Digital advertising and marketing: only the best ideas worldwide, since 2003
Author Archives: Martina
Dove’s real (girly) beauty for men
Selling beauty products to men can sometimes be a super hard job, but I feel this video made in Brazil is playing with the perfect insight to pull the trigger. Brilliant work Ogilvy & Mather Brasil which managed to create a TVC for Dove Men + Care and, at the same time, an hilarious a spoof of most female shampoo commercials. Read more…
The WI-FI Poster
Most of us think the poster is a vintage, if not outdated media. But in Korea they recently came up with an idea that will probably make us change our minds. The WI-FI poster, or the Poster 2.0 is a traditional poster “pimped” and transformed into a wireless hotspot. The technology is embedded or, better, hidden behind the poster, and it’s automatically activated once a user approaches the hotspot prompting the user to connect to the open network that has the name of the movie that is being promoted. Read more…
The WWF deforested football field
The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Not a lot of people care about it, and for most of the people it is even quite difficult to relate to this horrible fact. But football is a powerful mean to get people’s attention (in Brazil and not only) and WWF played the card with an incredibly smart and attention grabbing idea. They digitally “hijacked” an international match of the Brazilian Women’s National team, executing a progressive visual transformation of the pitch from green to brown, and paying off the message at the end of the game with an explanation of the take-over and the link back to the WWF website. Read more…
Seat Surprise Taxi Fare
I’m a big fan of experience marketing, and I especially like it when agencies add a touch of wit and sense of humor to it. This case study we received from Germany does a pretty good job in exposing people to a Seat technology without even getting close to a boring explanation of the technical details nor the a painful sales pitch focused on reduced consumption. Read more…
Phantom Fire in slowmo
Time to start rethinking what HD slowmo means. The new Phantom Flex 4K camera system is still a prototype, but it’s impressing to see how it performs. See it in action in this amazing test shoot carried out by director Brendan Bellomo and cinematographer Greg WIlson together with the Hebron Fire Dept. and the Glastonbury Fire Dept. in Connecticut. Read more…
Mannequins turned into domestic abuse victims
Violence on women is a huge problem in Italy. Yes, we are in 2013, but my country is so terribly medieval when it comes to women’s discrimination and domestic abuse. And we still don’t do enough to condemn, prevent and report the problem. This is probably why I was particularly happy to see this initiative that British fashion brand Vivienne Westwood created at their flagship store in Milan last November. Women mannequins turned into domestic abuse victims. Right there, in the center of Milan’s fashion district, where everything is perfectly polished, they decided to punch people in the stomach with a great attention grabbing setup. Read more…
Sub-Zero Cinema
In winter, life of homeless people becomes tougher than ever. It’s cold, terribly cold, and we can’t even imagine how it feels to live on the streets when the temperature goes below zero. Well, in Germany no-profit organization fiftyfifty has actually recreated that nasty experience transforming a warm and cozy movie theater in a freezing environment, just like the one thousands of homeless people experience everyday. Read more…
Chrome Super Sync Sports
If you are looking for new ways to exercise, possibly without even leaving your desk, Google Chrome Super Sync Sports could be great for you. Don’t expect it to be an healthy workout out of it but, very likely, you will have five minutes of fun especially if you were born in the 70s and have grown up playing Epyx’s “Summer Games” or Activision’s “Decathlon”. Read more…
The Oreo cream separator
Wieden + Kennedy masters the art of creating hilarious fictional characters. After Mustafa for Old Spice and the guy with the brown speedo for Southern Comfort, now it’s time for the Portlandia cookie engineer to join their reel. Discover the story of David Neevel, the man who created the machines that separates the cream from the cookie in OREO’s cookies. Read more…
Audi’s Ultimate Paintball Challenge
Safety might not be guaranteed, but this Audi’s idea looks like a lot of fun for sure. A paintball challenge were “players” chase each others driving the latest Audi RS 4 Avant with high performance paintball guns on the bonnets of each car. A great way to showcase the car’s driving performance as well as to engage Audi fans and make them say “I wish I was driving that!”. Read more…
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