Digital advertising and marketing: only the best ideas worldwide, since 2003

Author Archives: Mark

NOTHING to hide

on May 16, 2007 by Mark Comments

Very amazing client to let this one through… in fact it supposedly is the client who is the star. The green screen streams are a bit average in transition but it at least brings “nothing” into the mainstream. In their own words “elave commissioned this risque eye-catching method of communicating the serious message that elave has no worrying chemicals in its formulations and therefore ‘nothing to hide’. ”

I’m not sure how many clients will follow this angle for the sake of “hits” but it will be interesting to see…

Historical cyber riot around HD DVD key

on May 3, 2007 by Mark Comments

You must have noticed some of the buzz around the leaked and widely distributed secret HD DVD key. This string of 32 digits and letters in a specialized counting system is used by the technology and movie industries to prevent piracy of high-definition movies. Someone found and posted the key on digg.com and, together with thousands of internet users, caused a worldwide internet riot. A huge moment in internet history, if you ask me. BBC, CNN, ABC and NYTimes covered the story and started discussions about user generated content, copyrights and online riots. Meanwhile, nobody couldn’t prevent that the code is still outhere. Everywhere. Read further on BoingBoing for great coverage.

For review: SecretFInal.com

on April 26, 2007 by Mark Comments

While Martina is enjoying here spring break, I’m going to do a little experiment here on Adverblog. I would like to invite you to review the latest Heineken campaign: secretfinal.com. The campaign is part of Heineken’s UEFA Champions League sponsorship. Visitors of the website are invited to engage and ‘launch’ themselves all around the world, in order to win a trip to a secret location, where they can watch the Champions League final. Please leave your opinion in the comments. Thanks!

Get some nuts, you fool!

on April 25, 2007 by Mark Comments

If that isn’t good old Mr. T! While I thought he was retired long time ago, AMV BBDO London managed to dig him up and put him in a new online campaign for Snickers. Not very spectacular, but it is fun to see that T still looks and behaves pretty much the same.

Converse goes on USB

on April 16, 2007 by Mark Comments

Great geeky little online commercial for Converse shoes that starts to cause a lot off buzz. Even Engadget picked it up. Yes, it’s fake, but the idea attracts enough people to make it a success. Nice work.

Dutch SpinAwards announced

on April 7, 2007 by Mark Comments

The winners of the annual Dutch SpinAwards (interactive marketing awards) were revealed last Thursday. After selecting a shortlist of 37 ads out of over 300 entries submitted, the jury awarded a total of 13 SpinAwards – 6 gold and 7 silver. Among the golden Spin winners the impressive child suffering campaign (best online campaign) and the Feel Volvo C70 website (best website concept). Also a gold Spin for the Heineken Skypecast (innovation award) in which I was closely involved. Check all the winners on the SpinAward website (in Dutch).

Le Duel

on April 5, 2007 by Mark Comments

Probably inspired by the very viral Animator vs Animation, Club Internet released a surprising and entertaining campaign site that keeps your attention just long enough to get the commercial message. Club Internet sells Triple Play (Phone, TV, Internet) in France and is part of Deutsche Telecom.

First Joost commercial

on March 30, 2007 by Mark Comments

For those who did not hear about Joost yet (where have you been!), here’s a new commercial that explains it all.

Wonderbra is too big

on March 28, 2007 by Mark Comments

Marketing Alternatif points at in interesting scrolling ad display. The Wonderbra ad seems to be stuck. Brilliant idea or a broken display? I say brilliant idea..

The Viagra Twister

on March 27, 2007 by Mark Comments

Great print ad for Viagra (Pfizer) in Mexico. Responsible agency is Ogilvy & Mather. Via

Advertise here