stimulate the negative side effects of smoking, are promoted. My personal favourite is NicoClean, a face cream enriched with tobacco extracts. “With Nicoclean, you can add ten years to your look in less than one week.” Campaign is planned by Isobar, created by Ligaris and seeded by GoViral.

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Andys

on October 17, 2007 by Mark Comments

Meet your maker…or breaker. The Andy’s new site gives your best creative a thumbs up or down. With the ‘Instacritique Work System’. the 2008 International Andy’s pits your best spot against five of the best creative judges in the arena–namely Alex Bogusky, TBWA’s Gerry Graf, la comunidad’s Jose Molla, DDB’s Bob Scarpelli, Mother London’s Mark Waites–and not to mention, an average man on the street. Creatives simply upload their work into the system, select from five facets of motivation – Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me – -select their judge of choice and click on the “I’m Ready” button to see how they fare.

MTV NZ Promax GOLD

on October 11, 2007 by Mark Comments

We just won the GOLD award at Promax for our MTV NZ launch! It was a little while ago and such a fun shoot that I’d love to share with you. We also had a really cool site that supported the campaign that unfortunately is not live anymore Hope you like the TVC anyway.

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