Author Archives: Martina

Introducing the new Nike+ experience

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Nike+ Training is your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun. Read more…

The Howling Football

This year you will hear often about Ukraine. The European Football Championship will kick off in a few months, and brands are already getting ready to win their battle on the advertising pitch. However brands are not the only ones who want to grab people’s attention. A German non-governmental organization for example, has a battle to win way before June. In Ukraine a lot of street dogs and cats have started being killed to make the country “cleaner” and ready to welcome hundred thousands of football tourists. Read more…

Inception Park, a roller coaster ride in Buenos Aires

I’m sure you will love Inception Park, a short video directed by Fernando Livschitz, which mixes pure genius, an apparent complete nonsense and wonderful photography. In a tribute to Christopher Nolan, Fernando of Black Sheep Films transformed Buenos Aires in an amusement park, with roller coasters flying above the streets and gigantic rolling cups coming in & out buildings. A lovely work. Enjoy the ride. Read more…

Audit your Friends. Visualize your relationships

Over the past year or so I’m sure you’ve seen dozen of social media related infographic. Most of them are pretty interesting and certainly very nicely done. But probably none of those is as beautiful and, I would say, intense, as this project by Colin Pinegar. Read more…

Marni at H&M by Sofia Coppola

One of the great things about H&M creating special collections with high-end fashion brands is that the advertising of such co-labs is usually as beautiful as the collection itself. The latest commercial has been directed by Sofia Coppola. Read more…

The notebook that became a love letter

Possibly one of the sweetest and nicest promo pieces for Valentine’s Day I’ve ever seen. And possibly a sign that the creative “war” between Field Notes and Moleskine has officially begun. After a lot of recent great videos by Moleskine, FN fights back with a lovely little artwork. Read more…

An annoying great work

As someone commented on Vimeo, this is an annoying great work. What happens to your brain when you get an email, an sms, a phone call, a Facebook message and two tweets all within about 5 seconds of one another? This creative re-interpretation of such event will show you. Read more…

OOH advergame by BMW

Very interesting interactive campaign by BMW in South Africa. For the launch of the new 1 series car, they’ve attracted and engaged consumers with a racing game projected on buildings and scaffoldings. The fun thing is that consumers had the chance to join the game by connecting their iPad to a dedicated Facebook app. Read more…

The VFX secrets of Boardwalk Empire

Get ready for some “wow”. Brainstorm Digital shares with the public (some) of the secrets of the visual effects in HBO’s hit series “Boardwalk Empire”. The images are pretty amazing, especially if watching the show you had no idea of the amount of computer graphics involved. What’s real? What’s CG? I bet your will never watch a TV series with the same eyes again.

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YouTube – One Hour Per Second

Google has launched a sweet little website and an animated video to visualize and put in context some of the incredible numbers of the video social network. Read more…