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Author Archives: Mark

AXE in Japan

on July 4, 2007 by Mark Comments

AXE (LYNX) has launched in Japan with all the pop and candy you could imagine. The website is a funny mash of video, branded entertainment and the good old AXE women we are all so used to by now. The lead women on the site are all of western appearance talking in Japanese which is a bit odd. Sections include the AXE NEWS, The AXERCISE and The Lesson (which explains the the Japanese what the AXE EFFECT is all about). I hate the background music but overall the site is loads of fun – even if I can’t understand any of it.

Simpsons Movie is coming

on July 3, 2007 by Mark Comments

Simpsons: the movie will hit theatres around the world, starting from July 27th 2007. The marketing machine around the movie is getting started and already brought some interesting stuff. Illegal Advertising points at the video below, in which the Statue of Liberty was ‘vandalized’ with a donut. Next up was AdAge pointing at the makeover of a dozen Canadian and US 7-Eleven supermarkets into Springfields Kwik-E-Mart. Ending up on the movie’s website, you can make your own Simpsons avatar, which is quite fun.

Nintendo Sex Education

on June 29, 2007 by Mark Comments

Nicole Kidman is using her DS for brain-training. Nice, but years ago Nintendo thought of a whole different kind of use for the console: sex education! Probably never made it any further than this (rare) demo, but that doesn’t make it less interesting. Watch and learn

Inside the Happiness Factory

on June 28, 2007 by Mark Comments

Silver Lion winning Coca-Cola commercial ‘Happiness Factory’ (from W+K Amsterdam) now opens it’s doors and gives you a ‘behind the magical scenes’ in this e-documentary. Some of the voices are done by actual Coca-Cola employees

What the SPAM!!??

on June 23, 2007 by Mark Comments

Not sure how long this site has been up but it is absolutely hilarious! I guess when you get to the stage that SPAM is at with its brand you just have to give in and poke some fun at yourself. They even have a SPAMmobile that is venturing around the USA delivering all the goodness of SPAM to the masses. It’s a pretty cool design and the videos have been really well scripted. In the SPAMFESSIONALS section there are “supposedly” user coments such as “I thought the SPAMMOBILE had wings. Because it’s an angel of deliciousness!” Too funny… I loved it. Check it out.

Let the games begin…

on June 18, 2007 by Mark Comments

Cannes has begun for this year. So what are your choices for the gold Cyber’s? My guess is that this year a Cyber choice will be the Best of Show. Given the surge within our industry towards interactive and digital the judges (and the whole event itself) can’t be seen as “old school”. Well it’s just my opinion…

Not So Shiny

on June 15, 2007 by Mark Comments

What do you all think about Apple’s new site? They’ve moved away from the excessively copied shiny plastic lolly aesthetic which was cool (once upon a time). The graduated reflective buttons that they used are gone and it’s back to the basics of usability. NICE!! I am so glad to see a “design leader” revert to the simplicity of good function, fast download speeds and limited animations whilst still displaying a lovely design interface. I like it. Do you?

Welcome Snoop

on June 6, 2007 by Mark Comments

Looks like MTV are cashing in on the recent government rejection of Snoop into Australia. It seems as though he is going for full Australian citizinship. This looks like the teaser so can’t wait for the full campaign… then again – imagine Snoop as an Australian!!

Your consumer cannot be found

on May 30, 2007 by Mark Comments

While Mark is looking for ground-breaking and usable agency websites, Shedwa points at this great example. At first glance you think the page cannot be found, but a second look learns you so much more. The connection to your consumer cannot be found. Read further and you’ll see how simple and strong an agency message (and website) can be. Kudos for Westwayne!

Agency sites try too hard…

on May 29, 2007 by Mark Comments

Have you noticed that 99% of major global agencies (and I mean the big five groups – not the independant agencies)have bad sites or a holding-page or nothing at all… I find it weird that as agency folk we don’t always put forward our best work on our own sites (from a design/execution perspective). I know, I know – we are all too busy working on cool work for clients which actually pay the bills but I just wish that one MAJOR agency network would break free and really do a site that is worthy of a global award in its own right or at least get big respect from the peer community for pushing it hard whilst keeping some sense of usability. Check out the new site for tbwahakuhodo in Tokyo… it’s a monster/great amount of work they did, but it’s sooooo frustrating and hard to find anything you may want to look at as a prospective client. It’s cool, but I think it’s only for the “sake of cool”. Can anyone send an agency site that is both ground-breaking (design/tech) and usable from a (god forbid – client angle!!)?

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