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Author Archives: Mark

Ground level mapping

on October 30, 2007 by Mark Comments

This is very cool. Using home-grown technology, a Chinese firm has upstaged the likes of Google and Microsoft with a mapping service featuring 360-degree street-level imaging of extraordinarily high resolution. The service, which is similar to features found on Google’s and Microsoft’s online mapping sites, presently covers eight Chinese cities – including the capital Beijing and Shanghai. I can only imagine the advertising oportunities eg overlaying messages onto billboards etc The company behind the technology, Shanghai-based Easypano Holdings, is working on expanding the coverage of its City8 website to another 12 cities by the end of the year. It’s part of a trend in online mapping towards providing users with ground-level shots to complement the satellite and aerial imaging that is already widely available.

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EU starts NicoMarket

on October 25, 2007 by Mark Comments

Today, the European Union started an interesting anti-smoking campaign. Via several spoof products, which will stimulate the negative side effects of smoking, are promoted. My personal favourite is NicoClean, a face cream enriched with tobacco extracts. “With Nicoclean, you can add ten years to your look in less than one week.” Campaign is planned by Isobar, created by Ligaris and seeded by GoViral.

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on October 17, 2007 by Mark Comments

Meet your maker…or breaker. The Andy’s new site gives your best creative a thumbs up or down. With the ‘Instacritique Work System’. the 2008 International Andy’s pits your best spot against five of the best creative judges in the arena–namely Alex Bogusky, TBWA’s Gerry Graf, la comunidad’s Jose Molla, DDB’s Bob Scarpelli, Mother London’s Mark Waites–and not to mention, an average man on the street. Creatives simply upload their work into the system, select from five facets of motivation – Praise Me, Guide Me, Mock Me, Reject Me and Confuse Me – -select their judge of choice and click on the “I’m Ready” button to see how they fare.


on October 11, 2007 by Mark Comments

We just won the GOLD award at Promax for our MTV NZ launch! It was a little while ago and such a fun shoot that I’d love to share with you. We also had a really cool site that supported the campaign that unfortunately is not live anymore Hope you like the TVC anyway.

Sony Bravia: Pyramid

on October 10, 2007 by Mark Comments

A fourth Sony Bravia commercial just popped-up. Quite unexpected, since the buzz around Play-Doh is still on and we’ve had no teasers, making-offs or whatever to heat up the fire. Rumour goes that this is a local version for Egypt, made by Y&R.

Bravia Bunnies

on October 5, 2007 by Mark Comments

Sony Bravia has launched their latest TVC called Play-Do which is a massive undertaking using a mountain of Play-Doh and stop animation. I really like it and think that it’s a clever campaign addition to Balls and Paint. Fallon were the creative agency.

Silicon Commander

on October 5, 2007 by Mark Comments

Intel Hong Kong, via MRM has built a pretty cool online game. Step into a futuristic era where technology is all-encompassing and Silicon is the lifeblood for any and all operations. You are the Superuser… An administrator holding unlimited access privileges within your base of operations, the Domain. Your mission? From your Control Center, you command a fleet of intelligent robots known as Clients who gather Silicon and help you do battle. Some are enabled with advanced technology giving you enhanced manageability, improved security and better performance. Agents of Chaos, including viruses, hackers and spyware are targeting your Clients and affecting your daily routines. Do you have the IT know-how and managerial skills to handle your fleet, control your budget and maximize productivity to gather more Silicon than the competition? I didn’t but had a lot of fun giving it a go.

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Dove launches Evolution follow-up

on October 1, 2007 by Mark Comments

Following the success of the award winning Dove Evolution video, part of Dove’s Campaign for Real Beauty, Dove is now launching the follow up: Onslaught. It’s a short film featuring a young girl being bombarded with hundreds of images of female perfection, drawing attention to the need for a wider definition of beauty in society. The campaign is made by Ogilvy.

Sharp Aquos funky experience

on September 28, 2007 by Mark Comments

Now I know that cool sites come in all languages but I am totally amazed and suprised by this site from Japan. It is so cool and I do not understand it, which somehow makes it even more fun. It is in fact for a TV, but I don’t care – I just loved playing with all the cool actionscript and very funky design. Very nice. The agency is Hakuhodo i-studio.

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Sony’s Play Doh teaser

on September 27, 2007 by Mark Comments

The new Sony Bravia ad promises to be impressive again. And it should be, to top Balls and Paint. The 60 second spot, including 189 2ft bunnies and a 30ft giant rabbit, is shot in New York and will be constructed of approximately 100,000 stills. To warm up the audience, Sony released this teaser. Final spot will be released on October 5th. Via

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