Sony Bravia has launched their latest TVC called Play-Do which is a massive undertaking using a mountain of Play-Doh and stop animation. I really like it and think that it’s a clever campaign addition to Balls and Paint. Fallon were the creative agency.
Intel Hong Kong, via MRM has built a pretty cool online game. Step into a futuristic era where technology is all-encompassing and Silicon is the lifeblood for any and all operations. You are the Superuser… An administrator holding unlimited access privileges within your base of operations, the Domain. Your mission? From your Control Center, you command a fleet of intelligent robots known as Clients who gather Silicon and help you do battle. Some are enabled with advanced technology giving you enhanced manageability, improved security and better performance. Agents of Chaos, including viruses, hackers and spyware are targeting your Clients and affecting your daily routines. Do you have the IT know-how and managerial skills to handle your fleet, control your budget and maximize productivity to gather more Silicon than the competition? I didn’t but had a lot of fun giving it a go.
Following the success of the award winning Dove Evolution video, part of Dove’s Campaign for Real Beauty, Dove is now launching the follow up: Onslaught. It’s a short film featuring a young girl being bombarded with hundreds of images of female perfection, drawing attention to the need for a wider definition of beauty in society. The campaign is made by Ogilvy.
Now I know that cool sites come in all languages but I am totally amazed and suprised by this site from Japan. It is so cool and I do not understand it, which somehow makes it even more fun. It is in fact for a TV, but I don’t care – I just loved playing with all the cool actionscript and very funky design. Very nice. The agency is Hakuhodo i-studio.
The new Sony Bravia ad promises to be impressive again. And it should be, to top Balls and Paint. The 60 second spot, including 189 2ft bunnies and a 30ft giant rabbit, is shot in New York and will be constructed of approximately 100,000 stills. To warm up the audience, Sony released this teaser. Final spot will be released on October 5th. Via
I love football and was expecting Adidas’s new site to deliver some killer content. The problem for me on the site is the navigation. It’s just so non-intuitive and the rollovers on the “wheel” are really trying – just one little mouse movement off the subject and you lose the scene you wanted to look at. Shame as there is so much excitement around the wonderful game of football and this site just falls flat delivering it. A little video excitement of cool action would have been nice.
Using a helicopter designed for extreme conditions, Gnuf.com air-lifted huge dice, each over two meters tall and weighing half a ton, over a steep snow-packed slope in the mountains outside Nuuk, Greenland. By visiting Gnuf.com, users can view the film of the dice on their journey down the mountain and place a bet on the result, which will be revealed on October 23. Gnuf.com is (of course!!) an online gambling site.
This site by AKQA for the launch of Halo 3 is just AMAZING! It’s been created using a diorama (yes they actually hand built the entire set). It’s a completely immersive experience and one that I really, really enjoyed. I spent over an hour cruising through the landscape checking out all the detail. Be sure to check out the “making of” video while you are there as it’s quiet awesome to see the project come to life.
Stella Artois and Lowe Worldwide have launched a new site that takes a trip back in time to meet up with an eclectic host of characters and challenges, will you risk thwarting the gods of thunder in 1366 – or take on the 9 step pouring ritual to produce the perfect virtual pint? Just don’t fall off the edge of the world! There is so much content which has been very nicely shot and designed that you will spend ages checking it all out. You will discover the history, heritage and secrets behind the 650 years of quality brewing in Leuven – and indulge in challenges, games and a true cinematic experience. It’s a mash of flash, video and gaming which seems to work very nicely. I saved the beer from being stolen and was very happy with myself! The site will officially launch to the public on Tuesday.
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