In a return to old school virals ActionAid UK, have launched a viral campaign that allows their supporters to digitally dress up and make their own animation. It is designed to drive sign-ups to the ActionAid WhoPays? campaign, which is looking to put pressure on the government for tighter regulation of how UK supermarkets deal with producers in developing countries.
The viral, featuring comedians Bill Bailey and Katy Brand, encourages people to get involved by uploading a photo of themselves, and dressing up as a banana, cashew nut or pear for a fight (in the style of their choice) with some supermarket trollies! The activity was conceived by digital creative agency Nonsense
So, i guess this is my first post here, thanks Martina… and hi mom! Not a project actually, but days after the launch of the very impressive Coke Zero Game my good friend Paulo found this really nice video about how’s the life inside North Kingdom:colmeia na gringa | estocolmo | episodio 1 from eduardo camargo on Vimeo
CocaCola raised the bar for campaigns around UEFA’s Euro 2008 football championships with The Coke Zero Game in Germany. It’s a huge and impressive video advergame full of girls, fire, cars and adrenaline.
Responsible agency North Kingdom, known for many award winning projects, announced the game as one of their biggest projects ever. A special page on the North Kingdome site provides insides, a gametrailer and a countdown to the English version. But if I were you, I would instantly go for the German version!
Surprisingly fun sampler concept for Tele2 in Sweden. An almost real dog is beatboxing and you can tell him what to do. This results in your own doggy style beatbox. It’s in Swedish, but you will get the message. Agency is Forsman & Bodenfors.
I LOVE this site… it’s been done so well I have little to say other than check it out. It’s wickedly good. It by Forsman and Bodenfors.
The football finals are in full swing in Australia and Sydney FC has come up with a novel way to get fans into the spirit. Using the 90 minutes, 90 emotions brand campaign idea as inspiration, they used actors to bring to life the various emotions fans go through when watching football in popular Sydney and Brisbane public spaces. He even ran into the Free Hugs guy…
Adidas was founded in 1949 and named after its founder, Adi Dassler. Ever since the brand has been connected to global sports and lifestyle. Adidas is now the second largest sportswear manufacturer in the world. 180 Amsterdam just released an animated video that tells the pretty amazing story of the German shoe manufacturer Adi Dassler.
To promote the new football game FIFA Street 3, EA Games just released this cool new viral. It shows some high quality extreme football from Mexico. They sure used some 3D add-ons, but that doesn’t make it less interesting. Anyhow, it’s made by W+K Amsterdam and launched across Europe.
Animated short movies to promote your brand. It’s relatively new and can be, at least in terms of viral spread, very successful seeing Coca-Cola’s Happiness Factory and Wilkinson’s Fight For Kisses. KitKat France got the message and created their own animated short about a young office boy looking for the ultimate break.
Via Culture Buzz
FOXTEL in Australia has launched a new website to try and educate people on High Definition TV. Most HD sites are a mix of techie content and hard to understand diagrams. The Foxtel concept is all about entertainment with some deeper content for the techies should they want it. It’s all about the pixels on your screen and how they are freaking out with the impending loss of space once HD arrives.
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