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Author Archives: Mark

The Truth In Ad Sales

on January 5, 2007 by Mark Comments

At Cannes Film Festival 2001 we’ve seen the hilarious spoof on the advertising industry in the “Truth in Advertising” video. Now a similar video pops up. Get ready for “The Truth In Ad Sales”.

One Green Bottle

on December 21, 2006 by Mark Comments

Dutch Brewer Grolsch just launched a new green beer bottle. The introduction is backed by an online commercial inspired by the famous One Red Paperclip story. Good to see that more and more advertisers get inspired by remarkable online initiatives.

Year of the pig

on December 18, 2006 by Mark Comments

In Holland, New Years Eve is traditionally celebrated with loads of family fireworks. It’s also tradition that people ignore all safety precautions, which leads to hundreds of serious injuries, especially between the age of 10 to 19. To create awareness among these youngsters, a lot of confronting campaigns have been created over the years. But this year it’s different. The campaign is online and has a sarcastic taste: fictive character named Li-Kung Lee gives you safety precautions the Chinese way. For those who still don’t understand, the tagline in the video says: ‘Good luck in the year of the pig’.

On Toyota’s Mind

on December 12, 2006 by Mark Comments

Wondering what’s on Toyota’s mind? Or better, curious what goes on in the world of Toyota? Then go and check out their new brilliant Swedish website. Informative, but brought to you in a very pleasant en entertaining way. The animated site is made by NorthKingdom (definitly see the portfolio).

The Bulldog Hotel

on December 4, 2006 by Mark Comments

In Holland we’re used to young foreigners that come over to Amsterdam to get totally wasted. So is The Bulldog, a big and famous coffee-shop in our capital. To give their intoxicated costumers a save place to sleep they also run a hostel. And this is how they promote the hostel online. The video is directed by Peter Strange who made a clever combination of the famous wasted pictures and the stop motion trend.

Barca and Unicef commercial

on November 27, 2006 by Mark Comments

In September FC Barcelona officially agreed to donate about one and half million euros of it’s normal earnings to UNICEF every year. First result of this exceptional collaboration is a commercial in a bit to create awareness for UNICEF’s humanitarian aid programmes. The commercial will be broadcasted across five continents, 128 countries and 24 international TV networks.

Product experiments: Nike and Blendtec

on November 13, 2006 by Mark Comments

Nike just launched a new site for their golf balls. Nike Juice 312. It shows cool daily experiments (including men in white coats) in which the strength of the new balls is demonstrated. This campaign follows the recent success of the similar Will It Blend video’s from Blendtec. Are we seeing the birth of a new trend? update: and onther one!

Precognition marketing

on November 10, 2006 by Mark Comments

Yesterday our local H&M store (Amsterdam) started selling an exclusive Viktor and Rolf haute couture line. As expected, it was overcrowded with hysterical women trying to get as much items as possible. Some clever advertiser (I don’t want to spoil it) attended the opening and taped it. Great anticipation, but how do we call this..precognition marketing?

Dutch election marketing

on November 3, 2006 by Mark Comments

In Holland, elections are about to be held. Competing parties will do anything to get attention from their possible voters. This includes using the latest in (online) marketing. After some public appearances in Second Life and a TomTom voiceover, I just received this link. It’s a personalised viral (in Dutch, but you’ll get the message) from Social Party frontman Jan Marijnissen. Through the video (and a real textmessage) he asks for my help. Simple, friendly, clever and effective. Good job Jan. * At this point in the video I actually received that textmessage

Clone your Heineken

on October 24, 2006 by Mark Comments

Heineken Netherlands just launched a new TV commercial, backed by an online campaign. Overall theme is cloning. The online part takes this cloning very serious and makes it possible to actually clone beer products. Hold a can or a bottle in front of your webcam and it will be recognised and cloned. Pretty cool geek stuff. For those who wanna try, don’t get lost on the site – search for experiment 3 on the right side and follow the instructions (in Dutch).

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