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Author Archives: Martina

The Devil’s Chair

on August 27, 2013 by Martina Comments

The story of a cursed chair, the music of The Good, The Bad and The Ugly, and the reality that it’s always better to have a good insurance policy. Very nice short animation movie made in New Zealand reminds us with a bit of sense of humor that things in life can go wrong all of the sudden. Read more…

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Do nothing. And get a free beer

on August 26, 2013 by Martina Comments

I guess we are all getting tired of interactive vending machines, especially in the summer time, when it’s hot and we get lazier than ever. Smile here, do that, and get something in return… how demanding! So for once we welcome a beer that doesn’t ask for anything or, even better, it asks you to do nothing and get beer in return. An Amstel vending machine installed on the streets of Sofia invited consumers to stand still for three minutes, relax and take a break in order to enjoy a free beer. Read more…

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The subtitles hijack

on June 13, 2013 by Martina Comments

Here comes a fantastic, barely legal, example of disruptive (and free) media placement. The right message, at the right time, to the right audience. This is the winning trick of media planning and advertising, right?

Let me start from the beginning… All around the world when you live outside the US and you don’t have access to services like Netflix or iTunes, you download American TV series from pirate websites. Breaking the rules is the rule to get access to great fresh content without waiting for the episodes to be localized in your own language. However a lot of the people who download the shows in English don’t know the language well enough to understand what the heck they are saying on the screen. So they download translated subtitles in the form of .srt files. Read more…

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The Transformable Press Ad

on June 12, 2013 by Martina Comments

Transformers toys have the ability to transform themselves and become something else to adapt to the situation. For example, they can become a car or a fighter jet. And now also a transformable print ad. It’s a simple, apparently obvious, surely very smart idea by DDB Paris, who worked with paper artist Bertrand Le Pautremat to create the first print advertisement that using the origami technique can turn the magazine page into a robot ready for battle. Read more…

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Ice marketing is hot (and eco-friendly)

on June 12, 2013 by Martina Comments

Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron, but there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola and 7UP have both recently opted to use ice to bring some innovation into their product marketing. The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice. Read more…

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ChildLine: First Step

on June 11, 2013 by Martina Comments

For the victims of an abuse, I can’t even imagine how hard it must be to speak up, to pick up the phone and ask for help. ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people that, together with YCN Studio in London has created a powerful animated short video to encourage victims to overcome fear and feel comfortable about the process of speaking with a counselor about sexual abuse. Read more…

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What if Facebook existed in World War One

on June 10, 2013 by Martina Comments

Time to start talking about Cannes Lions potential winners. This one for me is a serious candidate: Facebook 1914. Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to fight for his life. Leon’s page featured eight months worth of content, and has been updated daily, telling the story live, for the past two months, using the images and the resources from the Museum of the Great War archive. Read more…

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GPS to get lost

on June 9, 2013 by Martina Comments

The Jeep is an iconic car. Freedom, discovery, adventure are just a few of the keywords that get usually associated with the model. The car is very popular in Argentina however, most of the 4×4 vehicles never cross the city limits. To help out Argentinians lacking the inspiration to get out of town, Jeep has created a fantastic a GPS add-on app that will get you “God knows where”, to discover 28 lost off-road spots in the country. Just push the button and start following the instructions. Read more…

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Aerobics for cats

on May 14, 2013 by Martina Comments

Jane Fonda would be proud of these cats. Planks, abs crunches, leg lifts, you name it. Work it Kitty offers a full aerobics routine to get your cat back in shape. I’m not a cat lover, and this is probably the first Web video I’ve ever watched featuring cats doing silly things, but I must say it’s hilarious. Read more…

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Uniball, if fonts could speak

on May 14, 2013 by Martina Comments

Ever wondered what message are you implicitly sending when you use Comic Sans as a font? To (inappropriately) quote McLuhan, I’d say the font is the message, and this series of videos for Uniball does an awesome job educating us on typefaces and messages tone of voice. Read more…

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